Real Estate Online Visibility - Facts, Figures and Ultimate Strategy

Posted by Anal Bhatt

August 19, 2013

SEO 13 min read

Search engine optimization has become a critical element in an online marketing strategy for 2013 and link building is a vital component for achieving this. Everyone knows real estate can be a complicated industry to be marketed online. If you have a real estate business and your website is focused on competing and ranking in search engine results for their local keywords and phrases, it should be necessary to address the issue of building links.

According to the National Association of Realtors, 90% of buyers start their real estate search online. SEO is vital to a successful online presence for both brokers and agents. There are a variety of ways to accumulate quality links to your realtor or real estate office website.

Today, I am unveiling advanced link building strategies which could be implemented in your real estate business.

1) Choose the right IDX:

There are several IDX solutions that allow you to integrate the MLS with your site, which makes your website more robust and attract more buyers. Sometimes it happens, the IDX creates thousands of pages of duplicate or junk content in the index through the creation of search pages. There is no need to worry about this problem. Once you implement the IDX solution then test it by yourself or ask to see other active websites that are currently using that solution. You have customers, neighbours, friends or family try the IDX themselves and make sure they enjoy the user experience.

2) Proper URL structure:

Make the URL structure as clean and optimized as possible. You should work with your developer or IT team and see what options you should implement through the IDX and your site’s content management system. If URL structure can not be managed through the CMS platform itself, you should be able to manage this problem through the 301 redirection rules to create more optimized URLs. Having clean URLs with targeted keywords can help the search engines better understand the nature of each page.

3) Advanced keyword research:

Do keyword research for long-tail terms in the real estate business. We know very well that competition is so high for the highest targeted keywords in the industry. Doing your homework and developing a solid long-tail keyword strategy will help your real estate website be more effective.

4) Hyperlocal, optimized content creation:

Be consistent. I know how busy real estate agents are. Consistent content creation keeps your website fresh and relevant. Encouraging the search engines to crawl your site more often while also fostering your community. Write about things people care about.

5) Social Media:

Be Social. Think about different tactics which you can implement in your social media terms. You won’t believe but the heart of Social media for real estate is the transaction. Do more research on real Estate information, share it on different social media platforms. Use user-generated content, which has more weight than advertising. Remember social media is about “followers, friends, likes, shares and circles. Make crawlable, reachable and sticky content for your real estate websites.

6) Link building:

Trusted domains, websites with high Pagerank, websites with high relevance to your industry (real estate) are the types of online sources. You can write content for other websites which is relevant to your niche, also have an option of article submission. Ask your friends, relatives, employees, colleagues, business partners or anyone else about a link. Someone you know has a website or blog, so take advantage. Forum and blog comments also have a very good option to build links from the relevant niches.

You are now on your way to build an effective link building strategy through an online presence. Keep it turned on for more future tips and tricks.


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