Social Mention, a free social media search and analysis platform, is cumulative user generated content from around the universe into a single stream of information. You can easily explore or opt to get social media alerts and can also choose to receive free daily email alerts of your brand, company as well as marketing campaign.
It also enables people to track and measure what people are saying about them, their company and products. The best thing about it is that it monitors more than 100 social media properties directly comprising Facebook, YouTube, Google, Digg, Twitter, FriendFeed and more.
One can use socialmention.com in order to locate mentions around the board or you can also select to search specifically for keywords identified in video, microblogs, bookmarks, news, events, comments, audio media, Q&A format.
Important Social Mention Tools:
Sentiment: It also point outs if mentions are negative, positive or neutral. You cannot say it a scientific data but you can gives a complete view about how your company or search query is being talked about in social media.
Top Users: Reports are those, who are talking about the subject the most.
Top Hash Tags: To categorize what the tweet is about; hash tags are used in Twitter tweets. This feature report used in popular hash tags that associated with your search query.
Sources: Sources enables people to know where the blog sources are coming from.
Information Delivery Options: Through an RSS feed, email or CSV, you can opt to get information.
So, these are the important social mention tools that I have explained in detail.