Targeting Mobile Users in Google Adwords

Posted by Sanket Patel

May 15, 2012

Google 6 min read

As it saw a constant increase in mobile traffic for years, it’s becoming increasingly important to make sure that your business marketing campaign is targeting mobile users very effectively. In the past few years, the Google team has started implementing lots of features to the Adwords platform in order to create mobile targeting campaigns easy as much as possible.

Here are some tips and tricks that help you to understand how effectively target mobile users using AdWords:

  • Generate mobile particular campaigns: Within the same campaign, Google AdWords has targeted mobile traffic with your search traffic by evasion. By viewing this, there are lots of people who will have one campaign to capture traffic from various networks. You can also make some separate campaigns for mobile traffic in order to ensure that you are creating mobile-targeted adverts and keywords. It also enables you to send users to a mobile-friendly landing page if you have one.
  • Mobile-friendly Landing Pages: It is extremely important for you to get a landing page or website which is quite easy to use if you are damn serious about getting the most out of your mobile traffic. Mainly, it comprises removing flash items, making sure navigation menus that are larger to click without any zooming by which users do not have to give their huge time on trying to navigating with their website through their phone.
  • Make Sure to Click to call the function: Within AdWords, the ‘Click to Call’ is a feature that enables an advertiser to make adverts that when clicked. Directs users straight to a phone call between themselves and the advertiser.

Through this given information, you can get a complete idea and it helps you to get succeed in your mobile marketing efforts.


Let's Talk