Posted by Monish Vora
January 12, 2015
If you are one of those who thinks that there is no future for link building, I am afraid you are mistaken, as it still yields profits if done rightly. Not only does link building help in ranking, but for many websites they have proved to increase the conversion rates too. In fact, many online marketers would attest to the fact that link building still exists and proves to be beneficial.
Those who do link building in the right way will never be convinced that it is dead. If you believe that the most feasible way to adapt to the ever evolving search engine algorithm is to develop the strategy to create more compelling content and to adopt legitimate link building practices by avoiding unnatural ways, you are on your way to success.
Now that we have stepped into the new year and have one long year ahead for link building, I believe it is time to evaluate the strategies and see how we could improve for the better in 2015. In order to help you with that, we have compiled the most effective ways to build links naturally in this year, and perhaps more years to come.
#1: Link Earning
SEO has evolved, and so has link building. In the current scenario, you cannot build links just wherever you like. Now it is all about providing high quality content to your audience. Your audience becomes your brand propagators when they are impressed by your content, and want others to know about the valuable piece of information. That is when they start sharing your content with others.
There are several kind of content that you could incorporate into your link earning strategy. For starters, you could write compelling guest posts, blog posts, create videos and attractive infographics with valuable information. The thumb rule is to provide original, engaging, and valuable content to the audience. Social media also plays a major role in the link earning process, as it enables the users to instantaneously share the content.
Linking up with influencers in your industry proves to be fruitful when you share your content when them, and they share it on their network if they find it worth shareable.
#2: Avoid Identical Anchor Text
Investing only in identical anchor text is not the best option anymore. When you have too many identical text, it is a signal for the search engine that your website is over-optimized for the same keyword, thus creating an impression of spam. Google likes anchor text profile which is naturally diverse. The following ways will help you in having a healthy anchor text profile.
1) Variation: You tend to use the same anchor text when you are guest blogging, submitting to directories, social bookmarking, and more. These repetitive usage of anchor text becomes the culprit in your profile and Google doesn’t like it. Thus, you need to add a variation on the base of context and the situation.
2) Branding: This tends to be one of the vital ranking signals for Google. Thus, it has become very important for businesses to act as a brand. The more people start recognizing your brand, the better it is.
3) Natural links: It doesn’t have to be built. It is just a means of providing more information and it appears naturally on the page. Anything like, click here, visit us, a naked URL, etc are natural ways of building links.
#3: Diverse Link Profile
The simple rule is not to point all the links to the same page or a certain landing page when you have several pages with useful content. The external links should be balanced and it should be made sure that the other pages of the site are linked to. Here are some points to help you in having a diverse link profile:
1) Links from different kinds of websites: It is vital for your website to get links from different kinds of websites, and not from the same type. This could be done by guest blogging, videos, infographics, blog commenting, business directories and more.
2) Link to different pages of the website: As mentioned earlier, don’t target the same page of your website in all link building efforts as it may appear to be spam.
3) Diversity in anchor text: Don’t target the same anchor text across all the built links. Tru to bring in a variety by doing keywords research.
#4: Include no-follow links
Of course, it doesn’t pass any link juice, however remember that gaining the link juice is not the only want to delight Google. Nofollow links could also prove to be good referral, and could also help in boosting the traffic.
In addition to the link profile, Google also considers the traffic that lands up on the website as a vital ranking factor. A well-placed blog comment or a relevant forum post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions! Thus, if your no-follow links manage to bring in the valuable traffic, they will be lucrative.
Search engines don’t tend to be business friendly, but they want to be user-friendly. They want their users to get the best information for their searches, and your link profile will not be worth for ranking your website if:
1) All the links point to the same page
2) There is no diversity in the link profile
3) All are do-follow
4) Over-optimized with the same anchor text
5) Irrelevant anchor text
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