Posted by Monish Vora
June 19, 2014
You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way.
Well, that’s the truth, and I don’t understand why you should be afraid of the algorithm updates. Panda and Penguin updates are meant for the wellness of the searchers and the business websites that are actually looking forward to educate their prospects on their desired information. Why just look at the dreaded aspects of the Panda and Penguin updates. Why not also look at how you could leverage the best out of these updates to get the maximum rank and the maximum visibility among the intent audience.
The Scenario during the Release of the Panda and Penguin Updates
Just when the search marketing industry is abuzz with the news of the release of the Panda or the Penguin algorithm, most of the webmasters, online marketers and website owners get scared as if something dreadful are going to happen. The scare is of having the website penalized. Search Engine Optimization is not about avoiding the Panda and Penguin algorithm. It is in fact, all about attracting these algorithms to let them identify that your website is a resourceful one and that the audience are going to benefit if they go through it.
How to make your website fuller and healthier in order to attract the updates in promoting your website higher in the SERP’s?
The Panda and Penguin algorithm updates have one common goal – enhancing the search experience of the searchers. They want to make the search engine a better place to search in with a user-friendly environment with high quality and relevant information. Following their simple guidelines will only help you in getting better visibility with the help of relevant information and there would be nothing to fear from Panda and Penguin.
How Panda and Penguin Could Positively Impact Your Website
Helps you in avoiding their targets
One common thing that I noticed in the 20 websites that I examined from different categories is that these websites laid a strong importance of their on-page SEO. There has to be no missing link from your on-page elements as far as abiding the rules of Panda and Penguin algorithms is concerned. More stress was laid on:
• The content quality is sacrosanct
• Technical errors should be avoided
• Great social presence
It should be understood that these updates should not find the following things that they target to penalize:
Nowadays, you rarely see sites that are completely clear from the above given elements.
• Reverse engineering competitor back links: One of the best aspects of Panda and Penguin updates is it helps the high-quality sites in ranking well on the Google search engines. What does it mean to you? Well, if you are looking for some of the best ways to appear good to Panda and Penguin why not learn something from those sites that have been promoted by Panda and Penguin. Yes, I am talking about reverse engineering competitor back links, but from the algorithmic perspective.
In simple terms, when the website is ranking on the top page of Google, it only means that it is complying with the Panda and Penguin algorithms. This is the advantage where you could create a high-quality, high-profile, authoritative site that will not only rank on Google, but also will be looked upon as a helpful resource by the audience.
• Help in Only Focusing on Quality Links: Once you start considering the Panda and Penguin algorithms in your link building efforts, you will slowly forget about building links just about anywhere. Yes, this is one more positive aspect of building links with the Panda and Penguin perspective.
You will only be targeting high-quality websites that are an authority in the given niche for building links. If you are looking at the algorithmic updates, quality rules over the quantity of the links built. You will stop buying links, avoid sites with footer and sidebar links, considerably use the anchor text, and develop patience that is a pre-requisite for all SEO projects.
Put an end on too much stress to dofollow
If there were no nofollow links, the web would have been a place of highly spammy sites. Earlier it was only about getting more links regardless of where it was coming from and getting more links from the same pages. However, the release of Panda and Penguin has ensured that these websites don’t get the rank, thus promoting that website with a considerably good link profile with a blend of dofollow and nofollow links.
So, only getting dofollow links is not the only trick in the book. Why nofollow turned up, is because there was a need to put an end to the crooky, black-hat ways of building links so that high-quality sites could get what they deserve on the search engines.
Panda and Penguin Has Taught Us to Be Natural and Patient
The emergence of the Panda and Penguin updates have made the whole SEO fraternity to look up at natural link building with respect, which wasn’t the scenario earlier.
Rather than monitoring your efforts on each day, and panicking if you haven’t gained rank, try to be patient and be natural in your SEO ways. White-hat takes time but it certainly brings better results in the long run. Remember, Panda and Penguin wants to love you, however you should be doing the right things to earn their love