Video SEO Strategies pick up the spot for website promotion

Posted by Sanket Patel

March 08, 2012

SEO 11 min read

Different types of SEO strategies are introducing in the market for promoting business. At present, video content is one of the best strategies in which through online videos, website owners are promoting their business. It is totally wasting of money, if audience are not attracting through your video. One can easily boost their ranking for competitive keywords with video content into the Search Engine Ranking.

Various companies are active on social marketing front and have best videos online. So, if you also want to manage your business through online videos then here, you will find some suggestions. For enhancing ranking, it is best for you to allow comments on your YouTube videos. Include captions and keywords on your videos.

Avoid Hosting of Your Videos on YouTube:

As we all know that YouTube is one of the best video-sharing website that is made by three former PayPal employees. In such website, one can upload, view and share videos. It is considered as 2nd biggest search engine that host videos. If you are targeting videos and it seen in search result then it is advisable to avoid hosting on YouTube and target that video on your own website.

One can host the video on your own site, if he wants to gather more traffic to their website. Aside to YouTube, many video hosting service providers like Wistia, that offers you embed with a video XML sitemap, attributing ownership of the video to your site.

Video XML Sitemaps:

Those who want video on your site instead of YouTube, for them, it is best for make a video XML sitemap and submit it in Google Webmaster Tools. With this, you can easily discover content, but it doesn’t give any impact your rankings. You can go for service like Wistia that will helpful for creating a video XML sitemap.

One can also make their own video by providing five basic requirements like Title, Description, URL of the play page – the page you want to show up in search results, URL for the thumbnail you want associated with the video and URL for the raw file location or the URL for the player location.

Keyword Research:

One can overlook for video content, if he/she is stated the value of keyword research. One can also use keyword research tool for getting better ideas. After determining your keywords, you can use keyword in Video Title, File Name, Video description, Closed caption/transcript file, Comments, Surrounding text (if the video is hosted on your site), etc.

Good Headline:

To catch attention of viewer, it is advisable to make attractive headline instead of rephrasing what is already written.

Exported in HD:

If you are exported in HD then it gives you best performance. Video in HD doesn’t give special impact than video in SD. So, it is better to make video of scale from 1920 x 1080 down to the actual player size.

Aside to above points, you can also give special attention to points like Transcribe Your Videos, Manipulate the Embed Code, etc. to catch traffic through Video SEO Strategies.

See more useful post:

Link Building insights for website promotion
5 Clear Facts You Should Know For A Successful SEO in 2012


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