Posted by Sanket Patel
May 23, 2012
It is fact that every customer including you’re get more information about your product or service through online news sites, social media referrals, search engines, and targeted content. When your customers are seeking of your business solution and if they are not able to find proper solution then your business may suffer from loss. Though, they are finding any information related to their products any other way, then also you will lose customers as it will not able to engaged them with your brand. So, it is advisable for you to publish appropriate content, stories related you so they find, like and trust you.
Arnie Kuenn simplifies in his book, Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing.
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
In this book, one can get information about successful digital publishing and consistent content quality. Aside to that, author also explains that if one can do it in right way then you will easily produce content that attracts links, meets the real needs of your customers, compels people to share it on social media, etc.
Here, you will find some key concepts that will helpful for your business:
(1) Use Keyword Research for Targeting Your Traffic
For content marketing strategy, Keywords plays an essential role in the content. Keywords are considered as basic means of communication between searcher and search engine that is symbolized by interest and searcher’s voice. Below one can find information regarding how to suggest relevant keywords and phrases for your business:
It is advisable for you to think like searcher about keywords and phrases and implement it into your business.
(2) Maintain Successful Content
For great success, it is must for you to maintain your content constantly. If you are ignoring your content then you will lose your business. Your brand and expertise is represented by your content that is helpful for meeting your customer’s requirement. It is must for you to update your content timely, relevantly, and accurately, whether online or offline.
Some common content issues are given below that move in while maintenance is neglected:
One can have to do a content audit in order to monitor existing content assets that include simple Excel spreadsheet in order to take inventory.
At the end, it is best to keep content that
(3) For optimizing Content, Use Link Properly
The most essential part of search engine optimization is the way you are managing your links. One of the important things is to make clear where a link will take your visitors. As compare to ambiguous or generic words like “click here” as anchor text, it is best to use clear and definitive words.
Best Tips regarding Link:
(4) Promote Content By using Social Media in Best Manner
Social media plays an important role for interacting with potential customers. It is best to use a sense of familiarity and comfort to your brand image and put it into social media website. There are many companies that are setting up their websites and increase their fan-followings. These companies are updating their information daily basis and also give latest news and information about their offered products and services.