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Ridiculously Smart SEO Tips To Rule The SERPs In 2016

The search industry has been affected by numerous changes in 2015. The review of the performance on search by many marketers and companies would have made one thing clear SEO is not going to be the same in 2016.

Well, that’s what all of us say at the end of each year and it is true to each word. 2016 will also be a mixed bag of various old-school and new-age techniques which together will work towards defining the success for a brand.


So without spending more time, let’s dive into the world of search engine rankings and bring out the best SEO techniques that will ensure success throughout the year.

1.Page Tagging

Mobile has already overtaken desktop for online search in 2015, and 2016 will only notice a sharp increase than the current year. Mobile is all set to dominate the search sphere in the future and the signs will be noticeable very soon.

2015 also saw the introduction of the mobile-friendly algorithm from Google that has ensured that businesses and marketers become serious about responsive websites. Heading tags will be rolled out in a greater rate and frequently than what it is done now. Websites will become more uniform till the H5 tags.

2.Conversion Rate Optimization

CRO has been creating quite a hype lately. You may be getting a good number of visitors on your website, but SEO will now have to consider CRO to ensure that the visitors are converting into leads and customers. Web tracking and event tracking will be considered more important KPI in Google Analytics as it will help in understanding how to get the visitors to convert quickly in a short span. The use of CRO will make sure that the various stages in the buyer’s journey are optimized to get maximum conversion rates.

3.The Age Of Apps

The rise of mobile users has compelled companies and marketers to divert some percentage of the marketing budget to app development. With Google considering to index the apps in it’s SERPs it has become inevitable for businesses to tap this avenue.

seo strategy

Online stores have already started including all the functions of a web store in their apps. Thus, it will be no wonder that you will start seeing app content as an immediate result on the SERPs. Businesses need to capture the attention of the mobile users and for that they will need to develop and market apps.

4.Structure Data And Direct Answers

The direct answer feature is an attempt from Google to show the most relevant and high-quality answers to the users’ queries at the top of the search page.

The need of quickly consumable results on mobile has pushed the growth of this particular feature. Today close to 19% queries are directed to rich answers. In order to get commercial success with the help of your answers, you will need to provide structured data for all the elements in your website. Structured data, in simple terms, is tagging the data on your web pages to enable easy understanding of the content.

5.Considering All The Stages of Buyer’s Journey

There will be various phases of SEO in 2016. Companies and marketers will have to construct their SEO initiatives keeping in mind all the phases.

This new way of generating SEO strategies includes building distinctive campaigns for the different steps in the user journey. For instance, there could be separate keywords to be targeted at various stages of the user journey. You will be able to target different habits per user based on the segmented keywords for the various stages.

6.Interactive Content Will Take Over

Content has been the ruling king, however there will be one more feather in the crown of the King Content in 2016 and that is interactive content.

interactive content

Infographics are already a popular form of interactive content and are still untapped by most of the marketers in their online marketing initiatives. However, online quizzes and contests are already popular and have increased user engagement and interaction for many brands.

Mobile will be the center of attraction in all online marketing endeavors. As marketers and brands are all set up to embrace the new trends in the new year, it is still to be seen what the real-time Panda and Penguin updates will bring about as far as SEO tactics is concerned.

Blog Content Ideas That Were Right There In Your Backyard

Let’s admit that we, as content writers, have faced innumerable occasions when we have been at a loss of words and ideas to stay engaged with our blog audience. Even the most seasoned bloggers have felt the writer’s block and there have been times when they even start questioning their ability of generating quality ideas.

The good news is that you could overcome this block as there are several ways to generate ideas that were always there. There is no need to sabotage yourself as a result of the loss of ideas. You could get yourself out of the wicked circle and generate an idea that will engage your audience and help you in achieving the business goals through your blogs.

Leverage The Power of Your Customer’s Queries


When you want to communicate with your audience, the best way to do that is by knowing what kind of information do they need. This is one of the convenient methods, however most marketers tend to overlook it. If more and more blog owners leveraged this, there will never be a dearth of blog posts on the Internet and what your prospects will get is only relevant information.

The process is quite simple. Figure out which one of the most asked question. Turn the answer for this question into a blog post. One of the major goals of any content marketing strategy, including blogging, is to establish yourself as a thought leader in the industry. This is possible when you address the concerns of your targeted audience.

Write About What’s Buzzing

Choose a topic that the rest of the bloggers in the industry and influential people are talking about on their social media pages, blogs, or communities. Of course, you want to make your voice heard by giving your own point of view in the currently trending matter. Try analyzing what your counterparts are talking about, and observe which key points have been left out by them in their version of discussion. When you give a holistic approach to a particular update that has taken place in the industry, audience realize that you are agile, analytical, and looking forward to engage them with fresh content instead of just telling them what has happened and that they already know.

Absorb the new mediums and experiences to make a better version of what you are. You could look for fresh ideas at different industry relevant news sites and following the people from your industry.

Welcome To The World Of Mind-Mapping

Check out all the blog posts that was most liked by your audience. Now you could create a series of themes that establish a relation with all the best topics that have already been published on your blog. This is where you could depend on the mind-mapping strategies to let the brain go to its full potential and let you stay inspired.

Mind maps could also result into positive actions that could support your blogging objectives, like building a vast knowledge bank, setting up new objectives and even create summaries of the books. There are also mind mapping software available, like the MindJet and XMind

Reverse Engineer From Competitors’ Blogs

In order to stay updated in your niche, it is inevitable to subscribe to multiple industry relevant blogs. This will help you stay on terms with your industry, let’s you become more creative and also come across a lot of interesting topics for which you might have better ideas than what has been already spoken about them on various other blogs. You counterparts could become your unknown collaborators in the trade of blogging, so stay agile with the industry news and trends by reading what the competitors are saying.

Team Up With Fellow Industry Bloggers

It is a great idea to have healthy bond with fellow bloggers. If you are skeptical about this and feel that it might be harmful for your position in the industry, it will work in sharp contrast to this. It will help in creating solid ties with the opinions of those people who matter the most in the niche and could help you stay in the minds of your targeted audience.

Collaboration for blog posts could also help you in getting the other bloggers audience know about you as well, thus expanding your reach. Also, the collaboration process could land you up on an influencer who could help your content in becoming an overnight phenomenon.

Conclusion: Only You Could Write Your Blogging Success

Irrespective of which way are you selecting to reach your blogging success destination, it should always be kept in mind that in order to tasted success you have to be persistent and put adequate time and energy into research and creativity to keep the audience hooked up.

Brains of an SEO, Skills of a Content Writer: A Perfect Online Marketing Strategy

The various nuances involved in content marketing make it a very broad channel, and all the mediums in the online marketing nutshell have to work collectively to achieve the targeted results. When a union of various parts is observed, the intersection is right at the point that shows you the vital outcome.

SEO Brains

Brands that understand the significance of online marketing will strive to incorporate all the vital elements of online marketing including SEO, social media marketing, online reputation management and more. However, the most notable overlap of marketing efforts that could drive ROI to an all time high is that of SEO and content. If you consider search as the primary component to target for achieving online marketing success, you need to work with SEO and content in unison. Search is all about how relevant you could be to the users’ needs, and to be relevant you need to provide compelling information that the reader would like to consume till the last word. This particular characteristic is liked by the search engine that notices your expertise through your articles, the main reason why Hummingbird algorithm came into existence.

Since the term content marketing started buzzing in the online marketing fraternity, there have been a lot of talks about the SEO being dead. It is an accepted fact that online marketers and agencies have rebranded or are emphasizing on content expertise. However, it doesn’t mean that SEO has completely been deserted. Both the components have to work together. The use of SEO will always require content and vice versa.

The Distinguishing Points between SEO & Content

Though they work together, there are some point of difference between SEO and content

SEO tends to be more technical: This includes the use of correct URLs, title and ALT tags, sitemaps and more. This is the term that reinforces the content marketing strategy.

Content is broader and is not necessarily limited to SEO: Even if you don’t SEO some content that is highly valuable for the audience, it could even gain traction with viral marketing that is initiated by your prospects.

How Could SEO & Content Work Together


If you are looking to target prospects to your website to satiate their need of information or to generate conversions and revenue, you need to understand their search behavior. Keyword research is the primary activity that will let you know what your ideal personas are looking for and how you could optimize your content with those words to gain more visibility on search (fulfills SEO) and provide value (content marketing goal)

Optimize Content In The Forms Of Image & Content

The search engines are only able to comprehend plain simple text. They can’t interpret what’s being said in a video, what an image is saying. So, if you have created the content in the form of video, images, or any other multimedia format, you will need to release them with words that could be comprehended by the search engines. File names should be descriptive, target the keywords and match exactly what the multimedia file is meant for. The ALT tag, also an important part of the SEO process, will let the search engines know the motive and the message of your file.

Evergreen Content

Creating epic content is one of the greatest strategy to enhance your search rankings and also for showing your website as the authoritative name in the industry. A piece of news will always do well on Google while it is fresh topical, however with the emergence of new articles on the same topic your content will start losing luster very soon. In a matter of few weeks, it will cease to deliver traffic. In sharp contrast, a more useful article has more valuable advice and has deep insights that will attract more users, tend to get shared more, and increase the chances of sustained rankings on Google.

Link Building

Yes, you might be wondering how this particular feature of SEO got the space here when everyone is talking about the end of link building. However, you can’t stop good content from being shared. Create linkable content that would get naturally shared or linked to in other content. Ensure that you are not building links just for the sake of it as the ever-evolving algorithms of Google are always on the watch out for spammy link builders and demote the rankings or even penalize your website and that’s going to be quite painful.

Internal Linking

These are great signals to prove that you consider your content and other pages as the source of valuable information and thus are providing the same as useful resource. Internal linking is also one of the vital components of all the SEO methodologies that passes the authority of a page to the other and also enhances the user experience. It also helps Google in crawling your website with ease and help the internal pages to rank for certain search phrases.


All the SEO analytics that you are going to use will show you the effectiveness of a particular piece of content. If you want to know how many visitors came on a particular page that has the content, their demographics, engagement rate, bounce rate, you will need to use SEO tools that gives you perfect insights into these KPIs (key performance indicators). These metrics will also let you know what is effective and what is not, helping you to decide on how the future content marketing strategy should look like.

Wrap Up

Online marketing is at its best when there are teams that collaboratively work towards the same goal. If your mind set is “Content vs. SEO”, you should at once remove it from your vocabulary. In order to get traffic to your website, you need a strong reason. And if you want that strong reason to reach your prospects you could do that by merging content and SEO into your efforts.

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10 Stats To Make You Believe In The Power Of Content Marketing

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually changing – and usually for the better. Throughout 2015, your content marketing success will depend on how well you can stick with the trends.

Although there are 90% organizations that feel that use content marketing, there are still some marketers who are skeptical about the effectiveness of content marketing. This infographic shares some stats on how content marketing proves to be effective and how marketers could leverage more from the power of this impactful element of inbound marketing.

Content Marketing Stats(1)


Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake.


The Content Marketers Guide To Attract, Convert, Close, & Delight

Prospects could become clients from any phase. It is important that the buyer cycle is understood in order to devise a content strategy for each cycle so that it successfully transforms into a conversion vehicle.

1) Attract: We just don’t want any traffic on our site. We want intent traffic. We want those customers who are actually looking for the products that are available on our eCommerce site.  Here are some of the effective tools to attract the right customers.

> Blogging: When talking about inbound marketing, the first thing that we talk about will be blogging. Attracting customers to an eCommerce site could prove to be a difficult task as one might wonder the topics that could be used to blog about.

> Social Media:  Social media is getting important day by day. Almost a third of Americans are used to checking their accounts many times a day. Be strategic in selecting the social media channel to develop a online presence and more visibility for your business. Keyword research will enable you to know what your customers are hungry for. Social media effectively supports the website and blog content and attract leads to convert them.

> Keyword Research:  Nothing really is happening until and unless your customer performs a search. These are the keywords, and a part of your content strategy to attract customers and get found online. Before writing content for your eCommerce site, make sure that you have the list of potential keywords to optimize the content accordingly.

> Attracting through web-pages: Just like adding blog to your website helps in getting more traffic, you could also enhance the chances of getting intent traffic if more pages are added to your website. Make sure that the webpages are optimized with the right set of keywords so that you get the right kind of visitors landing on your website.


2) Convert: Getting the visitors on the website is not enough. The next step involves converting visitors into potential leads by generating interest with the help of the attracting steps given above. You will need their email addresses. Contact information from your visitors is the most valuable thing. Firstly, you get to know that they are interested. Secondly, you get to promote your latest offerings every time there is a new launch.

> Calls-to-action: These are the links or buttons that call out your visitors to take the action desired by you. A simple call to action like “Talk to our buying consultant”, “Download our buying guide” are great calls to action that will propel the customers to click and enter their information.

> Landing Pages: When a website visitor is clicking on a CTA, they are sent to a lnading page, a place where the promise of the call-to-action is fulfilled. This is where the visitior will fill up the required information, thus becoming your leads.

> Forms: Optimize the form to make it the easiest process, as the visitors will become your potential leads once they fill up the form.

> Contacts: Keep a track of the leads that are being converted in your own database. This information will help you in designing your future interactions with your customers. The information collected could also be an effective means to develop buyer personas.

3) Close: Once you have attracted the customers and converted them into leads, the next step involves pushing the customer into the sales funnel and closes the sale with some additional strategies.

> Email: Your visitors have downloaded your content, however they are not willing ot become your customers. This is where email marketing comes in. Develop a series of emails that are focused on useful, relevant content to build trust with the prospects and help them in closing the deal.

> Lead Scoring: On the basis of the information entered by the visitor, the sales team will determine the willingness of the prospect to communicate with the sales deparment by assigning a numerical representation to them.

> Closed-loop reporting: Determine what marketing efforts that are attracting the best leads. Is the sales team successful in closing those leads into customers? Have a Customer Relationship Management (CRM) that will help in analyzing the effectiveness of the marketing and the sales team together.

4) Delight: Just because someone has closed the deal, it doesn’t mean that you have all the rights to forget them. Continue to engage with them, delight, up sell, and create happy customers for your company. The only way to do this is by providing high quality content to your customers, regardless of their being leads, visitors, or existing customers.

> Smart Calls-to-Action: Offer various discounts, first-come-first-serves and more to enhance the overall experience of your customer with your eCommerce site.

> Social Media: Engaging with your prospects with attractive images, videos and posts will help you in generating interest amongst them.

> Email marketing and automation: Help your customers in achieving their desired information by giving a remarkable content in various forms. Keep on introducing new products and features that would keep them engaged.

How Link Building Will Change For Good In 2015

If you are one of those who thinks that there is no future for link building, I am afraid you are mistaken, as it still yields profits if done rightly. Not only does link building help in ranking, but for many websites they have proved to increase the conversion rates too. In fact, many online marketers would attest to the fact that link building still exists and proves to be beneficial.

Those who do link building in the right way will never be convinced that it is dead. If you believe that the most feasible way to adapt to the ever evolving search engine algorithm is to develop the strategy to create more compelling content and to adopt legitimate link building practices by avoiding unnatural ways, you are on your way to success.

Now that we have stepped into the new year and have one long year ahead for link building, I believe it is time to evaluate the strategies and see how we could improve for the better in 2015. In order to help you with that, we have compiled the most effective ways to build links naturally in this year, and perhaps more years to come.


#1: Link Earning

SEO has evolved, and so has link building. In the current scenario, you cannot build links just wherever you like. Now it is all about providing high quality content to your audience. Your audience becomes your brand propagators when they are impressed by your content, and want others to know about the valuable piece of information. That is when they start sharing your content with others.

There are several kind of content that you could incorporate into your link earning strategy. For starters, you could write compelling guest posts, blog posts, create videos and attractive infographics with valuable information. The thumb rule is to provide original, engaging, and valuable content to the audience. Social media also plays a major role in the link earning process, as it enables the users to instantaneously share the content.

Linking up with influencers in your industry proves to be fruitful when you share your content when them, and they share it on their network if they find it worth shareable.

#2: Avoid Identical Anchor Text

Investing only in identical anchor text is not the best option anymore. When you have too many identical text, it is a signal for the search engine that your website is over-optimized for the same keyword, thus creating an impression of spam. Google likes anchor text profile which is naturally diverse. The following ways will help you in having a healthy anchor text profile.

1) Variation: You tend to use the same anchor text when you are guest blogging, submitting to directories, social bookmarking, and more. These repetitive usage of anchor text becomes the culprit in your profile and Google doesn’t like it. Thus, you need to add a variation on the base of context and the situation.

2) Branding: This tends to be one of the vital ranking signals for Google. Thus, it has become very important for businesses to act as a brand. The more people start recognizing your brand, the better it is.

3) Natural links: It doesn’t have to be built. It is just a means of providing more information and it appears naturally on the page. Anything like, click here, visit us, a naked URL, etc are natural ways of building links.

#3: Diverse Link Profile

The simple rule is not to point all the links to the same page or a certain landing page when you have several pages with useful content. The external links should be balanced and it should be made sure that the other pages of the site are linked to. Here are some points to help you in having a diverse link profile:

1) Links from different kinds of websites: It is vital for your website to get links from different kinds of websites, and not from the same type. This could be done by guest blogging, videos, infographics, blog commenting, business directories and more.

2) Link to different pages of the website: As mentioned earlier, don’t target the same page of your website in all link building efforts as it may appear to be spam.

3) Diversity in anchor text: Don’t target the same anchor text across all the built links. Tru to bring in a variety by doing keywords research.

#4: Include no-follow links

Of course, it doesn’t pass any link juice, however remember that gaining the link juice is not the only want to delight Google. Nofollow links could also prove to be good referral, and could also help in boosting the traffic.

In addition to the link profile, Google also considers the traffic that lands up on the website as a vital ranking factor. A well-placed blog comment or a relevant forum post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions! Thus, if your no-follow links manage to bring in the valuable traffic, they will be lucrative.


Search engines don’t tend to be business friendly, but they want to be user-friendly. They want their users to get the best information for their searches, and your link profile will not be worth for ranking your website if:

1) All the links point to the same page
2) There is no diversity in the link profile
3) All are do-follow
4) Over-optimized with the same anchor text
5) Irrelevant anchor text

How To Know If You Have Been Slapped A Link Penalty By Google?

You have every reason to be concerned with every Google algorithm update and know if your site has been penalized or not if you have a website. Many thousands of sites have already suffered a major drop-off in traffic and the revenue due to the site being penalized after the Google Link Penalty. However, what is worse than that is being slapped with a penalty.

Google’s link penalties are a nightmare for any webmaster, online marketer, or a business. It could prove to be catastrophic to be hit by a Google Penalty that could make your rankings, traffic, and revenue take a downward plunge.

There will be a time when you will wonder if your website has been hit by a Google link penalty or some other action. If you have not been taking penalties seriously, you better beware as Matt Cutts says that a penalty could go to an extent that it will stay until the domain expires.

It could be very devastating in simple terms. It’s vital to take early action. This article will show how you could find out if you have been hit with a Google penalty. However, we need to understand the types of penalties before that.

Google Penalty

Penalties Caused By Algorithms And Manual Actions

If you go deep down in the pit, you will find that the penalty system is quite curvy. However, the most basic kinds of penalties are:

1) Algorithmic Penalties
2) Manual Actions

All the penalties are based on these two penalties. It will be quite crucial after you find out the kind of penalty, as the different kinds of penalties would require different kinds of approaches.

Google Penguin, Panda, Hummingbird, “Pigeon” – Penalties Caused By Algorithmic updates

These are the strings of animal named algorithms released by Google over the last few years.

Penguin focuses on links that are untrustworthy, while Panda’s main focus is on low quality, “thin” or duplicate content.

Hummingbird was started from August 30, 2013 and was announced by Google on September 26th 2013. It was concerned mainly with context and how better the content on your website could be judged, to relate to the visitor’s queries.

Pigeon update was not given the name by Google, but the industry experts that is meant to provide more accurate, relevant, and useful local search results.

The Other Kind Of Penalty – Manual Actions

The other kind of actions, manual actions are comparatively very simple. The concept is as simple as the name. If Google’s search spam team detects any website that violates the guidelines given by Google, one of the members of the team will apply a penalty to your site.

Algorithmic penalties are not notified, but a manual action is notified if it has been applied to your site.

As you are not notified about the algorithmic penalties, the most common way to check out if you have been hit by a penalty is by regularly checking out the rankings for your targeted keywords. Google doesn’t always announce when it is going to launch an update, however when the search industry is abuzz about the likeliness of an algorithm update, the online marketers start checking out the rankings on Google.

A Drastic Drop In Rank: This is the most noticeable sign. In fact, if thre is no drop in your rankings, there is no need to worry at all. However, when your website drops, it is only for a particular keyword, and not all of them. Maybe a set of pages could be penalized for optimizing them wrongly. Thus, it is essential to track the site’s rankings on a regular basis.

Check Your Traffic: Use Google Analytics to check out if there is a sudden drop traffic. A portion of your site could have been affected or the whole site. So, you will have to dig in deep to find out the root cause for the loss of traffic.

Stay up-to-date regarding algorithm updates: There are services such as the Algoroo that helps in tracking changes by observing the rankings of various keywords across the web. You could check this at once if you notice a sudden drop in your rankings.

Check the Webmasters Tool: You could check for manual penalty by going to the GWT, where the manual actions are listed. You could find out if you have been penalized or not, by clicking on the “Manual Actions” under “Search Traffic”

Check Visibility: The SearchMetrics SEO suite is one of the most convenient Google link penalty checker tool, as it provides a complete graph of the overall SEO visibility. The benefit of this method is that you are able to retrieve historical data, so that it could be utilized even when you have not set up Google Analytics.

What To Do Next?

The moment you discover that you have been hit by a penalty from Google, the next step is to do a complete link audit to find out the culprit techniques that have been implemented.

If you ensure that you are playing according to the guidelines given by Google, chances are that the penalty may get removed with due course of time. If there is a manual penalty, you could ask Google by doing a “reconsideration request” to have the penalty removed.

Get our service to recover your website from Google Penalty.

Content Writing & Copywriting: What’s Valuable In Branding?

There was once a time when writing content and copywriting were the same. However, with the evolution in the digital marketing industry, especially in the content marketing sector, the gap between the two have been widening notably.

The Purpose

The main difference between copywriting and content writing lies in the motive behind writing. Any text written for promotional, advertising or marketing purpose is copywriting. The purpose behind content writing is to keep the visitors hooked and entice them to stay longer on the website and engage with your brand.

Content writing is incorporated into copywriting. However, it is done in an attractive form to grab the audience’s eyeballs. The importance of copywriting is greater as it throws light on the worth of a brand, and its products or services.

Other than the purpose, what are the major points of differences between copywriting and content writing? How beneficial are they in terms of their usefulness on the web?

Content writing

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Content Writing

When you are composing content that provides value to your visitors so that they stay more on your website and recommend to others, it is content writing. Generally, content writing tends to attract customers and give them valuable information on a product or a service. The most common ways of content writing are articles, blogs, press releases, and more.

Content Marketing Is Carried Out With The Help Of Content Writing

The whole purpose of content writing is to attract an audience towards your brand and educate them with valuable information. A well-crafted content find its target audience and achieves main objectives.

In content writing, the following points are inevitable.

1) All the elements of the content, i.e. the form, the purpose, the structure, and more, should be well defined.
2) Overall the content should provide a rich experience to the audience.
3) Be clear and succinct.
4) Always have reliable sources to back up your arguments.
5) The content should establish thought leadership and authority among the audience.

If you make statements about your brand, use a clear language. This helps the audience connect with you immediately. If there is a need to elaborate, give details. Don’t assume people will understand you automatically, but don’t talk down to them, either.


Copywriting is purely meant to pitch your brand that is created keeping high quality standards in focus. The copy has to be compelling, and high in value. The main motive of copywriting is to sell an idea, unlike content writing where the main motive is not selling, but to help the audience understand a concept and your brand to generate interest.

Copywriting used to be a part of advertising. However, the evolution in the internet marketing industry is changing the way web content is used, using it to engage and sell effectively to the audience. Copywriting helps in targeting search terms and optimize the content on the basis of those terms. This enables a better performance on search engines.


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Copywriting Supplements Branding

Your copy has to be created for branding. It means explaining to your audience the characteristics of your brand and why it matters to go with your brand.

Just like content writing, your copy should attract the audience. However, copywriting is an advanced level of content writing. You are required to make the audience respond to your call to action with your copy.

Characteristics of a great copy

Copywriting has the power to attract the audience and keep them engaged. That is the reason that it is gaining popularity.

There is a great experience associated with your content. Copywriting should take the experience to the next level.

The following are the most important characteristics of a copy:

1) Write attractive headlines
2) Use clear, and direct words
3) Converse with your audience
4) Propel your audience to take action
5) Establish authority and trust for your brand
6) Avoid boasting
7) Avoid local slang, jargons, etc.
8) Use simple words. Make it simple and do not baffle your audience

Can content writing and copywriting overlap?

In this debate, many experts believe that the two could manage to overlap. In some content there are traces of a copy, like a quick call-to-action at the end. This is very commonly found in blog posts. This is perhaps the main reason many online marketers are not able to differentiate between the two. At times, it is a good practice to blur the lines between content writing and copywriting, as generating both in equal proportions could hugely benefit the brand.


Copywring and content writing could prove to be a great pair if worked with together. If you are promoting your brand online, there is nothing that beats the use of effective text. For this purpose, it is vital that you incorporate content writing into copywriting.

Looking At the Positive Aspects of the Panda & Penguin Algorithm Update

You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way.

Well, that’s the truth, and I don’t understand why you should be afraid of the algorithm updates. Panda and Penguin updates are meant for the wellness of the searchers and the business websites that are actually looking forward to educate their prospects on their desired information. Why just look at the dreaded aspects of the Panda and Penguin updates. Why not also look at how you could leverage the best out of these updates to get the maximum rank and the maximum visibility among the intent audience.

The Scenario during the Release of the Panda and Penguin Updates

Just when the search marketing industry is abuzz with the news of the release of the Panda or the Penguin algorithm, most of the webmasters, online marketers and website owners get scared as if something dreadful are going to happen. The scare is of having the website penalized. Search Engine Optimization is not about avoiding the Panda and Penguin algorithm. It is in fact, all about attracting these algorithms to let them identify that your website is a resourceful one and that the audience are going to benefit if they go through it.

How to make your website fuller and healthier in order to attract the updates in promoting your website higher in the SERP’s?

The Panda and Penguin algorithm updates have one common goal – enhancing the search experience of the searchers. They want to make the search engine a better place to search in with a user-friendly environment with high quality and relevant information. Following their simple guidelines will only help you in getting better visibility with the help of relevant information and there would be nothing to fear from Panda and Penguin.

How Panda and Penguin Could Positively Impact Your Website

Helps you in avoiding their targets

One common thing that I noticed in the 20 websites that I examined from different categories is that these websites laid a strong importance of their on-page SEO. There has to be no missing link from your on-page elements as far as abiding the rules of Panda and Penguin algorithms is concerned. More stress was laid on:

• The content quality is sacrosanct

• Technical errors should be avoided

• Great social presence

It should be understood that these updates should not find the following things that they target to penalize:

Panda Penguin

Nowadays, you rarely see sites that are completely clear from the above given elements.

Link Diversification

Reverse engineering competitor back links: One of the best aspects of Panda and Penguin updates is it helps the high-quality sites in ranking well on the Google search engines. What does it mean to you? Well, if you are looking for some of the best ways to appear good to Panda and Penguin why not learn something from those sites that have been promoted by Panda and Penguin. Yes, I am talking about reverse engineering competitor back links, but from the algorithmic perspective.

In simple terms, when the website is ranking on the top page of Google, it only means that it is complying with the Panda and Penguin algorithms. This is the advantage where you could create a high-quality, high-profile, authoritative site that will not only rank on Google, but also will be looked upon as a helpful resource by the audience.

Help in Only Focusing on Quality Links: Once you start considering the Panda and Penguin algorithms in your link building efforts, you will slowly forget about building links just about anywhere. Yes, this is one more positive aspect of building links with the Panda and Penguin perspective.

You will only be targeting high-quality websites that are an authority in the given niche for building links. If you are looking at the algorithmic updates, quality rules over the quantity of the links built. You will stop buying links, avoid sites with footer and sidebar links, considerably use the anchor text, and develop patience that is a pre-requisite for all SEO projects.

Put an end on too much stress to dofollow

If there were no nofollow links, the web would have been a place of highly spammy sites. Earlier it was only about getting more links regardless of where it was coming from and getting more links from the same pages. However, the release of Panda and Penguin has ensured that these websites don’t get the rank, thus promoting that website with a considerably good link profile with a blend of dofollow and nofollow links.

So, only getting dofollow links is not the only trick in the book. Why nofollow turned up, is because there was a need to put an end to the crooky, black-hat ways of building links so that high-quality sites could get what they deserve on the search engines.

Panda and Penguin Has Taught Us to Be Natural and Patient

The emergence of the Panda and Penguin updates have made the whole SEO fraternity to look up at natural link building with respect, which wasn’t the scenario earlier.

Rather than monitoring your efforts on each day, and panicking if you haven’t gained rank, try to be patient and be natural in your SEO ways. White-hat takes time but it certainly brings better results in the long run. Remember, Panda and Penguin wants to love you, however you should be doing the right things to earn their love

Should We Consider Optimizing For Yahoo And Bing Along With Google?

I bet that even though you know sufficiently about the term search engine, the first word that will come to your mind is Google. It is natural to anyone as the popularity of Google is evident from the fact that it gets 6 billion searches in a day and in 2013 it recorded searches to over 2 trillion. It is quite a powerhouse.

So, it is again quite natural for people to think every time they hear of search engine optimization that it only means optimizing a website to rank it on Google. While the real meaning of SEO is to optimize a site for search engines, and Google being the most popular and widely used one, the first preference will only be given to it. However, are we forgetting that Bing and Yahoo also hold a substantial part in the search engine industry? These are search engines that have a loyal user following and could prove to be beneficial for online marketing where even a small amount of your prospects are hanging out.

As a result of the ever rising popularity of Google, many online marketers wonder if they really need to bother about Bing or Yahoo. Many of us have faced this dilemma. Is it a waste of time to optimize for an alternative search engine? Or is it a good practice to optimize for sites like Yahoo and Bing. The answer, in short, is yes. You will need to optimize for Yahoo and Bing too.

Now here is the long reason as to why…

Why Should You Consider Bing and Yahoo While Optimizing?

The common notion about the above question is definitely a no, and that it is not so important to optimize a site for Google. It is very time consuming to optimize a site for a single search engine like Google, and how could one even imagine to top all this with one or even two more search engines? It is important to optimize for Bing and Yahoo because it will help in saving time in the long run.

Let’s suppose that you have used all your marketing resources and search engine optimization efforts only to optimize the site for Google. You are right there on the SERP’s where you want yourself to be. Now let’s suppose for a while that something goes terribly wrong and maybe there are some algorithm updates and that your site gets penalized and you are out of the search engine’s scope. Only if you had applied to some efforts in other search engines too, it wouldn’t have hurt so badly. But now, you will have to bid farewell to the traffic on your website that is coming through search engines.

So, now let’s change the things a little bit. You have optimized the site mainly for Google, and let’s suppose that 25% of the efforts have been spent on optimizing for Yahoo and Bing too. You’ve done enough to see that you are on the first page of the three search engines. Now, if it happens that Google changes its algorithm and kicks you off the SERP’s, you still have chances of being found by potential customers on Yahoo and Bing, which would be a great relief if a majority of your web site traffic depends on search results.

We have often heard, “Do not put all your eggs in the same basket”, because you never know what Google might not like and might rub off all the hard work implemented by you.

Is There Anyone Out There Using Bing or Yahoo?

Sometimes it feels like the whole world is only using Google and nothing else. You are always asked to Google your question. Have you been ever asked to Yahoo or Bing your query on the Internet. Having said that, there is a considerable number of people who use alternative search engines. Where Google had around 67% of search engine industry share in the year 2013, Bing and Yahoo together had a small share of 29% and that’s whole lot of searches if you look at the actual numbers. And yes, there is something for all kinds of businesses even in Yahoo and Bing.
Who Is Using Yahoo and Bing?

Bing and Yahoo

It is vital to check out the demographics of the users of Bing and Yahoo before getting an answer to this question. When you actually know what kind of people is performing the searches on Yahoo, Bing and even Google, an SEO strategy that is just perfect for your business comes into existence.

If you are targeting a specific part of the US, it is vital to know which search engines are more popular in these regions.

Optimizing for Yahoo/Bing vs. Google

Google Yahoo Fish Cartoon

Here is some good news for all those who feel that they will have to work on two additional search engines. Yahoo’s search engine is powered by Bing. So, this means that you will have to put in the efforts to optimize your site for just one more search engine in addition to Google. However, there are some differences between the two and you have to face them while optimizing your site.

Website Type

While Google has shown it’s love for sites that are more commercial, newer and popular, while Bing still favors older website with authoritative domain names such as .edu or .gov. It shows us that Bing is more inclined towards factual and relevant information, while Google is quick to show up sites that are socially relevant and more popular.

Flash Media

It’s quite tough for Google to figure out how to use Flash Media, whereas Bing does an excellent job to index it and in fact give more credit to sites that use the flash media.


Local SEO

When you search for local businesses on Bing, it is under the assumption that you are looking for some shop or office that is the most proximal, which doesn’t necessarily have to be a hot-shot store of your town. The case of Google is very different here as the results here often turn up larger and more established companies.


One of the features of Bing that sets it apart from Google mainly is its ability to integrate social media for enhance search results. While searching on Bing, if a particular product or brand has been recommended or rated by a Facebook friend, the user is able to see that right away. Google hasn’t been able to do this as of now.

On-Page SEO

Onpage SEO

Google is more intuitive about the intent of the page and understands the keywords smartly. Bing still relies on keywords in the page title, meta tags and the keywords on the page.

Lastly, the main reason why you should optimize for Yahoo and Bing

The only reason is not Google, or Yahoo or Bing for all your optimization efforts. It’s definitely a great feeling to rank on a search engine, however if your visitors are not interested and they don’t find anything on your site that is worth staying back, then all your efforts of optimizing have gone in vain.

The key for ultimate customer satisfaction is having a great, user-friendly website. The road to your success is the search engine, however the search engine itself is not the ultimate success.

Big Transformation for Content Marketing in 2014

It’s almost past one month since the New Year began and the assumptions, predictions and various insights have found their way into the discussions in the digital industry on what will be in during the current year 2014.

The fundamentals of a good content will never change, however the way it will be consumed, the channels, the tactics of distribution will continue to evolve. So it calls for some key trends on the horizon for the year 2014 that are predicted to directly affect the online content marketing initiatives.

Content Marketing

Before we explore the upcoming trends, let’s have a look at some of the headlines of the year 2013:

• 92% of online marketers are now using content marketing

• There was an increase in the number of B2B marketers and B2C marketers who were planning to increase their investment for content marketing

• The success of your content marketing strategy is hugely affected by how well the strategy has been documented.

So, what exactly is required in the New Year? Let’s breakdown the requirements

1. Making up a marketing team

The role of traditional marketing is being redefined constantly, and one of the additions to the marketing teams should be a director of content. For organizations this is the case as you need to assign the sole responsibility to someone to drive your online content strategy and measure the impact on the business goals. The role of the director of content is to shape and give definition the organization’s marketing strategy, directing all the aspects needed to be executed by the business. The key responsibilities of this person are mentioned here:

• Strong verbal and written communication skills

• A strong taste for visual content

• An analytical mind

• Should understand the value of conversion optimization

• Should be updated with the current trends and possess the skills of a journalist.

The need for a director of content will only be more felt in 2014

2. Responsive design will be mandatory

2014 will not be only about mobile strategy. Content marketers will need to focus on “everything” strategy that includes multiple channels at one go. We are almost only three years away when a majority of internet device sales will be out of mobile devices including tablets. Thus, without a strategy in place that addresses the needs of the target audience, you might be going ahead with a content which is least engaging and shareable.

However, one should bear in mind that this doesn’t imply that they need a native app. The main aspect over here is to create a responsive experience for the audience. Your content has to be instantly accessible and navigable on any device. This increases the chances of the content performing well for your business. Hence, the creation of a responsive design for you content channels should be incorporated into all your content planning processes.

Each time a new content is rolled out it should be tested to fit all screen sizes. While this could involve a bigger investment, your content would be setup for the maximum consumption and discoverability helping it to move forward.

3. Link earning will defeat link building

The hummingbird update wants to make it clear that search has begun to shift by taking the context and conversational language into account in the process of ranking pages and providing the SERP’s. This also means that synonyms will be a part of this update and would be considered while delivering search results. This will hopefully help steer away from badly written, thin content overloaded with keywords. Thus content marketers will now how to invest all their time and resources on “big content” rather than 100 pieces of small content which have nothing much to offer. This process will help in earning respect, authority, and thus, links which is the basis of all the content marketing efforts.

4. Custom content streams and curation will take the centre-stage

It will be easier than ever to curate the best content from multiple resources and creating highly intent content streams. Through the introduction of various utilities on social media network, marketers will find it more convenient to organize and target content. This will enable creating the content for highly targeted segments of the audience.

This is an exciting turn around in the content marketing field and has great potential for the brands and also their customers. Brands could pick out the important pieces that will tell a story, thus helping the people in finding what they need rather than letting them surf through mounds of content or sending them to only a single resource.


Marketers know one thing for sure – this is a fast paced industry so it is vital to stay on the top of the changes. The above trends are just the samples of what is expected to come, however preparing for them and adapting to the same could make a huge difference for your brand’s success.

Hashtags – The dark horse of social media marketing

The # is enjoying its moment. It is no longer considered a number sign or a mere pound. It has reincarnated on social media and how!

With a completely new identity – hashtag or #tag, it has found its place in all places that are non-digital. There are hashtags at all places that have social media. In simple terms, a hashtag is a convenient way for people to categorize, locate and join conversations on a particular topic. All thanks to Twitter for giving this lowly pound a completely new role on the social web. The hashtag is used to highlight topics or keywords and could be placed anywhere within a post.

One of the greatest advantages provided by social media is that it has the ability to reach a large number of people. Using the hashtag, one could spread the brand, get their message out and take advantage of the popular trends. The term hashtag refers to the topics that a # symbol contains. Some hashtags are only single words (#medicine), while some are multiple words tied together (#ask4more). It’s similar to an index of a book with many chapters. You would go to the index page to search for a particular topic, let’s say George Washinton. Social media’s index page is the hashtag, which could be used as #GeorgeWashinton to find all the posts and tweets related.


Let’s have a quick look into the history of hashtags and check out how it has evolved to be such a hit amongst the users throughout all the social media platforms.

A Brief History of Hashtags:

2007: After being proposed for the first time on Twitter, the hashtags were used with #sandiegofire during the wildfire in California.

2009: Twitter now accepts hashtag by linking anything preceded with the # symbol.

2011: Audi premiered its first Super Bowl commercial with the help of the hashtag. In the same year, Instagram added the hashtag support. Incidentally, even Google+ started linking hashtags in posts.

2013: Flickr started supporting hashtags from March. By the end of June, even Facebook started supporting hashtags.

Regardless of how they started, hashtags have now become an essential part of marketing on social media and if used properly, they could help in building a community, grow the following and impart vital points within your own posts.

Some Little Known Facts about Hashtags

• More than 70% of users use hashtags on their mobile

• Only 30% use the hashtag on their PC’s or laptops

• Chances of the tweets being re-tweeted are 55% more if they have a hashtags.

• More than 50% of users would share hashtags more often if they knew there were some special promotional offers.

Why Use a Hashtag for your content?

Typing a relevant hashtag into your content will help your targeted readers find your given information, although they aren’t following you. Using the right hashtag is the key to success on social web as there are millions of hashtags being circulated in a single day.

If you are visiting an event and aren’t sure about the venue, the organizers would have designated a hashtag for all those who would be coming. Look on the literature or the events web-page to get the right hashtag.

The best way to find a right hashtag is to test the term out. Type it into the search box of the social media website and if it is in use, you will get a list of all related posts. It’s the thumb rule that larger the list, more popular the hashtag is.

How to create hashtags?

Like any other marketing efforts, the hashtag needs to be promoted with a well planned strategy. Use it at all those places where your brand is being mentioned. Put it on your website, on the promotional materials of your company. All those tweets that use the hashtag, should be retweeted and invite the targeted users to submit their suggestions or experiences with your firm.

Starting a hashtag strategy from scratch would require a continuous and consistent effort. Although, there are instances of hashtags going viral instantly, there still goes a lot of work in maintaining the top slot for the hashtag.

Tips for using hashtags

Don’t use your brand/company name: Use those hashtags that your targeted visitors would be actually searching. Your posts already bear the company name and other information. So, it means you only have to optimize a better social media strategy, than simply wasting time hashtagging the posts with your brand name.

Don’t overdo the hashtagging: Use only those that are relevant to the content that you are posting. The worst thing that you do to your content is to overstuff it with hashtags and with those that are not relevant.

Be specific: Don’t go off the track while determining the hashtag. The content meant for those looking for a bed will only look for #bed rather than the more generic #furniture.

Be consistent on all platforms: Whether you are posting on Facebook, Twitter, Instagram or Google Plus, make sure that you are doing it regularly and consistently.

Hashtages are the most unique concept of social media. The best part about this is that it wasn’t started by a company. As the story goes, a group of users got it all started. The suggestions here will hopefully improve the results that you have been getting with your hashtags. Though there is a lot more to be understood, these are the most basic things that one could consider and experiment and measure the differences it bring about. Before creating a content, make sure that you research on the best hashtags available based on your industry so that you could reap the maximum benefits from it.

SEO On The Way: A Short Guide On Implementing SEO Alongside Web Designing

If you think that designing a beautiful, fully functional website that addresses your clients’ needs is enough to rank on search engines, you’re wrong. If your goal is that your client should reap the benefits of having a good online presence, SEO is unavoidable. Simply for the fact that it helps all the hard work put into web-designing show up on search engines, for all the helpful information, and not to forget the best user experience.

The following web design practices could improve a website’s SEO and their visibility. The points here are the foundations for any web-designer, who will get relief simply by knowing that all the hours spent in creating a website is now one of the top page contenders on search engines. These tactics may also help in improving the overall user experience as well.

Implementing SEO


Keywords are the most essential part for any search engine optimization projects. If wrong keywords are inserted without a thorough keyword research, search engines and the target market will never be able to find your site. When starting to work on the making of a website, it is important to define the objectives. Is a local area targeted, or is it wider with national or global targets? Keeping this plan in the mind, you could build pages that target those selected keywords.

The process of creating…

1. Make a list of some potential keywords. The words or phrases should be relevant to your business, but not generic.

2. Input all the keywords into the Google Adwords Keyword Planner or Wordtracker or Wordstream and see their status.

3. Make a final list of the keywords based on the research.

4. Prepare all the required stuff to launch the keywords along.

The Placement Of Keywords:

For a website to make it into Google’s index, it is first required to tell Google what a particular page is all about. It is vital to position all the keywords rightly onto the page. It is recommended not to overstuff the page with keywords. Here are some of the best places.

• Title tag

• Website slogans

• Meta description and keywords

• Breadcrumb trails

• Navigation

• Bullet points

• Alt text

• The main website copy

• H1, H2 and H3 tags

• Title attribute on links

• Internal links

• Footer links

• URL’s

Search Engine Friendly Navigation:

Search engine friendly navigation basically means having website structure that could be easily followed by search engines. Why a majority of websites are not found by the search engines, is because the links are not used smartly. Links play a very essential part in your organic search rankings, and thus it is advised to address this issue and see that all the links and buttons are text based. Search engines find it difficult to understand java script too and may result into crawling issues. With more and more people surfing the web on their mobile, using advanced scripting languages won’t work very well.

URL’s and Filenames:

Having an SEO friendly URL means that you have inserted the keywords appropriately and the search engine is quickly able to figure out what the page is all about.

An example of an un-friendly URL:

A better, more friendly URL would be:

As it could be observed, that the second option is enriched with keywords with a readable structure of the URL, which will help the search engine in indexing you.

Website Images:

Images are often overlooked in managing all the aspects of SEO, however they plan an equally important role in the success of a website on search engine.

The images are to be optimized for faster loading time and also search engine visibility. It should be ensured that the size of the image file is as small as possible, keeping in mind the mobile users and the ones with slower internet connections.

The best size for an image is anywhere between 30 and 100 kb and the best resolution for an image for SEO is 72 dpi.

It is a good practice to keep the images in context to all the content on the web page. The more relevant the image is to the text, the better results you’ll get for the rankings.

Give a description to the images with the help of the alt tag. The alt tags could smartly be used to describe what the image is all about, helping to place your targeted keywords as it is also an essential part of on-page SEO.

Social Media:

Social Media should essentially be integrated into an SEO strategy as it is a proven fact that a brand gets a phenomenal boost by building relations and interacting with connections. In addition to that, it gives you the exposure and helps in earning credibility.

Perhaps social media is considered a hot property. The number of visitors sharing links plays a huge role in your success in search engines. An engaging content could result into a large number of inbound links. Facebook, Twitter, LinkedIn and Digg are some of the most popular social media channels that could provide any organization and affordable online marketing channel that bring positive results.


The above mentioned ways will definitely ensure that your website gets the desired visibility on search engines, if implemented during the web designing process. There are methods that claim to reach the website on the top of Google overnight, however it is always effective to have a strong foundation for a website in the first place. Of course, having a reliable product and a service is the pre-requisite, however your online presence and marketing of the products and services will depend on how well your implement these techniques.

3 Future-Proof Link Marketing (Building) Techniques To Initiate Your Online Marketing

Link earning is an essential tactic in online marketing not only because it improves the SEO efforts, but also because it helps a website in being discovered, in lead generation, building relationships and create a strong base for online brand presence.

Link Marketing is unavoidable, although search engines want you to establish yourself as an authority in order to earn links. Link marketing/Link building should be highly considered, as it makes a brand more well known in it’s own niche, and lays down the foundation for earning genuine links.


Below mentioned are some of the most genuine link marketing techniques for today and the future.

Have your own database of images: This tactic could be well capitalized if used smartly. If you are in search of industry relevant places, this could be a good investment. You can start making a list of all relevant bloggers, who are always in search of unique images relevant to their blogs. Create your own gallery of images and cinemagraphs, which will require a little more investment to hire a graphic artist or a professional photographer. This will definitely boost your link building campaign through link attribution from those bloggers who’ll be using your premium pictures.

One more feature that could be integrated is the reverse image search, wherein you could get in touch with all those bloggers who start using your images without your consent. Tineye and Google’s image search are the tools that can be used to detect those websites where your image has been used.

Acquisition of outdated content: Millions of content on the web aren’t timeless and many of them are not well maintained. This opens door to a number of opportunities, wherein it would be possible to surf through hundreds of outdated pieces of content in your industry. This content may have been successful in earning natural links in the past.

These content are well-suited to be acquired. Also, Greenlane SEO’s outdated content finder tool is a convenient one to find those content that are under-maintained that could be repurposed or recreated. Contact the blog owners and request to purchase the old page and redirect it to the new version of the page that is hosted by your domain. Make sure that the information on that topic is updated.

Tell the blog owners that they will get due credit as the original creator with a mention to their brand, and improve your chances of getting the content.

When selecting outdated web documents that could be revived, use tools like ahrefs or open site explorer and check the external links to the old content.

One more option apart from buying the content is that, the webmaster could be asked to update the content with your given information. This could also help in getting link back to your site from that updated content.

Getting More Shares On Google+: Google+ posts do pass link equity. The more shares your Google+ posts get, the more high value links you will get if a link to your site’s pages is included in the Google+ post.

Google+ is a microblogging platform that offer huge opportunities to promote a brand/website:

In order to get more shares for your post on Google+, it is vital to build a strong follower base, to maximize the chances of getting the posts shared. Integrate Google+ with your content marketing efforts.

Google+ is also a microblogging platform. So, it is wise to start blogging on Google+. Lengthy posts have higher potential for getting more shares.

Add links to external pages that are relevant within the Google+ posts, that helps your link building purpose when shared by people. Link to the works of other people too to build a good rapport with them, and to smartly get them to share your post.

Though the list is long, I believe that the tactics mentioned here are definitely going to stay and will be implemented in a number of SEO projects for a long time. Having said that, it shouldn’t be forgotten that Google still likes those sites that show authority. Keeping in mind this important fact if one moves ahead with their SEO efforts, they will definitely see positive results.

The Comprehensive Guide To Link Reclamation Best Practices

With the constant evolution in the internet industry, websites have to change and their designs are altered. This results into the creation of broken links on other websites. Backlinks may get lost generally, due to the removal of pages and the changes implemented on URL’s during the website’s renovation process. While starting a new campaign for a client, link reclamation is the most convenient and swift way to boost the efforts of search engine optimization. A 301 redirect process will restore the SEO values of your inbound links, however a link reclamation process is the sureshot way to retain the complete value of the link.

Link Reclamation

What is Link Reclamation process?

Link reclamation is the process of tracking, getting in contact and fixing the problem of internal and external broken links pointing to your own website. The best tool for your link reclamation projects are Microsoft Excel and Open Site Explorer. OSE is the most comprehensive, convenient tool providing in-depth analysis of linkage on various web pages. In addtion to the inbound and outbound links, OSE also gives metrics on internal and broken links.

It is mandatory to carry out a link reclamation project each time a content is removed, the URL’s are changed, or a website has been redesigned. To determine if a website requires a link reclamation project, investigate on the results from the tab “Top Pages” in OSE for the root domain of the website. Export the derived results to a .csv format and sort them by the “HTTP Status”. Link reclamation is a must if any of the pages has a 404 HTTP Status.

Upon review, if found that the back-links are coming up as 404’s, broking links pointing to non-existent pages, there are a few steps that need to be performed. Make a list of all the old URL’s anchor texts, new URL’s and location of the broken links. The best solution for an internal linking problem is to go to the page manually, and fix the broken link by replacing the URL. In order to fix broken links from external websites, the only saviors are a 301 redirect campaign and a link reclamation project. A direct link is more valuable than a redirect. So, it is the best practice to wait for a few weeks after link reclamation to put the redirects in place. There is no need to bother other websites for fixing their links, when you have set up a redirect.

Sometimes, it could be a bit tricky to figure out new URL’s for broken links. With the use of context clues, it is possible to find the correct pages. If not, you could always use the home page as the default target.

Once the list is created with new URL’s, the next step is figuring out the number of pages that are linking to the missing page. For this, use Open Site Explorer to run each 404 status URL and see the “Linking Pages” tab. This will give a list of all the links and anchor texts pointing to that missing page. This step should be performed for every missing page. The spreadsheet will become very lengthy with this process. If some 404’s come up with no pages linking to it, there may be some problem with the old redirects.

Once all the steps are complete, sort the spreadsheet of your list by the linking URL’s. This makes it convenient to figure out the websites that have multiple broken links to your targeted website. The next step involves to go through the list and contact each of the website owners to inform them about the broken links and what the correct link is. Older the links, the less likeliness of a response. Most people would be glad to fix the links as it makes up for a good experience for their users. The vital thing is to be very informative in the approach and avoid seeming like a bot.

It is not possible to reclaim all the links. Set up 301 redirects for all those pages, which showed up as 404’s, a few weeks after the initial contact. Although the broken links have been fixed, it is still highly recommended to set up redirects for these pages. Having all the inbound links clean will help Google to index the website more effectively and efficiently.

Bounce Rate – The Hostile Enemy for Your SEO Campaign

A website’s bounce rate could prove to be a deciding factor for SEO tactics to be implemented. This post deals with lowering the bounce rate to a certain extent, so as to increase the engagement rate of your website.

Prior to that, let us understand some basic points about the bounce rate. Here are the answers to some common question pertaining to the bounce rate.

Bounce Rate

What’s Bounce Rate?

In simple terms, bounce rate shows the number of visitors who went back to the search engine in a very short time after getting directed to your website through the search engines. The reason to go back would be to find some more useful information, inability to relate to your site, or they didn’t like the look of your site. They don’t care to surf through the rest of the pages of you website.

Does it impact my SEO campaign?

The bitter truth is that a higher bounce rate will have negative effects on your SEO campaign. A higher bounce rate would prove that your webpage doesn’t offer any value to the visitors, though it contains the relevant keywords. This will enforce the search engines to drop your rankings and bring more relevant pages to the top of the search engine rankings.

How is the bounce rate measured?

There are a number of available tools however, the most convenient one would be Google Analytics that is committed to give more accurate results.

What are the min and max numbers?

The golden rule is that anything less than 30% is a low bounce rate. But 50% or high is a sign of danger, which requires to perform some serious analysis to know the exact reasons behind the high bounce rate.

Some steps to lower your bounce rate

Bounce Rate

How your website looks?: The vital step for any website, at the fundamental stage is the layout and the design part. The website should be pleasing and appealing to the user if you want them to stay longer on the website. A website not organized well would create a very bad impression on the reader’s mind, forcing them to leave the the site at once, ticking your bounce rate at an all time high. The fonts that you select should be readable and at any point the reader should not feel that the site has been built just for the sake of it.

Stick to the subject: Content is the key player for your website, as the visitors are coming in to get some relevant information for which they have entered the keywords in the search bar. The content has to be relevant, original and pertaining to the industry niche.

Check the loading time: A slow loading time would add to the bounce rate as impatient visitors will never wait for eons for your website to load. Consequently, they will lose hope and leave the website. Avoid heavy files of pictures and videos on the webpage. Compress them, as they take less time to load.

External links: Sources of information would be highly appreciated if the links to them are provided on your webpage. Insert a link to some valuable source at the end of your content, so that the visitor could visit that page for more information. Make sure that the link opens in a new window, so that the visitor could come back to your site when required.

Headline with targeted keywords: Use the keyword in the headline of your content on the webpage. Having said that, it is strongly advised to have the content related to the headline, else it would prove to be very harmful with the bounce rate at an all time high.

Include a Search Box: Have search bars on your website so that the visitors could easily enter the topic of their interest and search for the same on your website.

About Us: Having an attractive About Us page, which gives detailed information on your business, the products and services, or even you.

Enable commenting: Having a comment box on the website would help lowering the bounce rate as the visitor stays for some time to enter his/her suggestion. Design a web page that refreshes each time a comment is entered.

Internal Linking: The best example for this is Wikipedia. If there are some more sources on your website, which you feel might interest the visitor, you could insert the links to those pages on your own website.

Pop-up windows: Do not disturb the visitors with pop-up windows emerging every now and then as it will devalue the user experience. Pop-up windows which are irrelevant and keep on popping up annoys a visitor the most.

Make your website mobile friendly: It is strongly advised to have websites that are built keeping in mind mobiles and tablets. This could lessen the effect of bounce rates. The language in any version of your website should be lucid so that the users could easily grasp the given information.

These guidelines are meant to lower your bounce rate and if followed religiously, they will surely bring it down, at the same time enhance the overall user experience. High bounce rates are the cold-blooded murderers of your conversion and you need to make sure that the visitor’s get one great experience when they come on your site searching for things.

The Inevitables: Most Overlooked Factors When Launching A Website

For any business or online marketer, relaunching a website is one task that scares the daylights off them. It could get really stressful as there are a number of things to be considered in this process.

The newly developed site has all the things to catch the eye-balls of the audience. It includes graphics, videos built with Adobe videos and wondeful content. You have successfully managed to rank for some relevant key terms, which are successful in driving the highest level of traffic on a monthly basis.

Launching A Website

What will be the result of your hard work, when your site is completely transformed?

Is it possible to maintain the rankings?

What will be the state of all the link that have been acquired over the years?

Have no fear, as there are a lot of things during this transition period that are in your control. Ensuring that you regularly work towards maintaining the rankings, preserve the online reputation and avoid duplicate content, will make sure that your company stays at its deserved place and outwits your competitors.

* 301 Redirects

There are all chances of creating duplicate content when planning a site relaunch. A duplicate content could prove to be harmful to your website’s reputation, sometimes inviting penalization as well. It doesn’t get any value from the search engines’ spiders as a result of it being duplicate. These compels them to provide rank to your competitors site instead of you.

Have a comprehensive inventory on your sites’ various URLs. Using tools like the Screaming Frog will allow you to scan your website and identify all the links withing your site.

After acquiring the list of URL’s, it is vital to create a 301 Redirect that exactly outlines where a particular URL would be transferred in the new site.

* Integration of Company Blog

If blogging is something that you weren’t used to doing in your old website’s promotional campaign, it’s time to start it with the new site.

Having a fresh content on your new site frequently, will signal the search engines that you are still active and credible to rely on as a good source of information.

This will also enable you to be found for pertinent keyphrases, entered by the users before the search engines are able to determine and recognize the transfer from your 301 redirects.

* Analytics

It is essential to track all the necessary analytics in order to know how your new website is working.

Create a base report, which lists your keyword rankings, most popular landing pages and monthly traffic levels of the last six months. This will give you a clear idea on how you are performing by comparing the former results.

* Page Load Speed

According to Google’s declaration on what visitors expect the most from their digital experience, they tend to stay with the site which has a fast loading time and find it more valuable than those sites that run slowly.

One way is image compression to incrase the site’s load time. The superfluity and the irrelevance of the data is reduced in the images. This enables a quick and efficient manner of maintaining the data.

Search crawlers identify the type of your content quite faster if the dimensions of the image and the file size are worked upon. The lag time for online users will go down considerably with this practice.

* While We Are Talking About Images, Make Sure They Are Formatted Correctly

An Image built with Flash or have a .tiff extension will not be supported by search crawlers and will be considered a waste content if you are looking it from the search engine’s perspective. Review all the landing pages to see if the images have a JPG, PNG, or GIF extension.

* Fulfill All Forms of Meta Data

Before the launch of a new site, make sure that you clearly understand fulfilling each meta data into your new site.
If there is some confusion on using the keywords or how each term could perform in your strategy for pulling traffic to your website, check out Google’s Keyword Planner to test the primary and the variations of the keywords.

* Structure the URLs

Restructuring the URL is an unavoidable factor if you are looking to relaunch the company website and spending your fortune on it.

Convert all the boring, dynamic and too long URLs into an organized system that could be read clearly by the search engines and searchers alike. Make sure that you make the correct use of keyphrases for the URL of each internal page.

* Test Cross Browser Compatibility

Cross Browser Compatibility

The new site may look fantastic on Firefox, but all those who are using Google Chrome may not be impressed by your site’s look. So, it is vital to make sure that the new site should be designed in a way so that it is compatible with all the browsers.

There is a plethora of online resources, which could be used to perform such tests. It is highly recommended to verify the compatibility of the website with each browser.

* XML Sitemap

After all the URL’s are redirected, meta data properly inserted and fulfillment that the site is ready to launch, create and XML Sitemap and upload it on Google and Bing Webmasters Tools. XML sitemaps allow search engines to understand properly what exactly you website is all about and connects it well with the target audience who are looking for the products or services that you are offering.

Once a new sitemap is created and uploaded to Google and Bing’s Webmasters Tools, both the search engines will be able to quickly interpret what lies within your site.

There will always be a few ups and downs in your way while launching a new company website. The only way to get more visibility on your new site is by properly managing the things on which you have direct control.

Checking out these nine steps during your relaunch process will definitely support the digital success of your new site and get it up and running.

From Data To Visualization: 4 Tools For Effective Infographics

It’s no news that effective data visualization has made it’s mark, and earned respect in the online marketing fraternity. With the explosion of online information and advertising, online marketers are now inclined towards information graphics, or infographics to convey a message, tell stories, give out instructions, how-to-guides and various other things.


The interactive visualizations and infographics that have emerged in the past few years have changed the perspective of both audiences and online marketing companies around the world. Now, a reader gets all the required information encapsulated in one graphic, which makes it easier to comprehend the detailed information. Looking for reader engagement? A good visualization factor will not only increase the engagement, shares, likes and comments, it typically makes the readers come back for some more every time.

With budgets very tight throughout the industry, online marketing firms are now taking it upon themselves to learn the tools of creating visualization, to make the utmost use of their resources. Fortunately, there are sufficient user-friendly infographic tools for all levels of skills to allow the average graphic designer to cook an interesting recipe in the form of interactive graphics.

Here are some of the best tools for adding data in the best visual form and enhance interactivity.

While I am writing this post, there are 1,029,362 infographics created with the help of this free tool, and the count is increasing. Infographics are just easy with this tool. It helps in illustrating with more than 30 chart types, ranging from bubble and tree maps to plain pie charts.

It enables data editing and we could import our XLS, XLSX, and CSV file for easy data editing. It has recently introduced the Microsoft Excel app and you would be able to use it from the excel toolbar itself. As per the company’s statistics, content created with the tool are being viewed by 3 to 4 million unique visitors monthly with a 25% monthly growth.

One of the salient features of this tool is that you could download your creations in the PNG or PDF format.



This one is rock steady with clients such as Harvard University, GE, Red Bull. It has built this liking with its more than 90 included themes. Giving access to the WYSIwYG editor for $29/month, it lets you drag and drop the elements while creating the infographic. It has built an impressive user base of some 3,00,000 users.


In the latest version, Piktochart is allowing it’s users to create search friendly graphics. It is possible to share your creations via your social network account or you could also download print quality files.

This one also takes a WYSIWYG approach to create infographics. However, it comes with a very small collection of 10 “vhemes” (visual themes). Why it stands apart? Its because it makes it easy to select objects and insert them from various categories such as animals, nature, icons, people, banner among others.

The layouts provided by contain a nice choice of colors and stylish layouts. It is not over complicated and quite simple to use compared to other tools. If you are not looking for more themes, this one would prove to be a good choice.

You don’t have to be a stalwart in designing to make infographics with It helps you customize you infographics in seconds. also help you to discover infographics from other users and their favorites.

With a range of topics, makes sure that you get to see and create infographics on the topics of your interest. The infographic gallery contains 27 categories, so you will find something interesting even though you don’t normally check out infographics. Also, if you want to have infographics made by others, has a marketplace where they bring together marketing gurus, design junkies and data nerds, to build an infographic that best suits your requirements. gives you an option to reach a population of more than 10 million people.

If a picture is worth thousands of words, an Infographic is worth millions of them. Give your readers 2 options: a 1,000 words article or an Infographic with the same information. They will definitely prefer to consume all the information with the help of the Infographic with just a few scrolls up and down. Colors and pictures are attractive and you could leverage more out of it if implemented in the right way.

Mission Engagement: The New Era Of Media Solutions

Until the emergence of engagement, which has now gained the status of a high priority media solution, it was exposure that dominated media planning to a large extent. Brands are now generating deep, intutive insights and encouragement, to get response from those who matter the most. Thus, engagement is slowly and gradually taking over exposure in the online marketing circuit.

Earlier, in the exposure model, communication was basically a one way traffic. This required brands to reach a number of people and sift the consumers out of them, who matter the most. In contrast, the engagement model seeks the audience’s participation by interacting, sharing, commenting, and through other mediums. This model successfully helps brands in getting real-time feedback, when ideas echo, and the message is spread by your audience.

Media Solutions

Hence, it is more important to build a deep and profound community with strong and enthusiastic connections, than a broader one that is strong but fails to spread the message. Engage your users deeply. Encourage their participation, devotion, interconnection and show how valuable they are. Turn them into your brand ambassadors, charging them with the idea of bringing more focussed and intent traffic.

According to Caren Fleit, Senior Client Partner and head of Korn/Ferry International’s Global Marketing Center of Expertise, “It is not surprising that customer engagement remains a top priority for marketers. The marketing team may not be directly selling a service or product, as the sales team does, but they are wholly tasked with engaging with the customer across multiple touch points to build brand value, and as a result business value.

The best marketers will know how to leverage all the moving parts to create a unique, long-lasting relationship with customers that can ultimately be monetized on behalf of the business.”

According to the Korn/Ferry Marketing Pulse Survey, which polled 124 CMO’s from it’s own database of top U.S. Companies, 35% of respondent believe that the marketing department within their organization is entirely responsible for customer experience and engagement. 31% believe that it is a joint effort of the sales and the marketing departments, 28% had to say that it was a multi-functional task force, 3% say that it’s not anyone’s responsibility, while 2% say that the sales department is solely responsible. This shows that data-driven marketing activities needs to be backed up by a strong customer engagement for a successful marketing program.

Get insights of your customers

Moving ahead is the key. Move beyond your products and services. Put your feet in the customers’ shoe and see how your life could change by using the products and services. The best way to attract the customers to adopt your business culture is by creating customer personas. Persona is a consequent understanding of your customers driven by the physical, emotional, aspirational, intellectual, needs, and other aspects which propel the customers to embrace your products and services.

Your reward?? Well, when you see that the level of understanding is in fact producing outstanding results with enhanced customer engagement and user experience, you will know what you have been rewarded with?

Remember a good content is read, but a great content stands out. Content marketing is the new advertising. Companies need to know the importance of deciding the format in which the customers would like the content. Again this is where customer persona comes in.

In addition to having an exceptional content, there are other elements which I have mentioned and explained in brief, and if implemented, are sure to bring in positive results.

Here I have mentioned the 6 very common ways of encouraging user engagement. Something that shows the consumers, how valuable are they for your business.

Website Search Box: The quality content on your website needs exposure, and it will not be possible that the user gets access to all the content in a jiffy. Your user know why he/she has come to your site. Let them enter the keywords in the search box and check out the relevant content based on their needs.

Comment Box: Give your visitors the freedom to express. Make sure that you have a comment box and let them know how valuable their feedback and suggestions are, and you eagerly look forward to receive the same to innovate.

Social Media Buttons: You have some of the wonderful creations in various forms on your website. Give your customers the chance to share the same, whether they find if informative or hilarious. Help them with a “like”, “tweet”, “share”, or a “comment” button.

Images and Videos: Visual expressions are the best form or content marketing and why not give your visitors a visual treat. All those information and guides which take a lot of words and a lot of your visitors time, could be incorporated into a video or an infographics. Representing the information in an entertaining, colorful and enjoyable form will increase customer retention.

Popular Posts Widgets: You could guide the visitors to some of your best posts by having a popular posts widget on the website. This will direct the visitors to those posts which have gained the maximum number of likes and reactions from other readers. Knowing that it has been liked by other visitors, there are chances that the visitors may get engaged with the content.

Surveys: The best method for gathering data so far, surveys could play a significant role in your customer engagement goals. This helps in understanding the customer persona in an effective manner.

In this era of cut-throat competition, where almost everything is common and the chances are very less that your products and services are unique. What you offer doesn’t necessarily have to be new, but how you offer is what actually matters. For a while stop thinking like a marketer, and start thinking like a maker. Find something in your product which is very much similar to people’s lives and show it with an alluring light.

5 Types of Content People Like To Read

Perhaps content marketing is one of the most effective tools to reach our target demographic, and raise awareness with interest in our clients. For a truly efficient content marketing strategy, we need to build an audience and a loyal following. And gaining both, requires some big ticket items that lures the crowd.

With this video, I intend to show the 5 types of content which have proved to be an instant hit with a massive number of visitors. All the good qualities of a content, if put into these 5 forms of content, can help you in realizing your marketing goals. So, here is a quick review:

List: It is an accepted fact that a shorter version of the information is highly preferred than a long article. People like to quickly go through the information which is given in lists or bullets.

Reviews: A large share of your prospects will always look out for reviews or suggestions given by other users before availing any products or services. Also, a thorough comparison between two or more products helps the audience in the decision making process.

The stupid and the funny: This one is very interesting as attracting your prospects with a humorous or some stupid quotation will definitely generate interest in the audience and help you stay in their minds for a long time.

Polls and Surveys: Conducting interesting polls and surveys, which invites suggestion from the audience regarding your products and services, or even a social issue. People feel important making them respond to your content quite naturally.

Pricing: Well, divulging facts about the pricing is not something that major brands would like to do. However, people are much more curious as this is something related to their pockets. So, giving out a range of price is something that is very hot among the masses.

I hope that this video serves the purpose of helping to create engaging, shareable, likeable and commentable content, which helps in achieveing your desired goals.

5 Dramatic Mistakes In A PPC Campaign To Be Avoided By Beginners

There are a number of mistakes being committed while advertising- from poor landing pages to simple spelling mistakes, there are a number of things that may go wrong. For this purpose, I’ll dedicate this post on the most common mistakes committed in a PPC campaign:

Mistakes In A PPC Campaign

1. Be broad minded

One of the most often repeated mistakes by inexperienced PPC advertisers while bidding, is that they miss out on the broad set of search terms. There are some clients who have less than 100 search terms, which is not at all enough, regardless of the business type and size. Some clients are smart enough to have more than 10,000 active terms.

The most apparent terms (like “hotel”) are searched the most. Thus, all your competitors will target on this term, increasing the competition for the term and the cost per click. A search term with high competition and heavy searches is bound to have a huge bid on it compared to those which are low in competition and moderate searches. So, it’s better to have a broader set of search terms which will enable you to get clicks from various visitors entering different keywords.

The search terms which are less popular are less expensive. So, do some research and start bidding on a broad set of search terms. You will see that the cost per click will decline and you will outsmart you competitors.

2. Call out for action

It is very crucial and unavoidable to add a call to action in your ads. It helps in increasing the clickthrough rate (CTR). The calls to action are often not so clear and succint, which confuses the audience, resulting into less CTR’s.

Even if a call to action is included, there are many cases where we see inappropriate language. For instance, there are ads which have calls to action such as, ‘Browse Now’ or ‘View More’, which is fine if your motive is only to drive user engagement. But, if you are looking to generate sales, language such as ‘Buy Now’ or “Purchase Now”, is more likely to entice a user to purchase your product.

Never underestimate the impact of your call to action. Using an appropriate one could infact, help you in getting sales from those visitors, who were just looking for some information.

3. Start Testing

It is strongly suggested to have minimum 3 variations of your ads. Test these variations of ads every month so that you could see the upwards trend in your CTR.

Failing to update the ads regularly, would only mean that the promotions, prices and you message are all out of date. This affects the CTR, and the user experience as well.

The most important elements to check in your ads would be the descriptions, URL’s at display and the call to action. Try testing some new messaging which mentions the benefits, prices and other promotions along with trying out new sitelinks.

These small variations, if tested, will make it easy to monitor the variations in CTR for each change that has taken place.

4. Lack of ad extensions

There are numerous ad extensions available to all the advertisers. The use of these extensions could help you direct the visitors towards the information they’re looking for.

Some of the most common extensions include location, call, and social extensions too as site links. Google has recently introduced enhanced campaigns, which allows to include app extensions, offer extensions and dynamic search ad extensions.

Google strongly encourages the use of these extensions. Google itself claims that sitelinks can raise the CTR by 30%
Ad extensions are currently not being considered and the advertisers are rarely seen to be taking advantage of the extensions relevant to their business.

5. Ad creation best practice

Only by following Googles best practice for PPC, will help in knowing the much required guidelines for preparing the advertisements. It is a good place to start creating ads and structure the account.

Many advertisers neglect this advice, resulting into disastrous CTR’s and no success.


Unless you break all of the basic rules, you should at the least witness decent results with your PPC campaign. If you are looking to spend more on your PPC advertising, or really want to optimize your advertising program to achieve the best results, consider hiring a PPC consultant, who would have all the attention on your campaign. PPC has and will always prove to be an effective vehicle to drive relevant traffic to your website.

Keyword Research Tools You Might Have Missed Out!

One of the toughest things in doing an effective keywords research is to discover the related keywords of the base term. The tools that I have jotted down, will all help in identifying all the keyword variations that you could implement in your link building campaign.

A thorough keyword research entails variations, synonyms and phrases and terms that are semantically related. In addition to these, you are definitely looking for the phrases that include the keywords that you are initially searching for. So let’s explore the various ways some significant keywords research tools that we may have missed out.

Google’s Own Suggestions:

Google suggestion

How could we ignore this? One of the best tools is here in front of us. Google’s very own suggestions are here at our service! We have seen them all the times while entering a query on Google’s search bar. Yes, those automated suggestions that appear on the drop down menu of Google, once any word is entered. You get the automatic suggestions which contain all those words or phrases that you have entered, making it the best way to discover some of the most basic keyword variations.

More From Google:

The search suggestions that are given by Google at the bottom of the search results page. Perhaps, the easiest one as it gives you the complete list of all the relevant searches that were done on Google by other users. They may be one or two words keywords or long tail keywords, which contain your targeted ones.



The source of keywords shown by Ubersuggest is Google. What it does is, it searches
the Google database and presents you all the automatic suggestions that Google gives you. But how does it present the results? Ubersuggest will take the base term that is entered by you, and add a letter in the order of the alphabet, or a digit in front of it, and extracts suggestions from Google for that base term. Clicking on each word will give your further suggestions of the same. There is a + sign on the left of every keyword suggestion, clicking on which, will add that particular keyword to the basket.

Google Insights:

Google Insight

The features available here are not available on most of the other free tools. You can see the results for a particular keyword for a specific time. This lets us know how the search for the particular term has fluctuated. Stats can also be viewed by country, state or even a city.

Google Trends:

Google Trends

One more utility tool from Google which allows you to compare between various search terms. You simply need to enter all those keywords which you have selected, separating with commas. This allows you to research on and compare the trends of the various terms.

It is a customizable search engine which provides the search suggestions that is given by the major search engines on the web. There are a number of engines, and it is upto you which one you would like to get the results from. There is just one search bar, where the search terms are inserted. On clicking Soovle, you get an exhaustive list of keywords from various search engines and other websites which you have selected.

So, these are just some opportunities to get keyword data for free. However, there are many paid ones as well which will give you exhaustive data based on your given terms. The ones that I have mentioned are those which are my favorites after checking out dozens of other keyword tools.

18 Advanced Key Performance Indicators (KPI’s) not To Be Avoided

You need to check the KPI or the Key Performance Indicator in order to measure the performance the success of a campaign with respect to its goals. This article presents the most important KPI’s for a website from the perspective of online marketing and how to monitor the same in Google Analytics.

Reporting, monitoring, data analyzing task is the daily routine for almost all the online marketing professionals and webmasters. This helps them in making decisions regarding the optimization of the performance of the websites. A lot of information could be found within the charts, pivots and the web metrics, which reveals new ways of optimizing the strategy.

Sometimes, all the metrics, numbers and statistics may become very confusing. Which ratios need to be taken into account during various analysis? Which should be considered the most important stats? These are the questions that needs to be answered while determining the KPI. All these question will be answered with this post by understanding the goals and which KPI’s to be considered.

Website Goals & KPIs
Setting up specific and measurable goals is an important stage before defining any Key Performance Indicators (KPI’s). Depending on the type of the website, it could have many varied goals. The most common goal for any e-commerce website would be to increase the number of sales, the number of items in the WishList, the average transaction value and many more. In the case of websites with content, the common goals would be to increase the number of subscribers, media consumption, online game players, video viewers and many more.

KPIs are:
• Success Indicators
• Presentable through rates
• Comparison providers
• Dependent on the industry and the kind of the website

General KPIs for a Website
1. Conversion Rate: This ratio shows us how many visitors have taken the desired action and have converted into leads or even customers.
2. Goals Conversion Rate: Displays how many visitors have reached, at the least, on of the setup goals with the help of the Google Analytics service.
3. Type of Users (user defined): This is a variable which helps in defining the specific types of users who have completed a specific action or a goal on the website.
4. Bounce Rate & Time on Site: These are 2 most useful Key Performance Indicators which indicate whether your website was successful in providing the visitors with what they we looking for or if they have left your site immediately after entering into it. This metrics could be found in Google Analytics inside the Visitors section. It is also very useful to focus on various channels/sources of traffic helping you to evaluate all the factors.
5. Type of Sources: This is a complex report which segments the traffic on the basis of specific sources and various mediums such as Referral sites, Search Engines, Direct, E-mail or some campaigns. The focus is not only on the amount of visitors but also on the quality of the traffic.

KPIs for Visibility
1. Traffic of Non branded keywords: This is a common Keywords Traffic report which is filtered to exclude those with brand name combinations.
2. Traffic generated by specific terms: This segmentation helps in evaluating the long or short tail keyword strategy. Commonly, the keywords traffic report from Google Analytics returns the result with too many combinations. These filters helps in breaking down the list of keywords and only focus on those which contain specific terms or you could also check 2-3 words phrases or for those terms, which satisfy a specific rule. The regular expressions which is given in advanced filter will help in generating such a report.
3. Bounce rate per keyword: This could be easily found on the table displaying the keywords traffic report. Focus on the “bounce rate” column, which displays the average of the bounce rate per keyword.
4. Keyword Ranking: Check out how much traffic you are getting from each keyword ranking at the top and see if you need to make some changes to your SEO strategy by concentrating on more popular or those terms which are targeted by visitors.
5. New Vs Returning Visitors: This metric shows the loyalty of your existing followers and gives you a count of how many new visitors are you attracting on your website. Depending on your industry and the type of your website and various other factors, it is necessary to analyze the behavior of your visitors. This report is available under the Visitors section of Google Analytics.

Interaction KPIs
1. Social Media Interactions: You need to use the event tracking or the virtual pageviews KPI to monitor the number of visitors who interact with the social media profile. The customer could visit the social media profiles by clicking on the buttons provided on your website or they could even like, tweet or share your pages, and the report of this interaction could prove to be very helpful.
2. Media Consumption: This KPI keeps a check on how the content is consumed by the users on the website. It also focusses on how many of them have read the posts, listened to podcasts, watched videos and many other indicators. This report is given in the content section. It also requires you to setup some special tracking mechanisms in case of videos or interactive flash animations.
3. Contact/Subscribe: It is extremely useful to know why, when, how and how many visitors are contacting the website. This could be easily tracked by the use of goal tracking or event tracking in the “thank you” pages.

Transactional KPIs
1. Cost per Transaction: This metric is useful in measuring the cost of promotion per transaction for some specific campaigns such as banners, adwords newsletters and others. It measures the amount of money to be spent on each campaign to generate a single transaction. This is a very important metric when you want to determine your advertising budget and it proves to be very useful in the decision making process.
2. Average transaction value: The up selling and cross selling efficiency is determined through this KPI. This report could be found in the Ecommerce section of Google Analytics.
3. Conversion Rate per Medium: You may opt for various channels for your conversions. This KPI helps in monitoring the conversion rate of each medium which helps majorly in distinguishng between the various mediums. The report is found in the All Traffic Sources menu when using the option “Medium” view.

Geo Targeting KPIs
1. Transactions distribution per Country: This report provides with the insights to distinguish between the nationality of the customers. It could be found under the Visitors Section under the Map Overlay Report. This information could be found in the “e-commerce” tab and it shows you the distribution of the transaction by country/territory.
2. Bounce rate distribution per Country: This info is found on the map overlay table and it displays the distribution of bounce rate on the basis of country/territory.

These are the basic Key Perfomance Indicators which are extremely useful for measuring the success and also comparing various data. A serious internet marketer will never make a move without working on these metrics before designing an online marketing campaign.

So, which is your set of Key Performance Indicators? Do let us know.

How Schema Is Playing Games With Today’s SERP’s?

Having a very important part in the web semantics revolution, schema is changing the whole web by improving the quality of our search results and reforming the way in which we find information online. The semantic web in itself is a change of approach towards explaining the content by the use of code tags in such a way that search engines could understand.

By tagging on-page content with the content identifiers, an ultimate contextual link is provided by Semantic Web between the publisher intent and content. This link helps the search engines in providing more accurate, specific and enriched content to the user in the search results.

In this post, we will see how today’s SERP’s are transforming as a result of the Semantic Web.

In this post, we’ll look at ways the Semantic Web is transforming today’s SERPs.
More specifically, we will explore how schema could be used to get attention of the viewers through rich snippets.

How to Use These Tags?
For instance, we want our business’ name and address to appear on our About Us page. Typically, such code may look something like this:

Blurbpoint Media
T-6/7/9, Shubh Complex,
Shahibaug, Ahmedabad.
Gujarat, India.

Using schema for semantic tagging may look like this:

<div itemprop=”address” itemscope=”” itemtype=”http://schema.or/PostalAddress”>
<span itemprop=”name”>Blurbpoint Media</span><br />
<span itemprop=”streetAddress”>T-6/7/9, Shubh Complex</span><br />
<span itemprop=”addressLocality”>Shahibaug, Ahmedabad</span>,<br />
<span itemprop=”addressRegion”>Gujarat</span><br />
<span itemprop=”postalCode”>380004</span></div>

Notice the words given in quotes. By adding the schema code, we have defined that this piece of content is address and have defined each and every part of the information to create a proper association of the name of the business, address, city, state, country and postal code.

What Difference Do Rich Snippets Make?

The most wonderful, visible advantage of incorporating schema tags, are those rich snippets which grabs the eye-balls, showed up by major search engines. These snippets completely transforms the plain text-based search engine results into attractive, eye-catching results that very successfully describes the page’s content with the help of displaying images and review stars, along with very stylized text and links.

How much impact do these visual snippets create? Let’s have a look:

We have given 2 examples here of a same movie title called “Agneepath”. The movies’ information is given by the same site. The rich snippets over here show the number of votes, ratings in number and also star. A short description is also given for both the movies by the site which helps us in differentiating between both.

The new standard which is collaboration between major search engines expands the vocabulary of the semantic web. supports a number of tags. To have a look at the same click on the below given link and you will get a list of all the schemas available:

While analyzing the schema tags to be implemented, it is important to see their effect on adding quality to the search results. The search engine adopts only certain schema data in its search results. You could also look into those schemas which are compatible with various search engines.

Your CTR would dramatically boost up on organic search results with the help of rich snippets.

Having said that, there is one more crucial factor on the search engines’ result page that might have been overlooked by many– attribute search filtering.

Staying Ahead in the Race with Attribute Search Filtering

How useful schema information could be is displayed in the left side bar of many a Google SERP’s. Let us take an example of dedicated search modes offered by Google for recipe schema records. This feature allows the users to filter the search results by using the attribute values given in “Search Tools”. This is a very crucial SEO tactic, as if you fail to tag your content with schema, would only mean that you are losing on those filtered results.

To check this out, I have taken the example of the “recipes for Banana Pudding”

When I enter this keyword and hit enter, I am presented with all the recipes for Banana Pudding as shown below:

However, Google provides me with a very convenient feature of filtering the searches as per my likes. So, I click on “Search Tools” and select my preference and that is less than 100 calories. The same is shown below:

It would be noticed that Google now displays only the recipes which are below 100 calories. This is possible with the attribute search filters which enhance the whole search experience and your visibility.

With the help of this feature, users will be able to filter the basic search results quickly by selecting the specific attributes as per their preference. This is what the power of Semantic Web is all about. The main motive has always been to help the search engines understand your content in a much better way so that they could display your websites for relevant searches. What better way to directly communicate with the search engines and tell them what your content is all about.

Are There Schema Creators Available?

At first, it is quite difficult for developers and SEO’s alike, to implement and use the coding the schema data. Thus, help is available in the form of some schema creators which have various items in their list. You simply need to provide the required information and the code will be prepared which could be inserted into your HTML page. One of the best schema creators is provided by Raven which has some items list already there on the website.

For the developers:

If you are adding schema to your site, you could try working with the Google Rich Snippets Testing Tool to ensure that you are getting the desired results by changing the code.


Structured data isn’t an easy deal for humans to implement on a website, but it’s easy for machines to comprehend. It is inevitable for all SEO’s developers, bloggers, and internet marketers to add schema mark-up to the content to gain the desired visibility from search results.

Lastly, does not directly impact your ranking on the search engines. It means that search engines are not going to rank you high for just implementing schema, but it will surely help you in getting high visibility for your content and bring in relevant searchers on the basis of your content.

Basic KPI to Keep a Check of Your Site’s Performance

We are living is a world where almost everything could be tracked and finding data to simplify your business decisions is quite easy. However, shaping the same data into a sensible fact for your business is not that easy.

This post will throw light on how to define and set your goals in Google Analytics, which is considered the most powerful tool for tracking the user behavior coming to your website. The first step is to decide the goal that you want to achieve.

What is a KPI?
A KPI, or Key Performance Indicator, is a way in which your success is measured. As you have defined your goals, a Key Performance Indication tells you if you have reached you goals or not. For example, if you are looking to create a website that is user-friendly, one of the good KPI to test the success of your goal is a low bounce rate.

Which KPIs should I use?
This varies on the basis of your goals, but some very good KPIs for online businesses include:

• Uniqueness of the visitors (the number of new individuals who have viewed your site)
• Total number of visitors (the total number of times that your website has been viewed)
• Page views (total number of pages viewed by your visitors)
• Visit duration (how long someone has stayed on your site)
• Conversion rate (the total percentage of visits that has leaded to a transaction)
• Bounce rate (how many people have visited your website and then left without clicking on anything else)
• New visitors vs. returning visitors (visitors who are totally new to your website vs. those who come back more than one time)
• Abandonment rate (how many online shopping carts have been abandoned rather than being purchased)
• Average value of online transactions

How do I determine if I am achieving my goals?
Now comes the main part. Before setting up any goals, you must sign up for Google Analytics which will give you the tracking code and the same should be inserted in your website’s code.

Now, login to Google Analytics and go to “All Website Data”. Once in the reporting dashboard, click on “Conversions” on the left hand side, than “Goal URLs” and then click the “Set up goals” button.

If there are no goals set up yet, click on the “Create a Goal” button.

While creating a new goal, you will have two options. The first is that you could use a template given by Google. These templates are based on the category of your website and will show you different goals that are relevant to your industry niche. You can also create a custom goal.

Once in the “Goal description” section, you could give a name to your goal and choose the way you would like to measure it. You will see 4 different goal types:

“Pages/Screens per visit”

You could use the “Destination” option to see the number of people who view a particular page on your website or blog. “Destination” could also be used to track a particular landing page that is seen by people each time they complete a desired action on the website.

“Duration” is a setup which will tally the visitors viewing your site for at least an amount of time specified by you.

“Pages/Screens per visit” will give you a tally of all your site’s visitors who have viewed the amount of pages specified by you.

“Event” is a powerful tool which helps in tracking where people are clicking on your website, however the setup for this is rather complicated. Unless and until, you are proficient with programming, you will have to seek a developer’s help.

Another, very helpful feature that Google Analytics provides is the ability to track the goal’s value. For example, if the average online sale is worth about $10, you could put this value in field while tracking a sales confirmation page. If you are unsure if this value is of any worth to you, leave this option toggled “off”.

With the “Funnel” option, you could track from where people are coming to your site to get to your desired page.

You could also verify your goals to see the number of people who have performed an action on your website in the past seven days. It may be too higher or lower than what you expect, so it would be a good idea to take a look and ensure that your goal is realistic.

So, you’ve just set off with your first goal! If you wish to learn more, Google has a checklist for getting the best out of its analytics.

Common SEO Tactics Capable of Wiping Out Majority of Your Traffic

The Penguin updates have been successful in sweeping out majority of websites from its top pages. If people think that Google is responsible for this debacle, they need to think over it again. As, the Penguin algorithm is only developed to target spammers.

So, what are the major mistakes made by a number of persons. And how to prevent your website from facing a disaster?

You have hired an SEO who is working day and night to bring your keywords ranking up. As you are so busy with the other functions of your business, you leave everything related to your website to the SEO firm, which many of us do. But at last, you find out that your website is losing heavily in terms of ranking. Eventually, you come to know that your site was over-optimized and was badly hit by the Penguin updates.

Wiping Out Majority of Your Traffic - Blurbpoint

Apparently, Penguin wants to teach you some basic things about SEO so that you could keep the same in mind before handing over your precious site to someone else. So, what are those things that some people have learn the hard way?

# Wrong Selection Of An SEO:

“We will get your website to the top of Google!” Of course, they do. But how? In the course of time, you will see that your website is dropping and eventually it has been penalized and will not appear on Google ever. In fact, you are entrusting a small part of your business (read website) to your SEO firm. This website, in the future, will increase your business prospects and it’s inevitable that you keep a watch on it closely.

An SEO firm, although they research on your business, would not be able to relate to the people as much as you could. So, regular interaction with your prospects through various mediums will enable you to understand their needs which could be incorporated into your SEO project. Make sure that you know your SEO firm very well. You should know that the optimizer, the firm provides is well adept with your business niche as someone who knows your business well, will be able to provide a perfect SEO solution. Also, check out whether they use White Hat Techniques and not Black Hat. You could do a little bit of homework before holding a meeting with your SEO firm. Do some research work on various aspects of Link Building and SEO.

# Not Implementing Various Sources of Traffic Streaming:

Keeping all the eggs in the same basket may sometimes prove to be a big mistake. Similarly, relying on Google for all your traffic although it is the undisputed leader, will prove to be a mistake.

With the release of new updates from Google quite frequently, more and more optimizers are resorting to other ways of driving traffic as well. It is advisable to invest in other departments of inbound traffic so that you don’t have to rely totally on Google. There are various ways in which you could plan your inbound traffic wave.

Try incorporating e-mail marketing in your Internet promotion plans. Quality e-mails will help in driving traffic to your website. Offer some utilities or online services from your website which should be helpful to your audience and generate direct traffic to your website, rather than people coming through search engines. Try to make your brand a household name-something that a customer trusts. The more popular your brand, the more people will actively search directly for you and not directed to your through keywords. You could do this with the help of many other online promotion techniques.

# Ignoring the Penguin guidelines

Although Penguin does target keyword over-stuffing in your website, it also looks out for spammy links that you have used in anchor texts and triggers penalty. There are a number of articles available on recovering from Penguin. Contact site owners to have the links removed. Also, have the footer links optimized with keywords removed.

Finally, I believe that following these tips would help you in having full control as compared to the shortcuts of link building. Resorting to unscrupulous ways will only add to your worries and you will pay a heavy price for it – sooner or later.

Best Out Of the Waste: Creating Great 404 pages

First things first, this article will focus on 404 pages and how useful they could be, in addition to some of my personal favourites.

Tips on optimizing your 404 pages:

 • It should contain your name and logo
 • Give an explanation on why the visitor has been directed to this page
 • List the common mistakes which leads to this problem
 • Provide links to your home page or other relevant pages
 • Provide a search engine box for the visitors convenience
 • Also, provide an e-mail links for the visitors to report problems
 • Last by not the least; try to grab attention with your 404 page. It should match the theme of your website, at the same time must propel the visitors to stay on the same and read more information and click on the links to other pages of the website.
 • Include humor wisely with some cartoons and funny pictures. These are my personal suggestion however, you could incorporate something innovative. Also, you could describe a story which relates to the 404 pages.

Usefulness of a 404 page:

 • The first advantage of a well optimized 404 page is that you could direct your users to a different page, rather than having them leaves the website. Many a times, visitors do get confused on what step they should take next.
 • Your appearance on search engines could also benefit with the help of a 404 page. Let’s suppose a broken link leads to a page which doesn’t exist. The search engines wouldn’t be able to go deep and index content. If you opt to have customized 404 pages, the page could be indexed even if a page is broken, and the search engines will find links to those pages, which could be beneficial from crawling.
 • A 404 page could, in fact, help you in building a good credibility, if you present the visitor with an innovative page with pictures and colors so that he wouldn’t wish to leave the site. Build a user experience so that the visitor is lured to go to a suggested page and won’t leave the website.

My Personal Favourites:

Below given are some of the best, funniest and inspirational 404 pages and I do believe the same would help you in creating the best ones:









Christopher Meeks

Christopher Meeks











I hope this was entertaining and also gives an idea on how 404 pages should be like. Of course, a 404 error is the most boring part of the website, but you could make it interesting so that your visitor could forgive you and move on to the next page with a smile on their face.

Twitter Management – 6 Tips to Get Rapidly Followed on Twitter

Twitter, the most successful micro-blogging service of our times, has very soon become the Internet Marketers’ delight. The average boy next door to popular celebrities, everyone has been hit by the Twitter bug, and have accepted it as the most efficient medium to connect with friends, family and fans. The pure fact that the information could be shared in short, instantaneously, is what makes Twitter a sensation.

Get Rapidly Followed on Twitter - Blurbpoint

The main factor in Twitter’s success, is that you cannot leave it to fate. There are some tactics, which if followed religiously, can work wonders for your promotions. Let’s have a look at some of the most significant tactics in bringing more followers to your Twitter account. The statistics given for each tips would help for a more better understanding:

1. Engage your audience: 77% of images on Twitter are not referred to a brand however, 67% of audience is likely to buy from a brand which they follow. Brand promotion is good to a certain extent, at the same time your audience should be treated with some useful tips or facts. Say thanks to those who add you to their following lists. Address all the questions and concerns promptly. Retweet on other peoples’ tweets which builds up a good rapport.

2. Use Images and Videos: 36% of shared links are images on Twitter and 40% people are responding to the same information neglecting the text. There are more than 700 videos being shared on Twitter per minute and the most appropriate length for engaging the audience is the first 6 seconds

3. Using Hashtags (#): The whole world of Twitter is so huge, that it sometimes becomes difficult to navigate or find a particular information. The hashtags (#) will make the process simpler. If you want to be found for a particular keyword on Twitter, you could simply add “#” before that word in your tweet.
For example, if you want to tweet about this article, you could simply tweet, “Going through #hashtags use in #Twitter. In this way, anyone who is looking for #hashtag or #Twitter, would see you tweet. 2 times more retweets are received by those tweets using the hashtags

4. Tweet-Not too long: Tweets which are under 100 characters are more likely to get 21% more interaction than those with more characters. Make sure the initial characters of the tweet are impactful, and able to grab the audiences’ attention to read the whole tweet. The most successful tweet, in terms of retweets, is the one which is between 71 to 100 characters.

5. Ask for Retweets Or RT: A call to action is no exception in Twitter as well. Asking for “RT” will give you 12 times higher engagement, whereas spelling out “Retweet” will earn 23 times more engagement. In any way, asking for retweets works big time than not asking at all. So, this also throws light on how much a CTA is significant in terms of online marketing.

6. Peak Hours Tweeting: You should first determine the location from where you want to target the users. Knowing the peak hours of a particular location plays a significant role in getting higher engagement. Will it work when you tweet, when your audience has dozed off? Tweeting during peak hours works towards increasing the visibility and the engagement of your audience. A recent survey has shown that tweeting at 9 a.m., 12:00 p.m., 3:00 p.m. and 6:00 p.m., works big time to get more followers and engagement. You need to schedule your tweets appropriately based on the targeted location.

Don’t be artificial while tweeting. Just be yourself and let the world know, with the help of the above mentioned tips, how you feel about a particular topic. It takes some time, but with a little perseverance and persistence you will definitely hit the bulls-eye.

Happy Tweeting!!

Matt Cutts: Link Spammers and Black Hat Less Likely To Show Up After Summer

Google’s Search Spam Head, Matt Cutts, in his new video has given us a basic idea on what to expect in the coming months in terms of SEO. Google has always strived to battle with the black hat spam techniques in a number of ways. And the message is loud and clear, that they will continue to do so.

Matt has given out 10 points to make it clear that quality sites will be awarded and the spammers will go way down: Let’s have a quick look:

1. Latest Penguin Updates
To all the keyword stuffers, cloakers, duplicate content creators, and experts of Black Hat – beware as we could expect the whole SEO community to shake up when the new installment in the series of Penguin update comes up very soon. This is forecasted to go deeper and create more impact than the earlier version.

2. Battling with the Advertorials
Google is going to be a little bit tough with this aspect of link building. There are many companies who create ads to artificially build up their links, violating the quality guidelines of Google. So, if you are paying for a coverage or ad, you should not be doing it for SEO. Google is not against advertorials however, if it is done for the sake of Page Rank, they will definitely come in.

3. Spammy Queries
It has also been made clear that spammy queries like “pay day loans” or some pornographic queries on, will be looked up in the future by the spam team. Earlier these factors were not often targeted by Google, but now it sounds like they feel that such queries are coming from the external sources. Though, Cutts has not mentioned how they will be dealing with it, he has just said that they will be doing it in a couple of different ways.

4. Degrading Spammy Links
In the past, Google has went after link networks and it seems that they are going to do the same now as well. They will devalue the links from spammers. They have come up with new ideas so that the ways of spam linking becomes less effective. This is scheduled to come up in the next few months.

5. Development of Sophisticated Link Analysis
They have developed a system to carry out more sophisticated link analysis. He explained that it is still in the initial stages and they are quite excited about it, and have gathered some data to start experimenting on the same.

6. An Improved Hacked Detection
In the near future, they will come up with the next generation of hack detection which will be more efficient in notifying the webmasters. More specific information would be provided to the webmasters to inform them if they are working with malware or a hacked site which could be cleaned up.

7. Authoritative – Get A Boost
If you are authoritative in your industry nich, community or space, Google hopes that in the near future, your ranking gets a boost as compared to other websites.

8. Panda Fever
They are also monitoring the Panda update, and see if they could soften the impact that many of the websites in the borderline have suffered. If there are sites, which they believe have some quality signals, they will be brought in line with those which are not to be impacted by the Panda algorithm.

9. Repetitive Domain Clusters in SERP’s
The number of clusters of the same site is less likely to be seen in the search results when you go deeper. This is something developed out of the user feedback. Many a times, we see while doing deep searches, that the same sites appears on those deep pages with a cluster of results. Google has been working continuously on how many search results appears on a single page of search results from the same site.

10. Webmaster Communication – Enhanced
Matt Cutts also added that they are trying to figure out more ways of an effective and efficient communication with webmasters. They will try to give more concrete details to the webmasters with detailed examples.

To sum it up, Matt Cutts wants to make it clear that these changes will make sure that the spammers will be less likely to show up after this summer. Also there are some changes which are targeted to benefit the small and medium businesses and regular webmasters as well.
So, let’s keep your fingers crossed and see what future has in store for us !

Battling With Negative Reviews To Save Your Online Image

It has become inevitable for businesses around the globe to maintain an online presence, as more users are relying on the Internet to get reviews on various companies prior to making an engagement with the company.

Undoubtedly, Google is the highest generator of web traffic, and the source of reviews or ratings found on the same are powerful enough to promote or harm the reputation of your brand. The negative reviews could be submitted by someone who is annoyed by your services or even by your competitors to degrade your image.

Battling With Negative Reviews

Are you the victim of negative reviews?: Its time to act fast and try to do some online reputation management task, as the negative reviews appearing on Google and other major search engines are harmful enough to devastate your online existence. Although not impossible, it sometimes gets frustrating to remove negative reviews from the top pages of Google.

Let us explore some ways in which you could proactively fight the negative content which in turn will save your website from a face-hiding act.

Promote Positive Reviews: Encourage your customers who could swear by your products and services to write some positive words for you so that the ratio of both positive and negative reviews becomes well-balanced. Apparently, this is the tactic which will work for you the most as a majority of your satisfied customers will spare a little bit of time to endorse you if requested which helps in suppressing the negative reviews.

Employ an investigator: You could use the services of someone who could investigate on the reviews associated with your brand. They should be well versed in finding out the threats and tracing cyber-attacks, if any, towards your image. The analysts should be regularly checking out the reviews site and trained to respond to the reviews positively.

Responding applies to all: When it is said that you need to respond to the reviews, it means that each and every review or comment should get a prompt and honest reply. Regardless of the review being positive or negative, the visitor should feel that their suggestions or reviews are considered with the highest regard.

Be Honest and Humble: Customers will only spend time to write negative reviews if they feel that they have been very badly betrayed by you. They would never go to a consumer discussion forum or any other reviews platform if they were willing to continue to utilize your services.Be very modest and give upright responses to their comments, suggestions or negative reviews. This step is for the unsatisfied customers and also for prospective customers who would come to know how caring you are towards them.

Removal of Fake Reviews: If some false claims are made about your brand which is clearly aimed to disrupt the image of your company, you could always contact the review sites and request them to remove such reviews from the website, provided that you have enough evidence to prove that the reviews on the website are completely false and intended to degrade you. Such drastic measures are often resorted to by your competitors.

Aggressive SEO & Social Media: An effective SEO and a Social Media campaign collectively will work to create more brand awareness, which eventually will drop the negative reviews way down in the search engine’s ranking. It is better to make the customer view the best part of you rather than letting them see what could not be controlled by you.

Develop a system for Customer Care: As the old proverb goes, “Prevention is Better than Cure”, the same applies for your online reputation too. It is always better to keep a check on negative reviews or comments rather than responding to them after a heavy damage. Conduct your own customer feedback surveys, complaints follow-up and make a user-friendly system for the customers to enter their feedback so that they would directly interact with you rather than to going to other review sites.

Online Reputation has always been a serious issue and should be considered as a high priority for any business. More number of people are resorting to the information found on the web to make a decision, and majority of them change their minds after seeing a negative review. I hope the tips mentioned in this article will help you in reducing the number of negative reviews and also to bring them way down in SERP’s.

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