Use Facebook and Twitter for enhancing your PPC Ads

Posted by Sanket Patel

April 16, 2012

PPC 9 min read

Facebook and Twitter are the most popular social networking websites that allow you to chat with friends and are also helpful for writing your PPC ads!! Nowadays, social networking sites have become hot venues for those, who want to write ads for PPC. Looking at such requirement, below some points are given that helps you in making a very convincing ad copy:

Technique #1- Conduct Market Research by using Social Sites
Twitter and Facebook are the best modes that help to structure PPC ads. With this mode, one can identify the questions that arise in people’s minds related to product or niche and sort out them in your paid advertisements. One can make such advertisement relevant as possible so it can target customers’ interests.

For example, if you are interested to sell LCD TV. Now, you don’t have any idea how to write a PPC ad on it, whether you target the cost or feature of it. As people are very concerned about price, so it is best to make a target on price.

Technique #2 – Structure Your PPC Ads through Trending Topics
It is best for you to find out trending topics in place of lots of questions that give you lots of advantages through market research. Some of the topics like pop culture or celebrity topics have a great impact on sales rather than selling legitimate products.

Technique #3 – Go Through Existing Social Networking Campaigns
Not only Facebook and Twitter are rich in market research, but also it is helpful for tracking how well past advertisements have performed. It is fact that if you are looking same Facebook Ads and Twitter Sponsored Tweets repeating then we you should imagine that it performs well. If you want to enhance your PPC ads, then it is best to create data by tracking which ads and sponsored tweets emerge to be repeating.

Technique #4 – Use Facebook and Twitter as a Testing Ground
As we all know that PPC advertising is expensive as one can have to uncover the ad copy combinations that will convert best for your campaigns. If you are testing your PPC ads with different variants with an intention to know which ad is most effective then it will take your time and money as well for determining this.

Now, you must be thinking that which ad variations your followers are most probable to react to for free…? Mostly of professionals are using


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