Monish Vora - Blurbpoint

Ridiculously Smart SEO Tips To Rule The SERPs In 2016

The search industry has been affected by numerous changes in 2015. The review of the performance on search by many marketers and companies would have made one thing clear SEO is not going to be the same in 2016.

Well, that’s what all of us say at the end of each year and it is true to each word. 2016 will also be a mixed bag of various old-school and new-age techniques which together will work towards defining the success of a brand.

So without spending more time, let’s dive into the world of search engine rankings and bring out the best SEO techniques that will ensure success throughout the year.

1.Page Tagging

Mobile has already overtaken desktop for an online search in 2015, and 2016 will only notice a sharp increase than the current year. Mobile is all set to dominate the search sphere in the future and the signs will be noticeable very soon.

2015 also saw the introduction of the mobile-friendly algorithm from Google that has ensured that businesses and marketers become serious about responsive websites. Heading tags will be rolled out in a greater rate and frequently than what is done now. Websites will become more uniform till the H5 tags.

2.Conversion Rate Optimization

CRO has been creating quite a hype lately. You may be getting a good number of visitors on your website, but SEO will now have to consider CRO to ensure that the visitors are converting into leads and customers. Web tracking and event tracking will be considered more important KPIs in Google Analytics as it will help in understanding how to get the visitors to convert quickly in a short span. The use of CRO will make sure that the various stages in the buyer’s journey are optimized to get maximum conversion rates.

3.The Age Of Apps

The rise of mobile users has compelled companies and marketers to divert some percentage of the marketing budget to app development. With Google considering to index the apps in its SERPs it has become inevitable for businesses to tap this avenue.

Online stores have already started including all the functions of a web store in their apps. Thus, it will be no wonder that you will start seeing app content as an immediate result of the SERPs. Businesses need to capture the attention of mobile users and for that, they will need to develop and market apps.

4.Structure Data And Direct Answers

The direct answer feature is an attempt from Google to show the most relevant and high-quality answers to the users’ queries at the top of the search page.

The need of quickly consumable results on mobile has pushed the growth of this particular feature. Today close to 19% of queries are directed to rich answers. In order to get commercial success with the help of your answers, you will need to provide structured data for all the elements in your website. Structured data, in simple terms, is tagging the data on your web pages to enable easy understanding of the content.

5.Considering All The Stages of Buyer’s Journey

There will be various phases of SEO in 2016. Companies and marketers will have to construct their SEO initiatives keeping in mind all the phases.

This new way of generating SEO strategies includes building distinctive campaigns for the different steps in the user journey. For instance, there could be separate keywords to be targeted at various stages of the user journey. You will be able to target different habits per user based on the segmented keywords for the various stages.

6.Interactive Content Will Take Over

Content has been the ruling king, however, there will be one more feather in the crown of the King Content in 2016 and that is interactive content.

Infographics are already a popular form of interactive content and are still untapped by most marketers in their online marketing initiatives. However, online quizzes and contests are already popular and have increased user engagement and interaction for many brands.

Conclusion:
Mobile will be the centre of attraction in all online marketing endeavours. As marketers and brands are all set up to embrace the new trends in the new year, it is still to be seen what the real-time Panda and Penguin updates will bring about as far as SEO tactics are concerned.

Blog Content Ideas That Were Right There In Your Backyard

Let’s admit that we, as content writers, have faced innumerable occasions when we have been at a loss of words and ideas to stay engaged with our blog audience. Even the most seasoned bloggers have felt the writer’s block and there have been times when they even start questioning their ability to generate quality ideas.

The good news is that you could overcome this block as there are several ways to generate ideas that were always there. There is no need to sabotage yourself as a result of the loss of ideas. You could get yourself out of the wicked circle and generate an idea that will engage your audience and help you in achieving the business goals through your blogs.

Leverage The Power of Your Customer’s Queries

When you want to communicate with your audience, the best way to do that is by knowing what kind of information do they need. This is one of the convenient methods, however, most marketers tend to overlook it. If more and more blog owners leveraged this, there will never be a dearth of blog posts on the Internet and what your prospects will get is only relevant information.

The process is quite simple. Figure out which one of the most asked questions. Turn the answer to this question into a blog post. One of the major goals of any content marketing strategy, including blogging, is to establish yourself as a thought leader in the industry. This is possible when you address the concerns of your targeted audience.

Write About What’s Buzzing

Choose a topic that the rest of the bloggers in the industry and influential people are talking about on their social media pages, blogs, or communities. Of course, you want to make your voice heard by giving your own point of view on the currently trending matter. Try analyzing what your counterparts are talking about, and observe which key points have been left out by them in their version of the discussion. When you give a holistic approach to a particular update that has taken place in the industry, the audience realizes that you are agile, analytical, and looking forward to engaging them with fresh content instead of just telling them what has happened and that they already know.

Absorb the new mediums and experiences to make a better version of what you are. You could look for fresh ideas at different industry-relevant news sites and following the people from your industry.

Welcome To The World Of Mind-Mapping

Check out all the blog posts that were most liked by your audience. Now you could create a series of themes that establish a relationship with all the best topics that have already been published on your blog. This is where you could depend on the mind-mapping strategies to let the brain go to its full potential and let you stay inspired.

Mind maps could also result in positive actions that could support your blogging objectives, like building a vast knowledge bank, setting up new objectives and even create summaries of the books. There are also mind mapping software available, like the MindJet and XMind

Reverse Engineer From Competitors’ Blogs

In order to stay updated in your niche, it is inevitable to subscribe to multiple industry-relevant blogs. This will help you stay on terms with your industry, let you become more creative and also come across a lot of interesting topics for which you might have better ideas than what has been already spoken about them on various other blogs. Your counterparts could become your unknown collaborators in the trade of blogging, so stay agile with the industry news and trends by reading what the competitors are saying.

Team Up With Fellow Industry Bloggers

It is a great idea to have a healthy bond with fellow bloggers. If you are sceptical about this and feel that it might be harmful for your position in the industry, it will work in sharp contrast to this. It will help in creating solid ties with the opinions of those people who matter the most in the niche and could help you stay in the minds of your targeted audience.

Collaboration for blog posts could also help you in getting the other bloggers audience to know about you as well, thus expanding your reach. Also, the collaboration process could land you up on an influencer who could help your content in becoming an overnight phenomenon.

Conclusion: Only You Could Write Your Blogging Success

Irrespective of which way are you selecting to reach your blogging success destination, it should always be kept in mind that in order to taste success you have to be persistent and put adequate time and energy into research and creativity to keep the audience hooked up.

Brains of an SEO, Skills of a Content Writer: A Perfect Online Marketing Strategy

The various nuances involved in content marketing make it a very broad channel, and all the mediums in the online marketing nutshell have to work collectively to achieve the targeted results. When a union of various parts is observed, the intersection is right at the point that shows you the vital outcome.

Brands that understand the significance of online marketing will strive to incorporate all the vital elements of online marketing including SEO, social media marketing, online reputation management and more. However, the most notable overlap of marketing efforts that could drive ROI to an all-time high is that of SEO and content. If you consider search as the primary component to target for achieving online marketing success, you need to work with SEO and content in unison. Search is all about how relevant you could be to the users’ needs, and to be relevant you need to provide compelling information that the reader would like to consume till the last word. This particular characteristic is liked by the search engine that notices your expertise through your articles, the main reason why the Hummingbird algorithm came into existence.

Since the term content marketing started buzzing in the online marketing fraternity, there have been a lot of talks about SEO being dead. It is an accepted fact that online marketers and agencies have rebranded or are emphasizing content expertise. However, it doesn’t mean that SEO has completely been deserted. Both the components have to work together. The use of SEO will always require content and vice versa.

The Distinguishing Points between SEO & Content

Though they work together, there is some points of difference between SEO and content

SEO tends to be more technical: This includes the use of correct URLs, title and ALT tags, sitemaps and more. This is the term that reinforces the content marketing strategy.

Content is broader and is not necessarily limited to SEO: Even if you don’t SEO some content that is highly valuable for the audience, it could even gain traction with viral marketing that is initiated by your prospects.

How Could SEO & Content Work Together

Keywords

If you are looking to target prospects to your website to satiate their need for information or to generate conversions and revenue, you need to understand their search behaviour. Keyword research is the primary activity that will let you know what your ideal personas are looking for and how you could optimize your content with those words to gain more visibility on search (fulfils SEO) and provide value (content marketing goal)

Optimize Content In The Forms Of Image & Content

The search engines are only able to comprehend plain simple text. They can’t interpret what’s being said in a video, what an image is saying. So, if you have created the content in the form of video, images, or any other multimedia format, you will need to release them with words that could be comprehended by the search engines. File names should be descriptive, target the keywords and match exactly what the multimedia file is meant for. The ALT tag, also an important part of the SEO process, will let the search engines know the motive and the message of your file.

Evergreen Content

Creating epic content is one of the greatest strategies to enhance your search rankings and also for showing your website as the authoritative name in the industry. A piece of news will always do well on Google while it is fresh topical, however with the emergence of new articles on the same topic your content will start losing lustre very soon. In a matter of few weeks, it will cease to deliver traffic. In sharp contrast, a more useful article has more valuable advice and has deep insights that will attract more users, tend to get shared more and increase the chances of sustained rankings on Google.

Link Building

Yes, you might be wondering how this particular feature of SEO got the space here when everyone is talking about the end of link building. However, you can’t stop good content from being shared. Create linkable content that would get naturally shared or linked to in other content. Ensure that you are not building links just for the sake of it as the ever-evolving algorithms of Google are always on the watch out for spammy link builders and demote the rankings or even penalize your website and that’s going to be quite painful.

Internal Linking

These are great signals to prove that you consider your content and other pages as the source of valuable information and thus are providing the same as a useful resources. Internal linking is also one of the vital components of all the SEO methodologies that pass the authority of a page to the other and also enhance the user experience. It also helps Google in crawling your website with ease and help the internal pages to rank for certain search phrases.

Scaling

All the SEO analytics that you are going to use will show you the effectiveness of a particular piece of content. If you want to know how many visitors came on a particular page that has the content, their demographics, engagement rate, bounce rate, you will need to use SEO tools that gives you perfect insights into these KPIs (key performance indicators). These metrics will also let you know what is effective and what is not, helping you to decide on how the future content marketing strategy should look like.

Wrap Up

Online marketing is at its best when there are teams that collaboratively work towards the same goal. If your mindset is “Content vs. SEO”, you should at once remove it from your vocabulary. In order to get traffic to your website, you need a strong reason. And if you want that strong reason to reach your prospects you could do that by merging content and SEO into your efforts.

*image courtesy: pinterest.com

10 Stats To Make You Believe In The Power Of Content Marketing

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually changing – and usually for the better. Throughout 2015, your content marketing success will depend on how well you can stick with the trends.

Although there are 90% organizations that feel that use content marketing, there are still some marketers who are skeptical about the effectiveness of content marketing. This infographic shares some stats on how content marketing proves to be effective and how marketers could leverage more from the power of this impactful element of inbound marketing.

Content Marketing Stats(1)

Conclusion:

Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake.

 

The Content Marketers Guide To Attract, Convert, Close, & Delight

Prospects could become clients from any phase. It is important that the buyer cycle is understood in order to devise a content strategy for each cycle so that it successfully transforms into a conversion vehicle.

1) Attract:

We don’t want any traffic on our site. We want intent to traffic. We want those customers who are looking for the products that are available on our eCommerce website. Here are some of the effective strategy to attract the right customers.

Blogging: 

When talking about inbound marketing, the first thing that we talk about will be blogging. Attracting customers to an eCommerce site could prove to be a difficult task as one might wonder about the topics that could be used to blog about.

 Social Media: 

Social media is getting important day by day. Almost a third of Americans are used to checking their accounts many times a day. Be strategic in selecting the social media channel to develop an online presence and more visibility for your business. Keyword research will enable you to know what your customers are hungry for. Social media effectively supports the website and blog content and attract leads to convert them.

Keyword Research: 

Nothing is happening until and unless your customer performs a search. These are the keywords and a part of your content strategy to attract customers and get found online. Before writing content for your eCommerce site, make sure that you have the potential keywords to optimize the content accordingly.

Attracting through webpages:

Just like adding a blog to your website helps get more traffic, you could also enhance the chances of getting intent traffic if more pages are added to your website. Ensure that the web pages are optimized with the right set of keywords to get the right kind of visitors landing on your website.

Attract, Convert, Close, & Delight

2) Convert:

Getting visitors to the website is not enough. The next step involves converting visitors into potential leads by generating interest with the help of the attracting steps given above. You will need their email addresses. Contact information from your visitors is the most valuable thing. Firstly, you get to know that they are interested. Secondly, you get to promote your latest offerings every time there is a new launch.

Calls-to-action: 

These are the links or buttons that call out your visitors to take action desired by you. A simple call to action like “Talk to our buying consultant”, “Download our buying guide” are great calls to action that will propel the customers to click and enter their information.

Landing Pages: 

When a website visitor clicks on a CTA, they are sent to a landing page, a place where the promise of the call-to-action is fulfilled. This is where the visitor will fill up the required information, thus becoming your leads.

Forms: 

Optimize the form to make it the easiest process, as the visitors will become your potential leads once they fill-up the form.

Contacts: 

Keep track of the leads that are being converted in your database. This information will help you in designing your future interactions with your customers. The data collected could also be an effective means to develop buyer personas.

3) Close:

Once you have attracted the customers and converted them into leads, the next step involves pushing the customer into the sales funnel and closes the sale with some additional strategies.

Email: 

Your visitors have downloaded your content; however, they are unwilling to become your customers. This is where email marketing comes in. Develop a series of emails focused on useful, relevant content to build trust with the prospects and help them close the deal.

Lead Scoring: 

Based on the information entered by the visitor, the sales team will determine the willingness of the prospect to communicate with the sales department by assigning a numerical representation to them.

Closed-loop reporting: 

Determine what marketing efforts are attracting the best leads. Is the sales team successful in closing those leads into customers? Have a Customer Relationship Management (CRM) that will help analyse the effectiveness of the marketing and the sales team together.

Blurbpoint Blog CTAs

4) Delight:

Just because someone has closed the deal doesn’t mean that you have all the right to forgetting them. Instead, continue to engage with them, delight, up sell, and create happy customers for your company. The only way to do this is by providing high-quality content to your customers, regardless of their being leads, visitors, or existing customers.

Smart Calls-to-Action: 

Offer various discounts, first-come-first-serves and more to enhance the overall experience of your customer with your eCommerce site.

Social Media: 

Engaging with your prospects with attractive images, videos and posts will help you generate interest amongst them.

Email marketing and automation: 

Help your customers achieve their desired information by giving amazing content in various forms. Keep on introducing new products and features that would keep them engaged.

How Link Building Will Change For Good In 2015

If you are one of those who thinks that there is no future for link building, I am afraid you are mistaken, as it still yields profits if done rightly. Not only does link building help in ranking, but for many websites they have proved to increase the conversion rates too. In fact, many online marketers would attest to the fact that link building still exists and proves to be beneficial.

Those who do link building in the right way will never be convinced that it is dead. If you believe that the most feasible way to adapt to the ever evolving search engine algorithm is to develop the strategy to create more compelling content and to adopt legitimate link building practices by avoiding unnatural ways, you are on your way to success.

Now that we have stepped into the new year and have one long year ahead for link building, I believe it is time to evaluate the strategies and see how we could improve for the better in 2015. In order to help you with that, we have compiled the most effective ways to build links naturally in this year, and perhaps more years to come.

link_building_seo_plan

#1: Link Earning

SEO has evolved, and so has link building. In the current scenario, you cannot build links just wherever you like. Now it is all about providing high quality content to your audience. Your audience becomes your brand propagators when they are impressed by your content, and want others to know about the valuable piece of information. That is when they start sharing your content with others.

There are several kind of content that you could incorporate into your link earning strategy. For starters, you could write compelling guest posts, blog posts, create videos and attractive infographics with valuable information. The thumb rule is to provide original, engaging, and valuable content to the audience. Social media also plays a major role in the link earning process, as it enables the users to instantaneously share the content.

Linking up with influencers in your industry proves to be fruitful when you share your content when them, and they share it on their network if they find it worth shareable.

#2: Avoid Identical Anchor Text

Investing only in identical anchor text is not the best option anymore. When you have too many identical text, it is a signal for the search engine that your website is over-optimized for the same keyword, thus creating an impression of spam. Google likes anchor text profile which is naturally diverse. The following ways will help you in having a healthy anchor text profile.

1) Variation: You tend to use the same anchor text when you are guest blogging, submitting to directories, social bookmarking, and more. These repetitive usage of anchor text becomes the culprit in your profile and Google doesn’t like it. Thus, you need to add a variation on the base of context and the situation.

2) Branding: This tends to be one of the vital ranking signals for Google. Thus, it has become very important for businesses to act as a brand. The more people start recognizing your brand, the better it is.

3) Natural links: It doesn’t have to be built. It is just a means of providing more information and it appears naturally on the page. Anything like, click here, visit us, a naked URL, etc are natural ways of building links.

#3: Diverse Link Profile

The simple rule is not to point all the links to the same page or a certain landing page when you have several pages with useful content. The external links should be balanced and it should be made sure that the other pages of the site are linked to. Here are some points to help you in having a diverse link profile:

1) Links from different kinds of websites: It is vital for your website to get links from different kinds of websites, and not from the same type. This could be done by guest blogging, videos, infographics, blog commenting, business directories and more.

2) Link to different pages of the website: As mentioned earlier, don’t target the same page of your website in all link building efforts as it may appear to be spam.

3) Diversity in anchor text: Don’t target the same anchor text across all the built links. Tru to bring in a variety by doing keywords research.

#4: Include no-follow links

Of course, it doesn’t pass any link juice, however remember that gaining the link juice is not the only want to delight Google. Nofollow links could also prove to be good referral, and could also help in boosting the traffic.

In addition to the link profile, Google also considers the traffic that lands up on the website as a vital ranking factor. A well-placed blog comment or a relevant forum post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions! Thus, if your no-follow links manage to bring in the valuable traffic, they will be lucrative.

Conclusion

Search engines don’t tend to be business friendly, but they want to be user-friendly. They want their users to get the best information for their searches, and your link profile will not be worth for ranking your website if:

1) All the links point to the same page
2) There is no diversity in the link profile
3) All are do-follow
4) Over-optimized with the same anchor text
5) Irrelevant anchor text

How To Know If You Have Been Slapped A Link Penalty By Google?

You have every reason to be concerned with every Google algorithm update and know if your site has been penalized or not if you have a website. Many thousands of sites have already suffered a major drop-off in traffic and revenue due to the site being penalized after the Google Link Penalty. However, what is worse than that is being slapped with a penalty.

Google’s link penalties are a nightmare for any webmaster, online marketer, or business. It could prove to be catastrophic to be hit by a Google Penalty that could make your rankings, traffic, and revenue take a downward plunge.

There will be a time when you will wonder if your website has been hit by a Google link penalty or some other action. If you have not been taking penalties seriously, you better beware as Matt Cutts says that a penalty could go to an extent that it will stay until the domain expires.

It could be very devastating in simple terms. It’s vital to take early action. This article will show how you could find out if you have been hit with a Google penalty. However, we need to understand the types of penalties before that.

Google Penalty

Penalties Caused By Algorithms And Manual Actions

If you go deep down in the pit, you will find that the penalty system is quite curvy. However, the most basic kinds of penalties are:

1) Algorithmic Penalties
2) Manual Actions

All the penalties are based on these two penalties. It will be quite crucial after you find out the kind of penalty, as the different kinds of penalties would require different kinds of approaches.

Google Penguin, Panda, Hummingbird, “Pigeon” – Penalties Caused By Algorithmic updates

These are the strings of animal named algorithms released by Google over the last few years.

Penguin focuses on links that are untrustworthy, while Panda’s main focus is on low quality, “thin” or duplicate content.

Hummingbird was started on August 30, 2013, and was announced by Google on September 26th 2013. It was concerned mainly with context and how better the content on your website could be judged, to relate to the visitor’s queries.

Pigeon update was not given the name by Google, but the industry experts that is meant to provide more accurate, relevant, and useful local search results.

The Other Kind Of Penalty – Manual Actions

The other kind of action, manual actions are comparatively very simple. The concept is as simple as the name. If Google’s search spam team detects any website that violates the guidelines given by Google, one of the members of the team will apply a penalty to your site.

Algorithmic penalties are not notified, but a manual action is notified if it has been applied to your site.

As you are not notified about the algorithmic penalties, the most common way to check out if you have been hit by a penalty is by regularly checking out the rankings for your targeted keywords. Google doesn’t always announce when it is going to launch an update, however, when the search industry is abuzz about the likeliness of an algorithm update, the online marketers start checking out the rankings on Google.

A Drastic Drop In Rank: This is the most noticeable sign. In fact, if there is no drop in your rankings, there is no need to worry at all. However, when your website drops, it is only for a particular keyword and not all of them. Maybe a set of pages could be penalized for optimizing them wrongly. Thus, it is essential to track the site’s rankings on a regular basis.

Check Your Traffic: Use Google Analytics to check out if there is sudden drop traffic. A portion of your site could have been affected or the whole site. So, you will have to dig in deep to find out the root cause for the loss of traffic.

Stay up-to-date regarding algorithm updates: There are services such as the Algoroo that helps in tracking changes by observing the rankings of various keywords across the web. You could check this at once if you notice a sudden drop in your rankings.

Check the Webmasters Tool: You could check for a manual penalty by going to the GWT, where the manual actions are listed. You could find out if you have been penalized or not, by clicking on the “Manual Actions” under “Search Traffic”

Check Visibility: The SearchMetrics SEO suite is one of the most convenient Google link penalty checker tools, as it provides a complete graph of the overall SEO visibility. The benefit of this method is that you are able to retrieve historical data so that it could be utilized even when you have not set up Google Analytics.

What To Do Next?

The moment you discover that you have been hit by a penalty from Google, the next step is to do a complete link audit to find out the culprit techniques that have been implemented.

If you ensure that you are playing according to the guidelines given by Google, chances are that the penalty may get removed with due course of time. If there is a manual penalty, you could ask Google by doing a “reconsideration request” to have the penalty removed.

Get our service to recover your website from Google Penalty.

Content Writing & Copywriting: What’s Valuable In Branding?

There was once a time when writing content and copywriting were the same. However, with the evolution in the digital marketing industry, especially in the content marketing sector, the gap between the two has been widening notably.

The Purpose

The main difference between copywriting and content writing lies in the motive behind the writing. Any text written for promotional, advertising or marketing purposes is copywriting. The purpose behind content writing is to keep the visitors hooked and entice them to stay longer on the website and engage with your brand.

Content writing is incorporated into copywriting. However, it is done in an attractive form to grab the audience’s eyeballs. The importance of copywriting is greater as it throws light on the worth of a brand, and its products or services.

Other than the purpose, what are the major points of differences between copywriting and content writing? How beneficial are they in terms of their usefulness on the web?

Content Writing

When you are composing content that provides value to your visitors so that they stay more on your website and recommend it to others, it is content writing. Generally, content writing tends to attract customers and give them valuable information on a product or a service. The most common ways of content writing are articles, blogs, press releases, and more.

Content Marketing Is Carried Out With The Help Of Content Writing

The whole purpose of content writing is to attract an audience towards your brand and educate them with valuable information. Well-crafted content finds its target audience and achieves main objectives.

In content writing, the following points are inevitable.

1) All the elements of the content, i.e. the form, the purpose, the structure, and more, should be well defined.
2) Overall the content should provide a rich experience to the audience.
3) Be clear and succinct.
4) Always have reliable sources to back up your arguments.
5) The content should establish thought leadership and authority among the audience.

If you make statements about your brand, use clear language. This helps the audience connect with you immediately. If there is a need to elaborate, give details. Don’t assume people will understand you automatically, but don’t talk down to them, either.

Copywriting

Copywriting is purely meant to pitch your brand that is created keeping high-quality standards in focus. The copy has to be compelling, and high in value. The main motive of copywriting is to sell an idea, unlike content writing where the main motive is not selling, but to help the audience understand a concept and your brand to generate interest.

Copywriting used to be a part of advertising. However, the evolution in the internet marketing industry is changing the way web content is used, using it to engage and sell effectively to the audience. Copywriting helps in targeting search terms and optimize the content on the basis of those terms. This enables better performance on search engines.

Copywriting Supplements Branding

Your copy has to be created for branding. It means explaining to your audience the characteristics of your brand and why it matters to go with your brand.

Just like content writing, your copy should attract an audience. However, copywriting is an advanced level of content writing. You are required to make the audience respond to your call to action with your copy.

Characteristics of a great copy

Copywriting has the power to attract the audience and keep them engaged. That is the reason that it is gaining popularity.

There is a great experience associated with your content. Copywriting should take the experience to the next level.

The following are the most important characteristics of a copy:

1) Write attractive headlines
2) Use clear, and direct words
3) Converse with your audience
4) Propel your audience to take action
5) Establish authority and trust for your brand
6) Avoid boasting
7) Avoid local slang, jargon, etc.
8) Use simple words. Make it simple and do not baffle your audience

Can content writing and copywriting overlap?

In this debate, many experts believe that the two could manage to overlap. In some content, there are traces of a copy, as a quick call-to-action at the end. This is very commonly found in blog posts. This is perhaps the main reason many online marketers are not able to differentiate between the two. At times, it is a good practice to blur the lines between content writing and copywriting, as generating both in equal proportions could hugely benefit the brand.

Conclusion

Copywriting and content writing could prove to be a great pair if worked together. If you are promoting your brand online, there is nothing that beats the use of effective text. For this purpose, it is vital that you incorporate content writing into copywriting.

Looking At the Positive Aspects of the Panda & Penguin Algorithm Update

You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way.

Well, that’s the truth, and I don’t understand why you should be afraid of the algorithm updates. Panda and Penguin updates are meant for the wellness of the searchers and the business websites that are actually looking forward to educate their prospects on their desired information. Why just look at the dreaded aspects of the Panda and Penguin updates. Why not also look at how you could leverage the best out of these updates to get the maximum rank and the maximum visibility among the intent audience.

The Scenario during the Release of the Panda and Penguin Updates

Just when the search marketing industry is abuzz with the news of the release of the Panda or the Penguin algorithm, most of the webmasters, online marketers and website owners get scared as if something dreadful are going to happen. The scare is of having the website penalized. Search Engine Optimization is not about avoiding the Panda and Penguin algorithm. It is in fact, all about attracting these algorithms to let them identify that your website is a resourceful one and that the audience are going to benefit if they go through it.

How to make your website fuller and healthier in order to attract the updates in promoting your website higher in the SERP’s?

The Panda and Penguin algorithm updates have one common goal – enhancing the search experience of the searchers. They want to make the search engine a better place to search in with a user-friendly environment with high quality and relevant information. Following their simple guidelines will only help you in getting better visibility with the help of relevant information and there would be nothing to fear from Panda and Penguin.

How Panda and Penguin Could Positively Impact Your Website


Helps you in avoiding their targets

One common thing that I noticed in the 20 websites that I examined from different categories is that these websites laid a strong importance of their on-page SEO. There has to be no missing link from your on-page elements as far as abiding the rules of Panda and Penguin algorithms is concerned. More stress was laid on:

• The content quality is sacrosanct

• Technical errors should be avoided

• Great social presence

It should be understood that these updates should not find the following things that they target to penalize:

Panda Penguin

Nowadays, you rarely see sites that are completely clear from the above given elements.

Link Diversification

Reverse engineering competitor back links: One of the best aspects of Panda and Penguin updates is it helps the high-quality sites in ranking well on the Google search engines. What does it mean to you? Well, if you are looking for some of the best ways to appear good to Panda and Penguin why not learn something from those sites that have been promoted by Panda and Penguin. Yes, I am talking about reverse engineering competitor back links, but from the algorithmic perspective.

In simple terms, when the website is ranking on the top page of Google, it only means that it is complying with the Panda and Penguin algorithms. This is the advantage where you could create a high-quality, high-profile, authoritative site that will not only rank on Google, but also will be looked upon as a helpful resource by the audience.

Help in Only Focusing on Quality Links: Once you start considering the Panda and Penguin algorithms in your link building efforts, you will slowly forget about building links just about anywhere. Yes, this is one more positive aspect of building links with the Panda and Penguin perspective.

You will only be targeting high-quality websites that are an authority in the given niche for building links. If you are looking at the algorithmic updates, quality rules over the quantity of the links built. You will stop buying links, avoid sites with footer and sidebar links, considerably use the anchor text, and develop patience that is a pre-requisite for all SEO projects.

Put an end on too much stress to dofollow

If there were no nofollow links, the web would have been a place of highly spammy sites. Earlier it was only about getting more links regardless of where it was coming from and getting more links from the same pages. However, the release of Panda and Penguin has ensured that these websites don’t get the rank, thus promoting that website with a considerably good link profile with a blend of dofollow and nofollow links.

So, only getting dofollow links is not the only trick in the book. Why nofollow turned up, is because there was a need to put an end to the crooky, black-hat ways of building links so that high-quality sites could get what they deserve on the search engines.

Panda and Penguin Has Taught Us to Be Natural and Patient

The emergence of the Panda and Penguin updates have made the whole SEO fraternity to look up at natural link building with respect, which wasn’t the scenario earlier.

Rather than monitoring your efforts on each day, and panicking if you haven’t gained rank, try to be patient and be natural in your SEO ways. White-hat takes time but it certainly brings better results in the long run. Remember, Panda and Penguin wants to love you, however you should be doing the right things to earn their love

Should We Consider Optimizing For Yahoo And Bing Along With Google?

I bet that even though you know sufficiently about the term search engine, the first word that will come to your mind is Google. It is natural to anyone as the popularity of Google is evident from the fact that it gets 6 billion searches in a day and in 2013 it recorded searches to over 2 trillion. It is quite a powerhouse.

So, it is again quite natural for people to think every time they hear of search engine optimization that it only means optimizing a website to rank it on Google. While the real meaning of SEO is to optimize a site for search engines, and Google being the most popular and widely used one, the first preference will only be given to it. However, are we forgetting that Bing and Yahoo also hold a substantial part in the search engine industry? These are search engines that have a loyal user following and could prove to be beneficial for online marketing where even a small amount of your prospects are hanging out.

As a result of the ever-rising popularity of Google, many online marketers wonder if they really need to bother about Bing or Yahoo. Many of us have faced this dilemma. Is it a waste of time to optimize for an alternative search engine? Or is it a good practice to optimize for sites like Yahoo and Bing? The answer, in short, is yes. You will need to optimize for Yahoo and Bing too.

Now here is the long reason as to why…

Why Should You Consider Bing and Yahoo While Optimizing?

The common notion about the above question is definitely a no, and that it is not so important to optimize a site for Google. It is very time-consuming to optimize a site for a single search engine like Google, and how could one even imagine to top all this with one or even two more search engines? It is important to optimize for Bing and Yahoo because it will help in saving time in the long run.

Let’s suppose that you have used all your marketing resources and search engine optimization efforts only to optimize the site for Google. You are right there on the SERP’s where you want yourself to be. Now let’s suppose for a while that something goes terribly wrong and maybe there are some algorithm updates and that your site gets penalized and you are out of the search engine’s scope. Only if you had applied to some efforts in other search engines too, it wouldn’t have hurt so badly. But now, you will have to bid farewell to the traffic on your website that is coming through search engines.

So, now let’s change things a little bit. You have optimized the site mainly for Google, and let’s suppose that 25% of the efforts have been spent on optimizing for Yahoo and Bing too. You’ve done enough to see that you are on the first page of the three search engines. Now, if it happens that Google changes its algorithm and kicks you off the SERP’s, you still have chances of being found by potential customers on Yahoo and Bing, which would be a great relief if a majority of your web site traffic depends on search results.

We have often heard, “Do not put all your eggs in the same basket”, because you never know what Google might not like and might rub off all the hard work implemented by you.

Is There Anyone Out There Using Bing or Yahoo?

Sometimes it feels like the whole world is only using Google and nothing else. You are always asked your Google your question. Have you been ever asked to Yahoo or Bing your query on the Internet? Having said that, there is a considerable number of people who use alternative search engines. Where Google had around 67% of the search engine industry share in the year 2013, Bing and Yahoo together had a small share of 29% and that’s a whole lot of searches if you look at the actual numbers. And yes, there is something for all kinds of businesses even in Yahoo and Bing.
Who Is Using Yahoo and Bing?

Bing and Yahoo

It is vital to check out the demographics of the users of Bing and Yahoo before getting an answer to this question. When you actually know what kind of people is performing the searches on Yahoo, Bing and even Google, an SEO strategy that is just perfect for your business come into existence.

If you are targeting a specific part of the US, it is vital to know which search engines are more popular in these regions.

Optimizing for Yahoo/Bing vs. Google

Google Yahoo Fish Cartoon

Here is some good news for all those who feel that they will have to work on two additional search engines. Yahoo’s search engine is powered by Bing. So, this means that you will have to put in the efforts to optimize your site for just one more search engine in addition to Google. However, there are some differences between the two and you have to face them while optimizing your site.

Website Type

While Google has shown its love for sites that are more commercial, newer and popular, while Bing still favours older websites with authoritative domain names such as .edu or .gov. It shows us that Bing is more inclined towards factual and relevant information, while Google is quick to show up sites that are socially relevant and more popular.

Flash Media

It’s quite tough for Google to figure out how to use Flash Media, whereas Bing does an excellent job to index it and in fact give more credit to sites that use flash media.

Local

Local SEO

When you search for local businesses on Bing, it is under the assumption that you are looking for some shop or office that is the most proximal, which doesn’t necessarily have to be a hot-shot store of your town. The case of Google is very different here as the results here often turn up larger and more established companies.

Social

One of the features of Bing that sets it apart from Google mainly is its ability to integrate social media for enhancing search results. While searching on Bing, if a particular product or brand has been recommended or rated by a Facebook friend, the user is able to see that right away. Google hasn’t been able to do this as of now.

On-Page SEO

Onpage SEO

Google is more intuitive about the intent of the page and understands the keywords smartly. Bing still relies on keywords in the page title, meta tags and the keywords on the page.

Lastly, the main reason why you should optimize for Yahoo and Bing

The only reason is not Google or Yahoo or Bing for all your optimization efforts. It’s definitely a great feeling to rank on a search engine, however, if your visitors are not interested and they don’t find anything on your site that is worth staying back, then all your efforts of optimizing have gone in vain.

The key to ultimate customer satisfaction is having a great, user-friendly website. The road to your success is the search engine, however, the search engine itself is not the ultimate success.

Let's Talk