How Well Does Your Website Convert? - Blurbpoint

Posted by Sanket Patel

September 09, 2013

Inbound Marketing 11 min read

If you want to make your website a success, it needs to convert prospects into customers. Unfortunately, the task is always so much easier said than done. Fortunately, here are 6 tips on how to make your website convert better:

Website Conversation


1. Make careful use of your images.

Using images is an excellent way of making your website more appealing to your potential customers. However, too many images can actually cause distractions that may take away from the website’s main goal as well. To help keep your audience focused and in a buying mood, make sure that every image on your website serves a greater purpose and is not just there for the sake of it.

2. Limit the number of choices you present.

Many buyers experience “choice paralysis” when they are exposed to too many options. With choice paralysis, people may become concerned about making the wrong choice for their needs, so may not choose to buy anything at all.

To help reduce choice paralysis and make your website convert more easily, you should clearly state what each product is great for. You can even suggest choices or steer customers toward the most popular product. Luckily, if they still become confused, they can fall back onto the default option that you mentioned was best for them.

3. Show the product.


If you want to convert leads into sales, you absolutely need to show your product. Since people like to examine things before they buy it, showing images of the product on your website will help influence their choices. Even if your product is not a physical item, but an eBook or application instead, you can still show screenshots.

4. Give people a free trial.

If you are selling a digital product, such as an application, letting people have a free trial will work wonders for converting. When people become familiar with a product’s features and invest time in it, they are more likely to purchase the real deal.

5. Guide your readers.


To encourage people to click on a button or link for buying a product or signing up for an email list, you need to design the website to draw their eyes to the main point. By creating a flow using text, images, and strategic placement, you will make it easier for people to do what you want them to do.

6. Use call to actions.


If you want people to buy your product or signup for an email list, you need to make it clear on your website. Without a clear call to action, people will do their own thing and you will not get their money.

It should also be noted that any information placed in the bottom right corner of the page is where placing call to actions will make the most impact. Such a behavior is due to the fact that the western world reads from left to right and top to bottom.

With these 6 tips on how to make your website convert better, you will be able to enjoy greater success.

Edward Olson is a sales expert. He loves to write about how to grow sales numbers on business blogs. Click to learn about internet connection services in your area.


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