Using Social Media for Branding and Site Authority - Blurbpoint

Posted by Anant Patel

December 12, 2011

Using Social Media for Branding and Site Authority

The days when site authority was only recognized by the site’s age has passed away. The internet is getting more and more competitive results now days we have many innovative channels which gives us better opportunity to interact with our audience so the branding for site becomes more easy and smart but it still needs lot of dedication, hard work and strategy. Today I will share some information on how to create a brand by building a site Authority by using Social Media.

A major search engines are determining that website authority is nothing than a quality work. For authority site, most of the search engine are consideration a number of quality inbound links, the age of the domain, a time visitor spend on site, and so many other factors are responsible for it. We all know that SEOMoz is a great authority site and done a best job of analyzing, testing and figuring out that what authority factors should exists on site – and best sites are present in surrounding of site authority.

Most important part to generate a branding is just a concentration on it and do a powerful work to improve social metrics. You can able to do so many things that help you to create your website as a brand by using a social media. Some tips are presents here which help you to brand yourself.

Be Real

To became an authority site, in communities you can never be fake for anything. Be Real! Be Creative! Be passionate!

Think how you can be an expertise and think about members in your industry and think about company too. For authority site, it also requires regular staff which keeps update the website from an industry related topics and regularly beating topics into the vein of the Industry. Always use that information which you search that it is best content to add on your website and shares on social media.

Be listeners

Looking so simple to get to thinking about your targeted readers but it’s not an easy task. Perform a social listening research, check out reader’s surveys and keep carrying out an additional research also. Follow this information and it will help to create your post through social media to get maximum results.

Use those information also which you find on “niche” social sites, forums and blog. Niche social networks are very helpful to create a best interaction. And search for those site which provide you, your targeted audience and help you to engage with them properly.

Share and share alike

Use an idea of share and share alike. Today, a growing trend believes that all information  should be free, easily available, easy to understand, and that content contain that ideas which encourage a reader to share it or use it however they want.

How does this apply to you? No need to keep all trading details to yourself. Through social channels, you can start developing content and can also share your ideas with others which contain industries insider knowledge, participate in questioning and answering of industries, provides research data and anything that brings in front to you and your products as professionals.

Participation is key

Just having some likes and few visits from Facebook and Twitter doesn’t mean that you are all set to call yourself as a expert and owner of a brand. See generating a branding for your website is a never ending process the more you interact with your audience the maximum you get famous. I strongly recommend you to participate into Social networks and by the word social networks I don’t only mean having account in Facebook, Twitter, Google+ you should participate in your niche forums or blogs this will help you to interact more peoples belonging to your industry as your participation increases your reputation and your awareness also increases you can make friends from those communities and can ask them to become your friend on Facebook or Google+ this will update them with your current activities and also help your website as a brand.

Spread Your Network

Try to build a large network with other who are belonging from your industry and try to build your site as authority site. Go and make an interaction with peoples through help of social media by sharing their contents, retweeting on theirs status messages, adding them in twitter lists, engaging on their Facebook pages, add them in to your Google+, write some comment on their posts, bookmark few of theirs blog post.

After some time you will see that all this things are happening with your blog content and messages.  Behind all this things an old thought will be worked “do unto others”.


Doing a 40 tweets in a day and update 10 Facebook status in a week is appear as a good work but quality is more important and preferable instead of quantity. Put more concentration and stay active for all time to do hard works for your brand and think about how you post, tweet, write or comment.

Offer your help

Always observe that area where your brand is offering help to people for asking their questions or searching more information. Maintain an index for long trail search and give an option of frequently asked question in your industry and use Google Alerts, Twitter Search, and

For FAQ provide an email address and sent e-mail to your help team and that responses of there e-mail. You can also see that many users are asking questions or want help by using a social media. So, always stay there to help them by giving an answer of there questions. By this you will see that you become a real expert and your site authority will grow up as a brand.



To build your website as authority you want total well-round approach and to have best experience you have to use social networking which is also important for it. The above given tips help you to know a path and follow it to build and become an authority online.

All required factors to build authority are discussed above. All effort together creates a working model and tells that how you can get success for developing your brand’s own authority.


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