Posted by Sanket Patel
March 26, 2012
Google’s head of Search Spam, Matt Cutts has been announced that currently, Google is working on a new search algorithm with an intention to devalue the overly optimized sites that results into lack of content. It is also considered as a biggest effort to reward websites that distribute quality content to their visitors.
This type of announcement is made by Matt at SXSW at the time of session named, “Dear Google & Bing: Help Me Rank Better!” it is one of the biggest news for content marketing and SEO. Here, you will find some of the speculations of over-optimization that are discussed in this event:
Keyword Stuffing is one type of process, in which same word is used in one sentence over and over. By reading such lines, one can think that content is for the readers not for the search engine.
Poorly written copy is another speculation:
Google search implements the optimization penalty in month or in a few weeks, said by Matt Cutts.
It is one type of method, which is used to spin the article by using software. An article is generated by the software through modifying old one with synonyms.
Three different types of items are also discussed, which is translated below:
“We are trying to make GoogleBot smarter, make our relevance better…”
In above quote, they want to tell that they are finding off topic in their content link buys. For Example- If you are posting home insurance policy and linking out homes in Dallas as in your article you are writing about different types of homes in Dallas and for that, you have o secure your place with home insurance policy. We know this type of links may work but for some moments.
This type of spammy links is created by any person. If you are spending $5k and adopt topic links in off topic posts, then you can easily sink a competitor.
“…looking for those who abuse it, like too many keywords on a page…”
Many websites have a nice homepage along with footer and 8 paragraphs of keywords stuffed content. It is not compulsory to have footer with more content.
This can be considered as a great accumulation to an over optimization penalty. In such matter, the issue is with long disclosure at the end of every page.
“…or exchange way too many links or go well beyond what you normally expect.”
We all have idea that natural amount of reciprocal links for sites are available. Users have to link out to and they will receive back. Those users who are selling complementary products & links to the BBB they will get link back to their site. Threshold for reciprocals are there and they are dialing it down. When percentage of total links is 25% or 15% or 5%, then reciprocal link radar at Google might detonate.
According to large client, link out could be an issue in case, you’re an email marketing service or offer wp themes. It is for sure that above two examples is better one as they come first in mind.
This type of over optimization penalty could never occur. Other plans have been rolled by Google after deciding that they weren’t a well.
According to above total speculation, surprised has come as one of the points are included into the potential upcoming over optimization penalty.
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