Posted by Sanket Patel
May 07, 2012
In the month of March in Google Analytics, Google has publicized the release of new social reports. The new social reports include a Social Sources report, Overview Report, a Conversion Report and a Social Plusgins Report. Now, the company again has announced some additional expansion of social reports.
Google’s showing backlink URLs and post titles within the social reports. More than 100000 websites are using this as Google Analytics continues to grow in importance for web publishers. To its Google Analytics, after completing an important upgrade the search engine giant is adding to the product with the opening of social media reports. One of the most popular website tracking tools has rolled out a series of upgrades which provide valuable website-tracking tools for web professionals.
Ilya Grigorik says with Google’s Analytics team “The concept of trackbacks, a protocol by which different sites could notify each other of referencing links, first emerged back in 2002”. “Since then, the blogosphere has grown in leaps and bounds, but the requirement for each site to explicitly implement this protocol has always stood in the way of adoption. If only you could crawl the web and build an accurate link graphs. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.”
Grigori says ““These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content”. “Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.”
Definitely, the social reports are welcome to Google Analytics users and any data Google can add to the mix is a good thing. From Poynter, there was actually an interesting report this week the impact of the “not provided” data on news sites. Recently, Poynter has also revealed that 29% of its own searches in April were not provided.
As a result of Google’s encrypted-by-default search experience for signed in users, the not provided data comes. The new data that Google is offering may help you to ease the pain.
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