Waiting for EMD update for Google India? - Blurbpoint
Sanket patel

Posted by Sanket patel

December 10, 2012

Google 6 min read

Waiting for EMD update for Google India?

Recently, There has been lots of buzz on EMD update in many seo communities. Google EMD update directly affected the business of domain selling. Company like verisign has blamed Google for slowing down new registration of domain and renewal of existing domain.

Last week, I have written post on emd update and blogspot. Today I am going write about the same but the topic is little different this time. We all know after panda and penguin update Google has launched EMD so that low quality exact match domain don’t get priority in SERP. Till now this update is doing great in USA, UK, Australia, Canada etc country. I know this because we also own some exact match domain names. They are ranking well before EMD update but they are nowhere in top 100 after EMD update.

There are lots keywords on which Google shows exact or partial match domains in top SERP. In above image I have searched sarkari naukari (government job) which is very competitive terms in India. It has 1,500,000 broad local search. The reason behind it Google don’t have that much quality results for Google India so it has to show those types of sites. I have also checked backlink profile of most of sites, most of the sites ranking in top has site wide footer links. In my opinion if Google penalize these sites then Google don’t have sufficient quality sites to show in SERP. I waiting for your comment on it because my readers opinion matters for me.



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