If you are a part of the search engine industry or are an organization researching about SEO for your company, you would have definitely come across the term ‘Guest Blogging’. Since Google has unleashed multiple changes in its algorithms, the SEO industry has been left flummoxed. Some strategies that worked well in the past are declining in their effectiveness and new ones are coming up. The one strategy that has instantly caught the fancy of the industry is Guest Blogging.
Guest Blogging is about writing blog posts on relevant industry related topics and posting them on popular blogs. What does it do? It would bring about an escalation in the brand reputation and position it as an opinion leader. Moreover, the search engines tend to love such relevant content. Such blogs have known to considerable augment SEO efforts of companies. The following infographics will take you through the entireprocess of Guest Blogging and ways in which you can make the most of it.