Latest Update Targeting Webspam in Search Results by Google - Blurbpoint

Posted by Sanket Patel

April 25, 2012

Google 13 min read

Google is going to release a new search algorithm which will be better to catch people who spam its search results and also foind such things which are illegal to Google’s publisher’s guidelines. This latest news is announced by Google and Google also said that it will affect approximately 3% of search queries. From the company’s posts on the Inside Search and Google Webmaster Central blogs:

Targeted at webspam, Google is going to launch an essential algorithm change in some days. The changes which are going to be conduct will diminish the rankings of websites which are infringing Google’s quality guidelines. In order to decrease webspam and promote high quality content, this algorithm will symbolizes another step in our efforts.

Web Spam Fighting:

Many of you will think that what is Webspam as Google calls it search spam. Pages which are working hard to get the better rankings through things like:

  • Purposeful duplicate content
  • Link schemes
  • Keyword stuffing
  • Cloaking, “sneaky” redirects or “doorway” pages

You can also get more explanation about these types of common spam that is explained by Google search engine spam penalties page.

Is Google has Already fight Spam? Yes, but…

The tactics of web spam that you have read above are not new. From these tactics some tactics are more than 10 years old and date back to before Google even operated as a search engine. Then, Why Google is now going after such tactics? It is not like that the blog post gives some newcomers that impression. For ages, Google has warned about and fought against some tactics. Instead of that, the real happening is that Google is rolling out better ways which it hopes to notice such mistreatments.

Rather than warning against such spam tactics, it is very easy and simple to search cases where they still work. Many people think that is quite enough to make some long-time “white hat” SEOs feel stupidity that arguing that people should avoid spamming Google when it seems to pay-off.

Matt Cutts, a head of Google’s webspam team, said “We’ve heard a lot of solid feedback from SEOs who are trying to do the right thing and who don’t want to see webspam techniques rewarded, and we feel the same way”.

Google enhanced its spam filters? How? No surprise here, Google’s not saying.

Target Spam not “Over-Optimization”

Is this over-optimization penalty which Cutts warned was coming last month? Well, yes and no it was only update for that he was talking about but Cutts is descriptive that now somewhat infamous over-optimization statement.

Matt cuts told “I think ‘over-optimization’ wasn’t the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and we tried to make that fact more clear in the blog post”.

Well, if you are seeking to get an attractive name for this update then Google has sometimes given other ones such as Panda Update. The company also told Google is calling it the “webspam” algorithm update.

SEO Constantly to be motivated:  In reality, today’s post makes a point of scene of contrasting “white hat SEO” against black hat webspam” and motivating people to continue with SEO best practices:

Google advices to webmasters to mainly focus on creating high quality websites which creates a good user experience and employ white hat SEO tactics instead of engaging in aggressive webspam techniques…

There are some websites that affected by changes probable easily familiar as spamming without deep analysis or expertise. Google only want people who are doing white hat search engine optimization to b free to focus on creating amazing, compelling web sites.

So, I hope this blog will help you out to do white hat search optimization!


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