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Posted by Vishal Parmar
March 31, 2022
In our recent client success story, we will show you how our comprehensive SEO strategies helped one of our clients acquire 45.82% growth in their revenue and gain 103.61% organic traffic.
This eCommerce store sells a variety of premium quality lingerie and aims to normalize the taboo of ladies’ undergarments in Asian society. The online store is a one-stop solution for the best lingerie brands with a comfortable fit, affordable prices, and exceptional fabric quality. Customers can shop their favorite lingerie brands online in the comfort of home. This eCommerce store provides an extensive range of categories like lingerie, sleepwear, maternity, and accessories with new, trendy collections and designs every second week.
Having a highly competitive niche, it was challenging for us to drive traffic to the client’s website and increase their overall organic sales. However, with our results-driven approaches and SEO strategies, we helped this client gain a whopping 45.82% increase in their organic revenue and improved the overall website ranking. We focused on performing a complete website audit and implemented various SEO techniques to drive maximum traffic and fulfill their business objectives.
The client’s website had low or limited relevant traffic. The restricted traffic growth had stagnated the client business performance and brought limited revenue. With scarce relevant traffic, our main challenge was to generate revenue and drive positive sales.
Regardless of the product or service, the search engine’s algorithm will always prioritize quality, original content. However, the client’s website content of most web pages was duplicated and repetitive, which explained why the website had limited reach.
Error 404s are a common occurrence on any website. However, it is imperative to solve this technical error as it may harm your SEO rankings. There were lots of error 404 web pages on the client’s website, which affected their overall SERP ranking.
The meta details mentioned on the client’s SERP were duplicated and unauthenticated.
Most hyperlinks in the client’s website were connected to either an empty page or a non-existent external web page.
Most products displayed on the client’s website were underperforming, which conclusively impacted their overall sales.
Due to repetitive and duplicated website content, all the web pages on the website received a limited volume, thus affecting the overall user experience and SERP ranking.
Mentioning accurate and adequate product descriptions allows search engine users to gain a better understanding of the product. In the client’s case, some of their web pages had missing product descriptions, which significantly impacted the user experience.
Upon purchase of a product, the website should direct the customer to a thank you page. However, on the client’s website, there was a clear lack of this effective and unique feature.
The client’s website had outdated delivery and return policies on product pages, which created several complications.
None of the web pages on the client’s website were mapped with relevant keywords, which restricted traffic growth, SERP ranking, and website visibility.
After countless hours of hard work and unmatchable efforts, we achieved the desired results. Our plan of action wasn’t short and sweet. It was rather long and well-thought. Let us start with a step-by-step breakdown of how we got the ball rolling!
After analyzing competitors’ backlinks, age of business, business niche, and client requirements, we created a results-driven plan of action for this client.
Step 1:
We decided to perform an overall website audit to understand the website’s credibility on Google. We also did the required backlink audit to identify all broken, toxic, and low DA links on all their web pages.
We also performed competitor analysis to understand all the strengths and weaknesses and identify areas where our client needed amendments.
Instead of relying on a single keyword vertical, we decided to consider SEO keyword suggestions to find the client’s niche-oriented keyword ideas and rank higher on SERP.
We did thorough keyword research and found relevant keywords that yielded good traction for the client’s business niche. We optimized the targeted web pages to the targeted web pages on the client’s website. Out of 163 keywords, 11 were ranked in the top 3 positions, 28 were between the top 4 to 10, and the rest were under 100.
We also worked on fixing all technical SEO issues on the website, including identifying 404 errors, low word count pages, redirections, Missing or duplicate meta, external and internal broken links, Non-index pages, orphaned pages, Links without anchor text, and more.
We fixed all metadata issues impacting the search engine process and display results in the SERP.
To gain better insights into performance and monitor server errors on the website, we set up Google Analytics and Google Search Console.
Step 2:
We continued to optimize the top-performing web pages of the client’s website to drive maximum traffic and boost ranking.
We identified the scope of adding new pages and created additional web page requirements.
We implemented and optimized the client’s GBP to rank higher on Google Maps and SERP.
We suggested a few blog topics that could allow higher website ranking and boost maximum traffic. By adding actionable content on the pages, posting regular and festival banners, and creating easy buying funnels for visitors, we helped this client acquire 61.78% organic traffic on total events and 55.27% on unique events.
We also worked on identifying the website’s existing blogs and optimizing them with relevant keywords, H1, topics, required word count, and other missing aspects.
The size calculator allowed customers to determine the right size of lingerie wear before making the purchase decision. We optimized the web page to ensure accurate results.
Step 3:
We ensure overall page speed optimization to increase user experience.
Next, we considered the competitor’s backlink analysis to rank higher in search engines and drive more traffic to the website.
We connected the client’s website with more niche-focused authority backlinks to earn higher search rankings.
All the products, major deals, discounts, and more were displayed on GBP to build more chances of local 3-pack and building local ranking.
We also suggested and implemented conversion rate optimization (CRO) to gain maximum conversions.
Results? Within four months, we helped clients complete 37.29% of their organic goal 1 and 59.69% organic goal 2 in the next four months.
