Posted by Sanket Patel
May 19, 2012
At SMX London, Amit Singhal, VP and Google Fellow said that “Relevancy is King”. As we all know that he also rewrote the actual Google algorithm upon his hire in 2000. He also added that Google looks at a combination of three signals like social, links and user actions and how these signals are supporting to build the organic result set.
At the time of waning to “whiteboard the algorithm for you”, he also gives hints of where Google is going and what they are looking for with the current algorithm. Everything came back to “relevancy”. Google always want to give its user the most pertinent result and Google is also using whatever data sources they can to determine that.
From Sinhal’s talk I found five points very interesting:
In more searches, Google direct answers results: In the audience, a webmaster asked a question “Why to give Google our content if you are just going to offer answers to users without sending them to our websites? Singhal replied that they found an increase in searches by users that get served a Google answer set and therefore send out more traffic to website as users have huge time to excavate deeper with higher queries once their early basic query answer is found.
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