How to boost an Online Reputation Management Strategy? : Part-3 - Blurbpoint
Sanket Patel

Posted by Sanket Patel

July 10, 2012

Internet Marketing 8 min read

How to boost an Online Reputation Management Strategy? : Part-3

In previous post, we have discussed about, two factors, i.e. Tracking & monitoring and Evaluate and interpret. In this article, another important factor engage and act will be discussed. As engage and act is last and important factor, so it is must to consider it as important. I am sure; you have made a list of categories that you have to address. Now, you have an idea about the issues that you want to focus on. So, it is best, if you are put it into action. You can also take help of editorial calendar from which you can make a plan about how and at what time you will act.

With this help of proper timing, you can easily make action into reaction. You have to make two steps for each of categories in which you need to plan an action that will take to address them. Once, you have decided to execute the plan, after that it is must for you to assign that plan to your team members. You have to consider two strategies, i.e. reactive and proactive. Reactive means you have set up an account and visitors have to make reply to conversation in positive or negative ways. While this case occurs, a policy should be placed that includes information related what should and should not be said as team members respond to feedback and comments.

Apart from this, you can also recognize that at what point this issue becomes serious that it should be raised to an advanced level for the accurate reply. As you have an idea that matters can be raised overnight so it is must to be prepared for taking appropriate decision at proper time. Acting proactively is one of the important factors of any reputation strategy in which you have to plan positive messages, articles, press releases, etc. that gives assurance about you have a constant flow of content, which you have planned in advance from your editorial calendar. It is cycled process so while you are completed your progress, you have to start over again and take a note that your efforts have made an impact.

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