Posted by Sandeep Sharma
February 16, 2018
Table of Contents
Boosting your eCommerce website traffic organically is very vital when you are not taking the help of paid marketing. Entrepreneurs and eCommerce marketers always find new ways to generate more organic traffic on their eCommerce sites to create more brand visibility and in turn, sales. Organic traffic can be boosted instantly if you delicately put in genuine efforts by implementing various static SEO techniques.
You need to remember that organic SEO for an eCommerce site is different than of any other website. There are different unique Ecommerce SEO tactics you need to focus on to enhance your organic ranks on search engines. Here too, some sales efforts might work and some not. You need to run the strategy on a trial and error basis to understand which technique is more appropriate for your business.
Here, in this blog post, we have discussed 12 SEO practices that can help to boost your website’s organic traffic and sales.
Website optimization is the must for organic SEO to ensure that Google can identify your website perfectly. There are many small things that might go unnoticed and play a crucial role in decreasing your organic traffic. You need to give attention to even micro-details when you optimize your website.
Index one version for your website:
Your eCommerce website domain must have a single copy of any given page or it will be considered as a duplicate website. For example, if you have two-page URLs for the same page such as https://honeydewusa.com and https://www.honeydewusa.com it is an issue. Even large eCommerce websites have these issues of website duplication and it is not SEO-friendly.
How will it affect your rank? The multiple domains for a particular page might create ranking equity distribution issues. These multiple pages will compete with each other during the search and it will give a competitive edge to your rivals who have a single domain for a page. It will cost you a lot if your business is solely dependent on organic traffic. Ensure that you index one version of your website.
Switch to HTTPS:
HTTPS is a secure environment and Google encourages to migrate your e-commerce domains to switch to secure HTTPS environments. Also, if your domain with HTTPS will tie algorithmically with your rival’s HTTP page, you will be given priority to rank higher. It has not nothing to do with SEO, but it is a more secure environment and protects your website and your users’ confidential data.
Users are not just browsing eCommerce websites from their computers. Gone are those days when it was happening. The introduction of smartphones and tablets has changed the way people search. If your e-commerce website is not responsive on these diverse platforms, you are losing your potential buyers. Responsive websites are also given much value by different search engines, especially Google. Go responsive if you are not.
Another important aspect is the loading time of your website pages. Customers don’t like pages taking too much time to load and they will simply switch to other suppliers. Always ensure that your website loads quickly and in no time. It will definitely help you to win the hearts of your customers who are visiting your website the first time.
Meta tags are important for high SERP ranks and you need to ensure that you come up with unique and compelling meta tags.
Create Meta Tags
Meta titles and descriptions are the texts that come under the hyperlink. If meta descriptions are catchy and enthralling, customers will surely click on your product page. Ensure that you write unique and original meta description and titles to boost your organic traffic.
Match URLs To Title:
Every product page title of your website should be keyword optimized and match the URL. You should not fall into the trap of creating automated page creations as it will lead to long numerical series of numbers and alphabets.
Sitemaps are actually directors of your eCommerce website that help search engine crawlers to understand your website perfectly. They actually give directions to the crawlers on how to see pages and website layouts. If you are updating your website’s content regularly, which you should do, creating manual sitemaps is sometimes a time-consuming job.
A dynamic setup is the right option when you have more than dozen website pages. It is an auto-generated and formatted sitemap that automatically directs crawlers to read the website. It will also help Google to have a fresh list of pages to crawl daily.
For organic traffic boosting for an eCommerce website, original, engaging and informative content is very important, especially product descriptions. Unique product descriptions will work wonders for you.
Google also takes into consideration unique and creative product descriptions while ranking results. Ensure that you have product pages with engaging and creative product descriptions.
Ecommerce websites have many sections on their home pages like new arrivals, today’s deals, and many more. It also makes the long and multiple URLs for single pages. Sometimes, there are more than 100 URLs you can find for a single product and it is not good for SEO as it does not help Google web crawlers to track and index URLs. The solution is simple: use canonical tags to remove index bloat.
Location plays an important role while you search for any specific product or service as people are moving to smartphones for searching for almost anything. If you have physical stores, you can use your online presence to promote them.
You just search for something from your mobile and you will find results that are close to your location. You can, in this way, promote your offline stores by creating local pages. It will also help users to find information about reviews, office hours, and contact details.
Whether you believe it or not, people read reviews before making shopping decisions. However, there is a condition that the reviews should be genuine and actual.
Whom can you approach rather than your users who have purchased your products and services? Ask your users to write a review on your eCommerce website and it will work like magic. Also, it gives you an opportunity to have unique and free content in the form of user reviews.
The schema is a type of a little snippet of code that can enable developers to offer additional information to search engines. Information like reviews, pricing, and stock availability can be added and it can help search engines to rank your website.
It is actually a semantic vocabulary of tags you can add to your website HTML code. By adding schema product markup, it helps search engines to read and represent your website in SERPs.
Link building is the most effective way to boost your organic traffic and it will bring genuine and authentic users to your website.
Create different types of content that can work in your favor. Content like videos, texts, images, and other types of content can bring huge traffic to your website. Not just create content, promote your content on different social media and other platforms by guest posting, blog commenting, and others.
Infographics are considered as one of the most prominent forms of content nowadays and unique and informative infographics can drive traffic to your website.
Create High Authority, Do-follow Links:
By posting unique, original, and engaging content on different content platforms can get you highly authentic high authority do-follow links that bring users to your website. Google always prefers quality over quantity and if you have backlinks from trusted websites, it will help you to get more leads and ultimately sales on your website.
Get Interviewed or take interviews:
Getting interviewed by online bulletins or news-based websites can help to enhance your credibility in the online world. You can also take interviews of notable people in your industry and publish them on your website. It does not have anything to do with SEO, but in the long run, it will definitely help you to build a trust factor among your users.
You cannot ignore social media platforms in today’s era. In fact, social media presence can boost your credibility and reliability to a great extent. Create official pages for your eCommerce business on different social media platforms like Instagram, Facebook. YouTube, Twitter, and others. Post regularly and engage with your users there.
It will surely bring good leads. Also, you can create events and webinars there.
There are many eCommerce businesses that offer giveaways to attract users. It is indeed a good way to promote your products’ sales by encouraging users to visit your sites.
Also, you can organize promotional quizzes to attract users to participate and win. It will not just help to boost traffic and sales, it will also create users’ interest in your brand.
Though you have an option of going for the paid campaign to boost instant traffic and sales of your eCommerce website, you should never stop putting effort into organic SEO. Of course, SEO will not bring results instantly, but you will unquestionably get long-term benefits. It is not a 100-meter race, it is a marathon.