SEO and Your Business

Posted by Sanket Patel

April 12, 2010

Internet Marketing 6 min read

There is no success overnight as SEO> is not magic. SEO is a long term marketing technique with high ROI opportunities. A well-formed strategy is a key to success, a strategy that is followed and verified and scrutinized along the way.

The first step is keyword research that should not be taken too lightly. Know your competition! This factor is valuable in determining the cost and resources for your SEO efforts. If you are thinking of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. Search engine friendly design is for the most part user-friendly design as well, but naturally, we have to make some exceptions.

Always try that your site should be found by search engines naturally and they will find your site if a page that is already in their index links to you. Why? Because search engines, follow these links to discover content.

Through web analytics, you can improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. Always provide good quality content that is related to what you do.

When it comes to the ranking pages inbound links play an important role. It is advisable to be a bit more proactive on your part to get more and good inbound links. Improving ranking is important for SEO, but more important than the ranking is the traffic that comes with it. Don’t reject anything upfront without testing it first. Things that work for others might not work for you, but the same is true the other way around.


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