Posted by Sanket Patel
March 27, 2012
Search engine optimization plays an important role for rising ranking on search engines like Google. So, most of businesses are using different tricks that gives them huge response in the form of high ranking. Online businesses are using videos in order to grabbing quality links for their website. You don’t have an idea that your camcorder could be quality link building tool that will create interesting videos.
By viewing videos, one can get more idea about product and services of your business. If you are shooting videos and uploading it at various websites then you will get paid ad revenue or commissions when people are looking it. Aside to that, Traffic will reach to your websites with link-backs and create link juice for your site! Here, you will find some of the best points that will give you an idea about benefit of video content:
Advantages of SEO in Video Content
At the time of crawling of your website, many factors such as page quality, relevance and keyword instances are to be detected by Google. All of above metrics get valued by Multimedia objects. Time On Page of user is also increased by Videos, which is considered as essential Videos and gaining more importance.
Include Video to Old and New Content
One can use or re-use videos in other content on your domain. One can also use new video in their old content so he will get web visibility again. Like this way, one can also use older video in their new content. Be ensure, not to embed the video on more than one page because you have to ensure the original video page is observed by Google as canonical.
Surround Awesome with Awesome
While Google crawling your page, it is waiting for a signal that displays your content is related to a specified query. Page with an H1 title and an embed code is not sending any kind of message that this page is full of unique and awesome content. Even your video is also not translated by Google, so it is better to send algorithmic signals through awesome video with equally awesome images and text.
Title, Meta Description and File Name-Other Technical Considerations
Before submitting videos ensure that you video has strong, viral, catchy title that includes keywords. At the time of submitting video, ensure to use an HTML5 video player with a flash video as a fallback for better result as users don’t like video that starts blaring audio.
Implement Schema for Video
We don’t have an idea that how Google will make a decision to utilize schema data for video. Although, the protocol is in position, Google doesn’t appear to take any of it into deliberation as of yet.
Create a Video Sitemap
It is must for your videos that Google be able to crawl and index them all. You can assure that through the creation of a video sitemap. The video flavor mostly just points to the URL of each video, just like a normal sitemap along with the accumulation of properties like duration, family friendly (Yes/No) etc.
By following above points, you can also get opportunity of building links with video content. Aside to above, you can also submit Video to Myriad Video Services, place Video behind an Email or Social Wall, and do many more things for getting quality links. Hope, you will find above content helpful.
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