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Posted by Hiren Vaghela

December 06, 2012

SMM Social Media 13 min read

Five effective points for making smart profile on Linkedin

As Linkdin is one of the top social networking sites, it offers bunch of benefits to setup your professional network online in an effective way.

Below are five vital things to look for to judge whether your LinkedIn Profile is providing the maximum impact:

Upload a professoinal picture:

This thing is self explanatory, but people are using surprisingly flowers, sunrise/sunset, animal and many more we can seen in linkedin profiles. Frankly, who puts a snap of their favourite animal on a professional networking platform? I think Linkedin is too used as online and offline as well.

If any networking event occurs then you can’t highlight or recognize with the sunset picture that will never happens. So upload a professional picture to all platforms where you are building your brands, whether it is Twitter, Linkedin, Facebook etc.

Connect with your contacts and your real friends:

It’s fun to see that there are so many people connect with the unknown people through their linkdin profile for build up their network. Connecting to thousand of strangers that wouldn’t help your linkdin profile.

Current scenario is “basically they don’t know them, but still they are in just in their network”. These kinds of people actually don’t provide any real value. So my advice is doing be one of them.

Keep your profile update & spam free:

Let’s take one example for this, John is hanging out with Jenny, and there is funky smell is coming out from somewhere. Jenny ask to john where is that smell coming from, john replys he hasn’t changed his clothes since last 4 days. Does this change interacting of jenny with John? Indeed! John devalued his appearance. Same concept applies in Linkedin. If you neglect your network profile, people will avoid and forget you. Keep updating your profile.

In linkdin and in our life, there are always bad apples. You will find some of the connection and contacts spam your inbox by sending marketing plans and other things. Ask them politely to rethink or stop the activity. They might be new or did the mistake. But if they are doing the same thing to abuse your connection, delete them. They are wasting your time just get rid of them.

Don’t sync Linkdin with facebook & twitter:

Linkdin is a professional network and does not use such like a facebook which seems a personal network. Same way does not integrate your twitter account with your linkedin connection. It means anything you tweet that will automatically posted on your linkdin profie status.

This is not good practise. Twitter you are using for the communicating, for queastion and answer, even making your plans for lunch & dinner etc. People on linkedin do not need this kind feeds on their network.

Invitations & Recommendations:

You can deal with the situation when unknown person send you the request for the connection. I suggest you instead of deleted it, make it archived. When connection is in archived mode, might you get a personal contact or connection after that. Likewise you can keep track of them.

About the recommendations, don’t get fast with this. There is not any minimum or maximum number of recommendations you must required. Every recommendations is not vital. You need only 2 recommendations for complete your linkedin profile. Make sure those are valuable recommendations, like you must know that person or ask to your best clients.

Social media provides great platform to get targeted audience towards your business. Linkedin is one of them and it is up to you how you optimize this in a better way.

 

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