Nowadays holding an online business is not an easy cake as lots of SEO techniques
are prevalent and some are in the row. Several ways are there to promote your website, and each type can be classified as black hat, white hat and gray hat (that technique in between). But it’s not easy to identify these techniques, and only way to do that is simply consider whatever done adds value to the web by offering users with the best quality content. Experts say that application of these techniques arises in search engine optimization when you need higher rankings. Make sure that white hat techniques are those which are considered legitimate in the eyes of Search Engines. Another aspect you should keep in mind that SEO
methods found to be movable between white and black hat the way they are used. For example, leaving a meaningful comment on a blog with a back link is considered as legitimate; whereas usage of software tools for spamming generic comments to various websites count to be black hat.
The biggest and plainest difference that lies between black hat and white hat SEO techniques are White hat is about content; black hat is about numbers; If as a user, you are not happy, then don’t do it; black hat may attract a lot but not a good and sustainable business model; Don’t be too judgmental of black hatters, and more.