Posted by Maulik Patel
June 07, 2017
You don’t have to be technically adept in order to master SEO techniques. A simple tool of Google can help you get useful insights about your site’s performance in a jiff.
Usually, SEO functions to increase the traffic of your site and also to optimize the site predominantly in the search engine. However, there are a few things you must comprehend and grasp if you wish to use your SEO tactics effectively for your website.
Conveniently, a simple Google Search Console can help you in estimating the performance of your website as perceived by the search engines. It is designed to help site owners leverage their SEO methods efficaciously for their site. Besides, it offers precise data and access to configuration control of the website. This free service of Google helps you to track malware and other problems, keeps a check on the incoming and internal linking, determines the compatibility of the keyword and related queries, gives you insights about crawling and indexing activity of the site.
Thereby, what was considered a protracted and tedious task earlier has now been simplified by an uncomplicated Google tool.
Let’s explore the features of Google Search Console which you can use for a quick SEO win.
For a web page to be indexed it is necessary that the site is sufficiently crawled. A poorly crawled web page have rare chances to be listed in the search results. Besides, it will be incompetently ranked. Internal crawl errors usually transpire because of two underlying issues which are mainly related to site errors and url errors.
Site errors: It usually occurs when your site is down or improperly configured. However, site errors can also appear when your site is overloaded. Therefore, timely assessing the site errors is necessary for a better performance of your site.
URL errors: URL errors on important pages can adversely affect user experience as well as impact Google crawling to your site. Moreover, if URL errors go unchecked, your webpage could miss out on important links from other domains. Keep a check on URL errors if you want your site to be positively crawled.
Data highlighting is an extremely beneficial tool for sites that mostly deals with statistics, pointers and analytic. Through a data highlighter, you can apprise Google about your data pattern. A site owner can easily markup their data in a structured format, for instance — in the form of snippets and summary — with the help of this tool.
It’s through the data highlighter feature you can bring certain content of your site into the spotlight.
Internal linking plays a major role in search engine ranking. It is through internal linking you can estimate the number of back-links on the pages of your site. The more the number of links pointing to a page, the more relevant it will be for search engines.
Keep updating your internal links so that it signals Google about its prominence.
Search Analytic Report is one of the most useful features of Google Search Consoles as it displays the frequency of your site appears on the Google search result.
There is also an option to filter and group data by categories, accessing which can improve your site’s performance. Through a search analytic report, you can assess the changes in traffic, and what queries shows your site. Moreover, you can also learn whether the queries were accessed through mobiles or computers.
Since mobile queries are slightly different from desktops; you can re-position and manipulate your data and site accordingly.
Disavow tools can help you to ignore certain links pointing to your web page. Through this tool you can ask Google to disavow artificial, spammy and irrelevant back-links chained to your site, thereby averting unnatural link penalties.
However, it is recommended that you use this tool cautiously as incorrect usage of this particular tool could affect the performance of your site.
HTML improvements feature gives you an insight into the critical problems existing in your site, including duplication in title and description as well as other issues which should be fixed.
Although the issues detected are not something that would affect your site’s indexing and crawling, it has enough potential to disrupt users experience and traffic.
HTML Improvements usually reports on title, meta description, and non-indexable content problems.
There is no denying the fact that people these days are more likely to visit a mobile-friendly site from their mobile phones than browse through their desktops. Therefore, the Mobile Usability feature is something you can vouch for if you wish to track global mobile-induced traffic.
Besides determining traffic, this feature also reports about the usability problems faced by the visitor that occurs on the pages of your site.