How Many Blog Posts Per Month and Per Week?

Posted by Vishal Parmar

October 06, 2023

SEO 24 min read

The ideal number of blog posts per month or per week can vary depending on several factors, including your goals, resources, and audience preferences. There is no one-size-fits-all answer, but here are some general guidelines to consider:

How Many Blog Posts Per Month?

  • Casual Bloggers: If you’re a casual blogger or just starting out, posting 2-4 times a month might be a good starting point. This allows you to maintain consistency without overwhelming yourself.
  • Frequent Bloggers: Bloggers aiming for more visibility and engagement often post 3-5 times a week, which translates to approximately 12-20 posts per month. This frequency can help keep your audience engaged and attract more traffic.

How Many Blog Posts Per Week?

  • Once a Week: If you have a busy schedule or are managing a blog alongside other commitments, posting once a week (4-5 times a month) is a reasonable goal. It gives you time to research, write, and edit your posts thoroughly.
  • Twice a Week: Posting twice a week (8 times a month) can be a good balance for many bloggers. It provides a steady stream of content without being too overwhelming.
  • Multiple Times a Week: Some professional bloggers and content marketers post 3-5 times a week (or even daily). This high frequency can help you rapidly build up your content catalog and attract a larger audience. However, it requires a significant time commitment and a well-organized content creation process.

Blogging Made Smarter: Your Frequency, Your Way

The power of blogging in the digital world is definitely evident and overstated. As of May 2023, the internet has over 600 million blogs spread across various platforms. WordPress clocks in at 38 million sites, Tumblr boasts a whopping 576 million blog accounts, Blogger at 528,000 blogs, Wix draws in 200 million users, and Squarespace takes care of 2.9 million websites. 

But why does the frequency of blogging matter so much in this vast digital landscape? 

It’s all about maintaining visibility in the online world. This blog will explore how often one should post and its direct impact on SEO.

Blogging frequency and SEO:

The relationship between blog post frequency and SEO impact is important. Google always promotes fresh and relevant content. If someone uploads high-quality blog posts, it sends a signal to these search engines. It notifies them that their website is active and updated. This leads to improved SEO rankings. Stuffing a site with low-quality content to maintain a high posting frequency can harm SEO efforts. It’s important to find a pace that one can sustain without compromising on quality. The frequency of blog posting can affect SEO. Consistency with valuable content is the name of the game. It’s a strategy that can impact search engine rankings.

Things to Consider:

Different subjects need different posting frequencies. The audience plays a significant role too. Understanding their preferences and how often they engage with content is important. Quality always comes first. Creating valuable, well-crafted content is better than creating frequent but low-quality posts.

The blogger’s goals are important. Whether it’s driving traffic, establishing authority, or boosting sales, the posting frequency should align with these objectives. Staying on the same page with industry trends is also essential. Available resources for content creation influence the posting frequency. One should evaluate the existing content on their blog. Sometimes, improving older posts can be as valuable as creating new ones.

Understanding the average blog post frequency is a mix of the niche, audience, content quality, goals, industry trends, and available resources. This balances fresh content with revisiting and optimizing older posts.

Industry benchmarks

In the expansive world of blogging, industry benchmarks serve as guiding stars for bloggers. Research shows 7 million blog posts every day worldwide. 67% of bloggers publish daily report success. This explains the importance of regular content creation. It’s not about quantity; quality matters too. Successful bloggers invest around 4 hours crafting each post. If one aims for the best results, longer blog articles with over 3000 words tend to perform better. Bloggers take the help of social media, with 97% using it to maximize their results. This influence extends to readers, as 77% engage with blogs. This impacts their purchasing decisions. 61% of online users in the US admit to making purchases after reading a blog.

Data-driven analysis

A data-driven analysis offers a glimpse into the world of blogging. With 500 million active blogs, the volume of content is overwhelming. It’s no wonder that more than 7 million blog posts show up on the web every single day. This highlights the competition for online attention. What’s interesting is that bloggers now spend 65% more time crafting their posts compared to 2014. These posts are also 56% longer on average. This signals a shift towards more in-depth and informative content. 

When it comes to how often bloggers post, it all depends on their target audience and the nature of their blog. For those crafting short articles, posts can be done many times a day. 22% of bloggers in a recent survey revealed they publish 2 to 3 posts each week.

Finding your sweet spot

There’s a clear similarity between increasing the blog frequency and noticing a boost in traffic. To understand the ideal frequency for your blog, it’s important to take a closer look at your target audience and the type of content you’re producing. Do they prefer daily updates, weekly insights, or more occasional, in-depth content? Plan your posting schedule according to their desires. If your blog features short, timely posts, then daily updates might be suitable. If you’re creating comprehensive guides, a weekly schedule could be more appropriate. Determining your blog frequency is a personal journey. It’s about finding the right rhythm that not only suits your content but also keeps your readers engaged and satisfied.

Balancing quality and quantity

Balancing quality and quantity in your content game is important. While the idea of creating loads of content may seem tempting, remember that it’s quality content that sparks engagement. Well-researched, valuable articles connect with your audience, building trust and credibility. Quality content acts like a magnet, drawing in readers, inspiring shares, and boosting your SEO rankings. It’s the sweet spot where your message not only reaches your audience but also strikes a chord with them.

Don’t give in to the temptation of sacrificing quality for quantity. Focus on crafting meaningful, insightful content that keeps your audience coming back for more. This approach produces greater rewards in terms of engagement and long-lasting impact.


Figuring out how many blog posts to publish each month and week can be confusing. Remember, it’s not about quantity but quality. Your content should resonate with your audience. Keeping a regular schedule is important to keep your readers engaged. Also, too many posts can lead to lower-quality content. Too few posts may leave your audience wanting more. Find a balance, starting with one or two top-quality posts per week, and adjust as you learn what works best for your readers. Have questions or need assistance with your blog posting strategy? Feel free to reach out to us and see your post gain a traffic boost. 


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