Posted by Sanket Patel
May 07, 2012
One of the powerful ways to reach local consumers is through Search Advertising. With Search advertising means, one can gather information related to products and services that are offered. According to some research, webmasters improve their results by doing some kind of search in order to promote their business online. It is studied by Google that the combination of search advertising and SEO can result in an incremental lift in search ad clicks.
With this, we can identify that the key to flourishing search advertising campaigns is frequently outside of the campaign itself. Your search performance of the campaign can be considerably contributed by the other areas of your online presence and it is also considered an essential part of receiving more leads.
Landing Page Optimization:
Webmaster must have to make an effective landing page for your search advertising campaign if he wants to drive more conversions. Consumers should instantly see your primary conversion path, i.e. phone number, while they visit your landing page. With the help of the primary conversion path, one can easily know what to do in order to contact you. For Example: “Call Now for a Free Quote.” In short, the landing page should be direct your visitor clearly and also helpful for communicating the advantage of your business.
Make Web Presence through Mobile
It is reported by Nielsen that half of U.S. mobile phone users have Smartphones and more people like to buy it. With this, we can suppose that number of people is finding local business through a mobile device and if you are not making web presence through mobile then you may lose many potential customers. Both things include a mobile component in the user’s search advertising campaign and also develop a mobile-ready website, which is necessary for driving mobile searchers to your business.
It is also better for you to claim your local business on Google Places and also other local listing sites such as Yelp, which are also mobile counterparts that help to boost your mobile presence. It is researched that 30% of all searches will be local by 2015 so it is time for you to think about creating an entire Web presence. One can have to keep in mind while enhancing your Web presence and also make sure that you can make out more from your advertising campaign.
Track, Manage, and Analyze “Quality Score”
A quality score is one type of search engine’s formulaic way through which we can easily decide where, when, and for what cost your search ads run. One of the necessary things for maintaining a high-quality score is to know the constancy between text ads and landing pages as they are helpful in improving placement on the search engine results page and also poorer the bid prices for top-performing keywords.
Supervise Your Online Reputation
Make your website’s position on the first page, so that users can easily find your website as a result business will increase. Some of the basic factors such as consumer visits your site clicks on your ad or buys from you, etc. can decide your website’s online reputation. In search results, one can also find various Blog posts, reviews, and comments about your business; this will give you an idea about your business presence. Aside from that, a positive web presence is also created.
Convert New Leads with Remarketing
It is great to receive traffic to your website with search advertising. On another side, if we are not able to convert it properly then remarketing is one of the successful methods for re-engaging them, while they are leaving your site. Users, who leave your landing page, can able to view ads as they surf the Internet with the help of remarketing technology with targeted display ads. Your search advertising campaign can be extended by recapturing these lost prospects and also helpful for boosting more conversions.