Posted by Sanket Patel
March 21, 2012
Ad optimization is one of the main keys in order to lower the CPC prices and increase click through rates and conversions and greater ROI. Even there are lots of low and cheap campaigns that are able to create with ongoing analysis and optimization.
There are lots of small and big PPC advertisers who are fighting to search perfect and accurate formula for their paid search campaigns. Well, Marin Software as well as BoostCTR has provided some important tips for marketers who are seeking to optimize the performance of their paid search campaigns.
Following given recommendations are of Marin Software and BoostCTR:
Variety in Testing & Creative:
In ad content optimization, BoostCTR plays one of the major roles with approximately $250 million in ad spend to their credit. To combine human creativity and optimization with advanced technology, they also started Boost Enterprise for larger scale advertisers. You can also find their self-serve platform is still obtainable for SMBs, providing access to their network of more than 500 copywriters/optimizers, automated split testing, and other features.
Goal Based Bidding & Ad Group Optimizers
In order to manage their pool of more than 165000 keywords and thousands of dollars per month in spend, W3i uses Marin Software. They raised conversions from paid search by 45 percent, that turn I drove revenue from paid search up 28% in a one-year period.
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