Posted by Sanket Patel
January 31, 2013
At present, brand reputation management has become a very important issue for any growing business. It is only your brand image, because of which people will look at your company. Your good name in the market will be one of the most valuable assets for your company. Many global brand executives think that nearly, 52% of their business depends upon the reputation they have. In fact, around 83% of the consumers say that various online reviews regarding a brand, products and services, influence their perception of companies. Even negative information about your product can change the mind of an internet user about a purchase decision.
People who are concerned about their image may want to consider the use of reputation management services as this helps in: Increasing awareness about a product, creating brand recognition for that product, Familiarizing consumers with the product, and ultimately creating brand loyalty. Therefore, developing a brand image is very necessary as it helps you to achieve your objectives by getting the right customers.
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