Blurbpoint welcomes world-renowned author and marketer – Larry Kim. He is the founder and CEO of MobileMonkey, the world’s best Facebook Messenger marketing platform. Also, Larry is the founder and former CTO of WordStream, Inc., which is the leading provider of AdWords, Facebook, and keyword tools used by over a million marketers worldwide. He is an incredible content creator and, his articles have been published to almost every prestigious digital marketing blog and publication from the Wall Street Journal, Business Insider, Forbes, and Inc.
Everybody knows that Larry is the brain that brought the revolution to the digital marketing community and we are very excited to have him with us on this interview, which will help our audience to know Larry and his vision even better.
What Major Changes Did You find in Facebook Marketing for 2019?
Larry Kim: Some of the major changes include:
How do you Measure the Success of Your Facebook Campaigns?
Social Media Predictions For 2019
The newsfeed as we know it is dead. Facebook gets in trouble both for removing content from the news feed and for not removing content from the news feed. They don’t want to be responsible for what happens on the news feed so they are burring page content in favor of Groups and private messaging.
What is Your Top SEO Ranking Factor For 2019?
For SEO, I focus on user engagement signals like Click-Through Rates, Bounce Rates, and other brand or user experience signals like brand affinity, etc.
What the First Thing You Do When Your Website Affected by Google Penalty?
I have never had a Google Penalty so I can’t say this is something I know much about. I recommend talking to someone who understands this space like Glenn Gabe!
How to Survive Your Ranking for the Voice Search Revolution?
How Does Content Marketing Dominate 2019?
We focus on time and effort on our “unicorn content”. The content that has proven itself to have high engagement, which is likely to continue to do well if additional resources are spend on promoting or repurposing it.
Top 3 Game-Changing Strategies to Crush Marketing in 2019
Last year I wrote an article on my top Marketing Strategies and tactics. Two of my favorite new tactics are to use use chatbots and Facebook Messenger Marketing.
Does Remarketing Strategy Play Major Role In PPC?
Yes. As PPC ad costs continue to rise, we are today leveraging PPC marketing more for converting existing demand, rather than trying to create new opportunities, which is very expensive.
What Do You Think Does PPC Advertising Impact SEO?
Yes! PPC advertising like display ads or Facebook ads can increase brand awareness which in turn increases click-through-rates (because people click on the things they have heard of before!)
What are the Best Ways to Optimize Google Adwords for Mobile Campaigns?
Best New Extensions & Features For PPC
We are seeing incredible results when using Facebook Click-to-Messenger Ads! If you’re spending any money on Facebook Ads, I highly recommend you try them out.
Ultimate Way to Secure PPC Campaigns from Fake Clicks
A couple of ideas:
Game-Changing PPC Strategy For 2019
You can read them here.
Your Top 3 Rules For Success
I’ve been working on growth marketing for over a decade and along the way, I’ve discovered three key principles that make all the difference: