The e-commerce market is here to stay and for a long period. Thanks to the comfort and convenience it offers to the consumers, people are loving it. There are many trends and changes coming up in the e-commerce industry too and being an e-commerce business owner, all you need to do is to evolve constantly as per these marketing tactics and trends.
So far, 2018 has been a great year for e-commerce market and there are many speculations about what is working and what is not. There are many hot topics you might find on the internet such as virtual reality, voice assistants, artificial intelligence and many more. Yes, these topics are changing the way e-commerce works, but at the end of the day, you need to ensure that your customers are happy, content and having magnificent time at your website. It is crucial and it will decide your fate.
Here, in this article, we will discuss some of the brand new trends that will shape your e-commerce business and give you a competitive edge over others.
Customer experience is everything
If your customer does not feel good even after buying things from your website, it is a concern and it clearly depicts that you failed somewhere. A superior customer experience (CX) is what drives the market and you need to take decisive measures to ensure that your customers are content with what you offer. Even 84% of American e-commerce businesses are working on it to gain a competitive advantage over others.
It is not just about offering high-quality products and services, it is the more detailed approach. Every conversation between you and your customer should be fruitful and engaging and problem-solver. It covers a much larger spectrum of customers’ expectations such as easy-to-use website interface, competitive prices, quick delivery of products and services, deals and discounts available and many more.
Once you have made your customers happy by fulfilling their expectations, you are there, right there to conquer the battlefield.
It is a time for data-driven personalization
Yes, it is possible and it will make your customers feel special. Nowadays, customers don’t just want generic services, but their expectations of the companies they deal with have increased. They have special needs and they want these special needs to be taken care of.
There are many things that can help you to evaluate and understand customers’ personal preferences and needs such as customer’s search patterns, past purchases, customers’ cart list and items, product ratings, shares, geographical and regional considerations and many more.
Multichannel marketing is worth considering:
Thanks to the immense popularity of e-commerce industry, there are new forms of marketing channels emerged and they too can contribute a lot to your existing marketing strategy. All you need to do is to consider such marketing channels to your strategy and you are done.
There are social media platforms that you can use to market your products and services and there are marketplaces too.
Multichannel marketing can help you to improve your brand awareness, allows you to interact with your customers and improve your revenues to a great extent. Marketplaces such as eBay, Amazon, and Etsy are best options for multichannel marketing. Customers trust them.
Live Chat to help customers
There are many times customers might get confused after landing on your website. Sometimes, when they don’t get solutions for their queries or questions, they might just leave the page.
You need to take care of such issue by offering a live chat box to ensure that you address their concerns and problems.
They will feel obliged unquestionably and feel that you care for them. It will be easy to earn their loyalty.
Social media is not just limited to advertise your offerings. It is much bigger and promising platform to convert your potential customers into buyers. After the introduction of the Buy Button on the social media, it has given a paradigm shift in a way the social media networks are used.
Facebook Shop facilitates businesses to place the buy button on their Facebook home pages. Even Pinterest has launched Buyable Pins in search results.
Such social media introductions help consumers to buy products and services without even leaving their social media pages.
You need to ensure that you are utilizing such social media initiatives to get such advantages.
Promotion deals and discounts
Price is one of the most influencing factors that play a crucial role to form the buying decision. Obviously, customers have more options now and they will find for best deals in the market. With promotional deals and discount offers, you might give the last push to the customers to buy from you.
There are festival offers, holiday sales, clearance sales and many such ways you can give discount deals and offers.
Voice Assistants are there:
In recent times, voice assistants have become one of the most trending topics among digital marketers and the hype is not false. In fact, people are responding good to the voice assistants as they are finding them more comfortable and convenient options to search for. Some of the giant tech companies such as Google, Amazon, Microsoft, and Apple have their own voice assistant devices.
Even Walmart has partnered with Google to develop a voice-based shopping. Voice search is the future and you need to upgrade your strategy to accommodate this new trend.
Users don’t come to the search engines to shop always. They generally want some information about something personal. They search with search terms such as I want to buy, I want to do, I want to know, I want to go and many more. These touch-points are termed as micro-moments and you can satisfy their such personal traits and queries. E-commerce companies evaluate such micro-moments and take relevant actions to motivate you to buy. They are making personalize buying suggestions based on such micro-moments.
These emerging trends are to look after for if you want to dominate the e-commerce market. By accommodating these trends in your strategy, you can get more customer acquisition and retention.