blurbpoint logo
Menu Button
  • Company
    • About US
    • Why Us?
    • Meet Our Team
    • White Label
    • Awards & Recognition
    • As Seen On
  • Portfolio
    • Case Studies
    • Testimonials
    • Video Testimonials
    • Our Clients
  • Marketing Services
    • Local SEO Services
    • Chicago SEO Services
    • National SEO Services
    • ON Page Audit
    • Content Writing
    • Link Audit & Removal Service
    • Panda & Penguin Recovery Service
    • Free Website Audit
    • Social Media Marketing
    • Online Reputation Management
    • Online Branding Management
    • Website Design
    • Responsive Web Design
    • Infographics Design & Promotion
    • Blogger Outreach
    • Blog Creation & Management
    • Lead Generation
    • Email Marketing
    • Pay Per Click Marketing
    • Conversion Rate Optimization
    • Inbound Marketing Service
  • Resources
    • Expert Talk
    • Webinars
    • E-Book
    • Videos
  • Blog
  • Contact
  • Company
    • About US
    • Why Us?
    • Meet Our Team
    • White Label
    • Awards & Recognition
    • As Seen On
  • Portfolio
    • Case Studies
    • Testimonials
    • Video Testimonials
    • Our Clients
  • Marketing Services
    SEO Services
    • Local SEO Services
    • Chicago SEO Services
    • National SEO Services
    • ON Page Audit
    • Content Writing
    • Link Audit & Removal Service
    • Panda & Penguin Recovery Service
    • Free Website Audit
    Social Media
    • Social Media Marketing
    • Online Reputation Management
    • Online Branding Management
    Web Development
    • Website Design
    • Responsive Web Design
    Content Marketing
    • Infographics Design & Promotion
    • Blogger Outreach
    • Blog Creation & Management
    Others Services
    • Lead Generation
    • Email Marketing
    • pay per click marketingPay Per Click Marketing
    • conversion rate optimizationConversion Rate Optimization
    • inbound marketingInbound Marketing Service
  • Resources
    • Expert Talk
    • Webinars
    • E-Book
    • Videos
  • Blog
  • Contact
  • Expert Interviews
  • SEO
  • Content
  • Social Media
  • InBound
  • Google
  • PPC
  • Reputation Management
  • Events
  • Webinars
our team

Google Keyword Planner: A New Hope? Naaahhh!

shashank singh September 03,2013 PPC

Try to go to the Google Keyword Tool and you will be redirected to the support page with the title, “Keyword Planner has replaced Keyword Tool.”

It was in May that Google had announced that it’s traffic estimator and the keyword tool will be combined into one single environment called the Keyword Planner. This came in response to the feedback of a number of users, who had to say that using two tools to get traffic estimates, identify new keywords and ad groups, and choose competitive budgets and bids, was getting a bit time-consuming and making the whole process clumsy.

Google keyword planner

According to AdWords Product Manager, Deepti Bhatnagar, they were constantly striving to simplify the campaign building process and are quite happy to launch the Keyword Planner which merges the utility of the Google Keyword Tool and the Traffic Estimator. She added that the newly launched tool could be used to find new keywords and ad group ideas, to find the budget that is right for you and to get performance estimates.

Looking at the Twitter sentiments, it doesn’t seem that the Keyword Planner has been received with a thumbs up. Here are the drawbacks:

* In contrast to the keyword tool, users are required to login to an AdWords account to access the planner.

* The planner doesn’t have match type data for search volume

* The filtering option of “closely related” search terms has completely vanished

* There is no option for device targeting

* No Global vs. Local monthly searches

The flip side is that it has it’s own positive traits as well:

* The keyword planner allows local SEM and SEO professionals to get more geographic segmentation and the ability to bundle geographic regions.

* Users now will be able to upload keywords upto 10,000 belonging to their own list to get performance data.

* Keyword planner will show search volumes from landing page, ad group or any other category set by the user.

However, there is still a dispute over the difference in search volume data between the two tools, with the elimination of two key sources, match types and device types. This is explained by Google as below:

“In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.”

You would be able to measure conversions from all accounts with just one tag if you have multiple AdWords accounts. Also, in your My Client center, you could use a cross-account search funnel to get a better handle on your clients’ converion path across all the keywords in various accounts. The search funnels report includes the Overview report, the Assisted Conversions report, and the Top Conversions path report.

For organic results Google is just moving far away from keyword dependence for the results returned.

Well, it has happenned and it is official. It’s time to gear up and start adapting to the new tool or move on to other keyword research tools.

twitter sharing button

Leave a Reply Cancel reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe to newsletter

Subscribe to our newsletter to get access to our news and resources. Your email will be safe. Unsubscribe at any time.

Email *

Connect With Us on Social

As Seen On

  • our client
  • our client
  • our client

Achievements

  • our client
  • our client
  • our client

Our Clients

  • our client
  • our client
  • our client

Categories

  • Achievement (1)
  • Bing (6)
  • Content Marketing (45)
  • Conversion Rate Optimization (1)
  • Ecommerce SEO (1)
  • Events (18)
  • Expert Interview (19)
  • Expert Talk (1)
  • Google (79)
  • Google Analytics (4)
  • Inbound Marketing (15)
  • Internet Marketing (50)
  • Link Building (50)
  • Online Job (1)
  • PPC (16)
  • Reputation Management (9)
  • SEO (278)
  • SMM (39)
  • Social Media (64)
  • Voice Search Optimization (1)
  • Webinars (5)
  • yahoo (3)
➤

Home

  • Who We Are
  • Our Clients love
  • White Label
  • Our Team
  • We Featured On
  • Free SEO Quote
  • Get in Touch
  • Working With Third Parties

Our Intelligence

  • Inbound Marketing Service
  • PPC Service
  • Local SEO Services
  • Chicago SEO Services
  • Social Media Marketing
  • Panda & Penguin Recovery
  • Lead Generation Services
  • Responsive Web Design

Resources

  • Expert Talk
  • Webinars
  • E-Books
  • Helpful Videos
  • Free Website Audit

Quick Contact

Email: support@blurbpoint.com
Call Us: 516-665-1600
blurbpoint logo

Copyright © 2008-2021 BlurbPoint.com All Rights Reserved.

  • Privacy Policy
  • Refund Policy
➤