Planning & Executing the Perfect SEO Campaign

Posted by Sanket Patel

August 26, 2012

Link Building 73 min read

This article serves as a guide to define and understand what link building is, why they are important links in a website and their classifications, and how to get links to a website. It encompasses the different link-building strategies and provides information on different tools to help the link-building process.

How Search engines treat Links?

Search engines crawl the web, and for them, every page on the web is different, so the links presented on the web pages play a role in navigation for search engines. Search Engines use link analysis to discover how the web pages are related to other pages and how.

Links are counted as votes over the web for search engines since the late 1990s, representing the democracy of web opinion by which search engines can assume the popularity and importance of the pages. This means the page which got maximum inbound links (votes) consider as the most important over the Internet for its related industry. Search engines can analyze the quality links from the total number of inbound links using their sophisticated algorithms to avoid link spam.

These algorithms help them evaluate the website’s nature of participation and contribution over the web. Search engines recognize the leading genuine sites that can be shown in their search results to satisfy their user needs. This is why Quality Backlink Portfolio is the most important factor to gain a higher ranking in all the search engines.

What’s New in Link Building?

Link Building is a process of establishing relevant, inbound links to your website, which helps your website to achieve a higher ranking in all the search engines all you need is to build maximum backlinks or just more than your competitors to be on the top of the search results.

Link Building is a never-ending process the maximum you build, the maximum you get privileged.

SEO, link building is among the top tasks required for search ranking and traffic success.” SEOMOZ 

Why your Website Needs Link Building

Links are the lifeblood of the Internet. If there is a currency over the Internet, and be represented by this network of sites connected. As with any currency, financial strength is determined from the amount you have in the bank; the more you have, the stronger your situation.

Search engines should serve as a mediator of the Internet. It is their job to sift through trillions of pages and their order of importance. To do so they first need to be able to judge the site’s authority, and one of the key factors used to determine the power is by reviewing the structure of the linkage.

A website without any inbound links can be interpreted as having little or no relevance for search engines. Using the principle that a website link only if it considers it to be another value to their visitors, it is not difficult to see why a site with no links could be considered little or no value in search engines’ eyes.

When a search engine crawler goes through a website that cannot see the design of the website or your service rate and your level of service, all they can see is the text content and link structure. This emphasizes quality content and linking structure, only one reason why link building is so important.

Whether it’s from a directory, blog, or website, every link you manage to win will help build your site’s core strength. As in most areas of SEO, some are more effective than others do. The relevance of the link and the strength of the site that has given will often determine how much power you get. While the amount is extremely important, so is the quality and diversity of a link structure.

Getting a good number of links to a wide range of high-quality sites is the ultimate goal for any link-building strategy. It may take time to build this type of infrastructure and is rarely simple, which may deter some websites. You need to know where the best sources for links, the best way to do it, and how to avoid toxic that do more harm than good to your site, so it’s not always easy.

Good original content, over time, should attract site owners and Internet users who want to provide a link. This is a very natural way to link building. There are no guarantees, but as quality content is effective and ethical SEO, it is undoubtedly a positive way of adding a more deliberate link building strategy.

Links are important for SEO, but they are more important to drive targeted traffic to your website from different sites or communities; frankly speaking, you can get more potential and positive traffic from other sites than traffic from the search engines. The more incoming links mean your site is reaching, the more website, which improves your site’s chances of getting more attention by a broader cross-section of densely populated Internet.

But how can you generate the links for your website?

As you know why backlinks are so important, you cannot afford not to build backlinks for your site as a website owner. You can build backlinks by yourself, but it’s tough to achieve top rankings as Search Engine Optimization is getting tougher and tougher with every single passing day. As more and more people are implementing maximum ethical techniques to overcome the competition to impress search engine robots, they make the industry tougher than ever before.

Suppose anyone who is not implementing some classified strategies for their SEO Campaign will never rank for their keywords at the top of search engines. Nowadays, it is a past story to optimize the site on your own, so the concept of Link Building Services comes in front. As a business site owner, all you need is to earn more and more money; spending your precious time understanding search engine nature or optimization techniques is a bad idea.

So all you need is to outsource your SEO Campaign to a Professional SEO Agency. A company that can understand all your needs and has a team of experts who can grasp your industry’s business promotion trends, a company that has the attitude to face the toughest competition or have the potential to raise your website as a brand. So ladies and gentlemen, here I introduce you to the world’s best link building company the

What Should be Included in ethical link building campaign: 

The process of link building requires a lot of time and effort, and our team of experts believes in providing a customized solution to each of our clients as we understand that every site is different. So we are not using a single strategy for every business as we know that every website, business, and industry has its challenges. With years of experience, we know how to face them to achieve the desired success.

At Blurbpoint, firstly, we analyze your websites and then your backlinks and your competitor’s backlinks which helps us to understand the promotion trends of your industry. We deeply study your industry and the level of competition. Then we plan the accurate link-building strategy that works the best for your website; we build the most genuine backlink portfolio for your site, which helps your site rank well in all major search engines.

Just contact our representative to know which type of link-building service would work best for you. Or give us your website URL we will make a free audit report that helps you know more about your site performance and where you stand in the competition.

Blurbpoint Link Building Services Methodology:

Here is the process of what we do for your website. These methods give you a brief understanding of how SEO works:

Unique Strategy for Each Client – As I said above, a strategy that works well for one site might not work the same for other sites because every site is different, and so is their business. So we are building a whole new strategy for every client. Our link-building strategy starts with keyword research and a thorough analysis of your site and your competitor’s site; we also deeply analyze the backlink portfolio of your competitors, which helps us understand more about your industry’s promotion trends.

Armed with this knowledge, we then create a linking strategy based on the objectives and budget of customers. Our strategies range from which a construction product links to the incorporation of more than a dozen. We have developed and refined over a dozen different link building techniques over the years. The strategy outlines the number of links that will take each keyword and the speed at which these links should be built.

Keyword Research and Competitive Intelligence: An essential thing in link building is the keywords that should be targeted for your site; if the perfect pair of keywords are not promoting your site, then your entire investment is in vain.

That’s the reason we do very intense keyword research to select the most appropriate keywords for your site to gain the maximum potential visitors(customers) from the search engines. That’s why each of our Customer Service Representatives, Link Building Specialists, and account managers are certified in the house to do keyword research and competition spying.

We have developed proprietary technologies, programs, and methods of scoring that allow us to make recommendations that will help you maximize the return on your investment. While many companies charge for keyword selection, we offer keyword research as a value-added service to our link building services. After the interviews, we can pick both your site and your competitors’ sites to determine the exact words that should be targeted and how difficult those keywords will be obtained at the top of the rankings.

On-Page Optimization- Link Building plays a very important role to get a higher ranking, but if your site is not properly optimized means if your site is not SEO friendly, then it is impossible to gain a higher ranking. On-Page factor such as meta tags proper use of keywords is just the initials.

Our project managers will help you or guide you to optimize your internal link structure perfectly or advise you on how and which pages should be linked. We also help you with the browser and W3C compliance to ensure that spiders can easily read your content and users that can not be deterred. Note – We follow all the guidelines for on-page optimization. Here are some on-page factors necessary for SEO defined by MOZ which we strictly follow.

Contextual and One Way Links –  Every one of Blurbpoint’s link-building techniques are One Way. We do not create reciprocal links to your site which Google strictly disapproves. Google gives extra privilege to contextual links means the links which are in the content rather than the standalone links means the links which are situated in the sidebar or footer. Blurbpoint offers more than a dozen contextual link building services. And our all services embedding your links in the unique content which post on other sites. Article Submission, Blog Review Service, Blog Commenting Service, Link Baiting, Press Release Distribution are just some examples.

Link Building with proper time duration:  Building links is important, but it is even more important to build them. Building thousands of links in a month alert Google and so involving in such robotic activity may penalize your site. New sites should be approached differently than old ones.

After creating millions of links to thousands of customers, we know how aggressive we can be. We deeply analyze the domain age and backlink profile of the site so we can make a strategy or schedule that is fast and safe for effective link building development. The trick is to build a link fast enough to get the desired results quickly, but not that fast, which can harm your sites.

Anchor Text Optimization: Anchor text is all about balancing the keywords or phrases targeted for your site. It is a bad idea to target a site with very few keywords; a site should be targeted with the proper range of keywords or phrases; doing this helps a site perform well in attracting traffic from search engines and other sites. Therefore picking the right keywords for your different links is very important as over-optimization is also a concern. We know how to create the right balance between links, time, and keywords to get effective results.

Link from various sites: One of the most important techniques for building links correctly is the construction of a variety of links instead of building a ton of the same kind of link. It seems unnatural to build all the same types of links. So it is even better to build fewer links but with different varieties.

We build links and build them for you by using dozen of different link building strategies. Blurbpoint has a large infrastructure to accomplish link building services most effectively for your site; we have many experts, suppliers, and partners with thousands of source inventory, contributing to building top-quality links for your websites. Search engines love links from maximum different sources because nothing seems more natural to have links from different places.

Google Trust, TrustRank, Trust Score: Google gives each site a confidence score. There are many ways to win or lose trust in Google. Increased confidence means more scoring. One way to increase confidence is to get other trusted sites to link to yours. Trusted sites can also be called authority sites. 

Also, build confidence by having quality content. There are many ways to lose confidence. You may lose the confidence to put spam duplicate content on your site, creating links to bad neighborhoods (sites that have been marked as unreliable), or by creating links too quickly. You can also lose trust in Google if a large part of your backlinks is not natural. Blurbpoint knows how to build trust with Google. This is how we can do what we do.

Client Services Excellence: Blurbpoint Customer Service is unsurpassed. While other link building companies focus on selling their software base link building packages, we focus on making a relationship with the clients; we also use to give suggestions to many of our clients even after their projects have been completed. Our project managers are certified SEO specialists, and they love to help anyone and to provide their support and advice 24/7 via phone or email.

Speak to one of our Link Building Professionals Today – 516-665-1600 or use our contact form

Blurbpoint brief introduction:

Blurbpoint is the world’s SEO Firm located in the USA, UK, and INDIA. Blurbpoint provides complete Internet marketing services specially designed to improve your online presence and ranking in all the major search engines. Our services help websites perform better than their competitors as we diverse the maximum quality traffic towards sites which boosts conversion rates.

Blurbpoint has always been on the top in the ever-changing world of SEO and Internet Marketing, making necessary adjustments to our strategies to help all of our clients achieve their goals online.

Blurbpoint is here to promote progress. We offer results-oriented Internet Marketing, Search Engine Optimization, Social Media Marketing, Link Building, Local Search, and Keyword Research, offering a wide range of tools and services.

Blurbpoint Link Building Services:

As each of our client’s campaigns is customized for their business, we offer a wide range of link building services to suit the needs of each company. Our link-building services are designed to connect the links in the relevant content by a comment on blogs and forums where your customers are looking forward to your business and everything in between. We can develop blog posts, articles, power ratings, and get links from the most important pages of your industry.

For us, link building is an art. It takes vision and time to plan a perfect strategy to show the best results. Obtaining a link, for many, can take a lot of time and energy. Unfortunately, many unsuccessful efforts, but our team takes time to obtain these valuable links but over time we have developed a process to do link building with maximum efficiency by the years of experience in the Industry, So our customers can benefit from our contacts. We get our clients more links with higher quality per dollar on their website to give more authority than they might otherwise archive with their budgets.

Let us serve you and your website so ask for the perfect customized link building package that best suits you to achieve your goals.

What makes different?

The answer is simple, and it is our attitude to serve you best; when we started our link building services, we started with the strongest set of principles that we follow to this date. As a link building company that has built millions of links for our hundreds of clients over the years, we understood when and where a link should be posted. With vast experience in the industry, we know what search engines like and how that’s why we love to call ourselves SEO Experts. We know how the link-building services work and we also know how it should be done to yield maximum results. We can confidently say that maximum companies do not use a tested link building service for their client’s site due to the harmful side effects.

From perfectly analyze your site to proper keyword research and on-page optimization to appropriate percentage of keyword density and lastly to our link building service, we have refined and redefine our link building strategy several times to serve you and your site with the best quality. When other link-building companies compromise with quality just to sell high quantity links, we just make better strategies to build maximum quality links to build your site’s authority.

Choosing an easy way just to earn some dollars is not in our ethics. We believe in building a million-dollar relation with our clients. This is the only reason blurbpoint gets maximum business by the references that our clients do for us as we have a 98% client satisfaction rate for our link building services bigger than any marketing campaign for us.

Our Promise for our Link Building Services:

Blurbpoint believes in helping anyone no matters you are our client or not. We had help thousands of people regarding any problem they have during their website promotion. We are not the company that believes that suggestions or tips should sell we believe to educate people about SEO to make the industry better and better. So if you are also one among the millions who are confused or need help feel free and ask us we don’t charge for it because building relationships is a much bigger goal than earning dollars for us.

Our link-building services are designed to get the best return on your investment. Working across geographical boundaries, the Internet and its associated online business can only thrive in better search engine rankings.

We send weekly reports for our all services by which you can check how, when and where links have been posted for the website.

Our commitment to link-building business excellence and customer service means that we see results almost immediately and benefit from the purpose and use link popularity of our company’s support and services, which are specially designed to improve your further development in online business. We are 100% committed to your success.

We believe in relationship building that’s why we maintain a close relationship with our clients we use it to release useful literature’s and newsletters contain useful techniques and tips which you can use to optimize your site. Subscribe for a free newsletter and get updated on our strategies and offers.

Our goal is to make your experience of SEO is just best. We always work harder to set the leadership and quality of service standards to provide you the maximum return of investment promptly.

Our professional skills and services are dedicated to making your goals into reality and to accomplish them successfully is just the only achievement for us.

What kind of results can you expect?

With Blurbpoint, you can achieve anything you aim for. We have worked in the words of the easiest to the unimaginable. We know what it takes to pump a site to the top of the most competitive keywords in the industry, and we know how to establish lightly for smaller objects.

Our link-building packages have been developed and designed with all users in mind, and if they are not exactly what you need, you can always contact us for something Personalized. We thrive on ensuring that each campaign is as personalized as necessary for your particular business site and the situation.

Contact us, and one of our team members will be more than happy to discuss your goals, where you are, and what we have to do to reach the top. No restrictions, however, without any direct attached. Simple and just what we like, we do not want to waste time beating around the bush, as some other link building companies would.

Blurbpoint’s Internet Marketing strategy for 2013 – latest high quality & effective services.


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