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Beginner PPC Optimization Tips for E-commerce Brands

Sanket Patel January 07,2021 PPC

With the skyrocketing competition between numerous eCommerce companies, it becomes very challenging for any other small scale company or start-up to leave its mark in the market. The only way to carve your dream organization is by employing extraordinary business marketing strategies, and one of the many is Pay Per Click services. Often, one wonders […]

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An Expert Interview with Rand Fishkin CEO & Co-founder of Sparktoro

Vishal Parmar December 04,2020 Expert Interview

We have with us, Rand Fishkin, co-founder and CEO of Spartoro and former co-founder of Moz. He’s a dedicated marketer by profession and an avid traveller and speaker by passion. Rand Fishkin has helped various people to gain a better insight into the world of marketing through his book Lost and Founder. Vishal Parmar from Blurbpoint […]

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What Is Ecommerce Automation? Save Costs & Focus on What Matters

Vikram Rathod November 02,2020 Ecommerce SEO

As a business grows, its success can increase, but very soon the business owner might find they don’t have time to do everything to keep up with demand! If you want your business to continue doing well regardless of how much it grows, you might like to consider eCommerce automation or upgrade what you already […]

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Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Sanket Patel October 15,2020 Conversion Rate Optimization

Online traffic tends to be inconsistent these days. Many businesses are losing opportunities by not being able to get visitors in the first place. With this in mind, the chances of a repeat visit are very low. Effective conversion rate optimization campaigns are the best way to increase visitors and conversions. A Closer Look at […]

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Google Manual Action: Everything You Should Know

Maulik Patel August 21,2020 SEO

While working with digital marketing trends, there’s always a risk involved. What if you end up at the top of Google SERPs but end up losing your position and get blacklisted? Website audits are important to help you keep yourself updated with your website’s functionality. This simple process is capable of helping you in the […]

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Image Optimization: Tips To Drive Traffic Via Images

Sanket Patel July 14,2020 SEO

Digital marketing is a vast universe. Even though every marketing strategy is built differently to work on the different wants and needs of every business, the end goal remains the same – a higher CTR on Google. Whether it be e process. What is Image Optimization? Simply put, image optimization is the process of reducing […]

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Website Migration Tips: Everything You Should know (Dos and Don’ts)

Vikram Rathod May 30,2020 SEO

With the progression and technological advances of businesses, a lot has been witnessed with the user-behavior shift, website owners, and marketers that rise with an eventual experience and challenges that come with website migration that is SEO friendly. What looks like a straightforward task, when burdened with an error, may look like leakage in the […]

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An Expert Interview With Cyrus Shepard

Vishal Parmar April 29,2020 Expert Interview

We understand the importance of a remarkable strategy needed while building the online presence of a business. To take this a step further, we interviewed the renowned Cyrus Shepard. Cyrus is well known for his experience as an SEO lead at Moz.com, where he was also a publisher of remarkable content. He implemented his practice […]

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Working From Home? Follow These Tips to Work Like a Pro

Maulik Patel April 16,2020 Online Job

If you have just started working from home or got a remote position and are looking forward to not spending time commuting exhaustively to-and-fro to the office and home and staying in pyjamas until noon. The bright side of working from home is that you save ample time in commuting and usually spend more time […]

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How COVID-19 Has Changed the Approach for Social Media Strategy

Sanket Patel April 15,2020 Social Media

We all are facing tough times, when time is rough, it isn’t uncommon for brands to struggle with their voice and being perplexed on setting the tone, particularly on social media. The question arises, ‘do you stick with your old strategy and pretend that the business is usual?’ (hint:  absolutely not). ‘Do you change your […]

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