Advanced Link Building-Know your Goals and specific KPIs. - Blurbpoint

Posted by Sanket Patel

September 24, 2011

Link Building 19 min read

Advanced Link Building-Know your Goals and specific KPIs.

Hello readers in my last article we had discussed how to plan an effective link building hope you all had enjoyed, So today I am going to show you how we all can set goals while following Advanced Link Building. So here we go. As we all know the fact that inbound links(backlinks) are the most important thing in SEO to gain ranking or indexing, and this point has become the base of SEO since Google came to the picture of Search Engines Community. Well after the panda update the concept seems to get totally changed as ranking for broad keywords is dead sure not only way to get visitor to your site specially for small business sites.

In my last article here I had suggested to track your inbound links and keep the record of the numbers and also maps their growth this would be the most effective step to plan or grip your impact over the link building campaign for your site. Well I never suggest to keep track of the figures just to make reports but the intention is more than that we collects those figure to do something about them. In other words we use these information to figure out the KPI’s (key performance indicator).

Well for a successful campaign of Advanced Link Building we have to design a goals and measure a competition. So how would we do that?

What are the goals?

As any other business it is always a good idea to set your goals in mind as well as on paper and it is even more compulsory when you are your own boss.So set reachable short term goal which helps you to reach your bigger goals. Once you set link building goals with your target dates and target numbers you should analyze their KPI’s or Key Performance Indicator. KPI’s are measurable which helps you to identify how much you nearer to your goals.KPIs always helps you to communicate your link building campaign to every one in your organization.

Goal 1 – Improve your conversion rate from your targeted search traffic.

For every site conversion are the most important thing and conversion can be of any kind it can be a direct sales and it can also be sign up for account or it also can be counted as any free downloads. It all depends on business purpose you site is targeting. You just have to identify the keywords from which you got the maximum conversation. And you will get those information from Google Analytics. Once you know the keywords which gives you highest rate of conversion means you are all set to run your link building campaign targeting those keywords to attract more potential costumers.

KPIs from first goal

Increase in numbers of conversion from search traffic.
Increase in numbers of search traffic from targeted regions.
Increase in number of pages on domain that attracts traffic.
Improvement in the numbers of your sites communication with visitors for example bounce rate, page views etc.

Goal 2Improve your conversion rate from your targeted referral traffic.

Referral traffic are also visitors but they come to our site from the reference sites means the sites where our links has been posted. Referral traffic is more advantageous in conversion rate as compare to search engine traffic.

Note – It is fact that referral traffic gives more conversion as compare to search engine traffic. But to take the benefits of referral traffic always adopt genuine and relevant link building. It never make sense to increase visibility of motorcycle parts company into the tourism sites.

KPIs from second goal

Increase in numbers of your targeted referral traffic.
Increase in numbers of conversion from referral traffic.
Improvement in the numbers of your sites communication with referral visitors for example bounce rate, page views etc.

Goal 3 – Improve your sites business using Online Marketing & Social Media. (Advanced SEO Services).

Always remember the techniques you use to improve your search ranking also helps you in marketing your product or website.So it is very compulsory to track how much your link building affects your ranking and peoples purchase decision. See link building is concept which should be seen from different directions it improves your visibility which helps to make your brand and secondly it also influence Internet user to be your customers than it should be seen as marketing tool. Using Social Media for website promotion is also counted as link building. In other words using multiple techniques for same purpose or a goal that analyze the impact of link building campaign for the site called as Advanced SEO Services.

KPIs form third goal.

Increase in number of visitors came to your site by searching your brand term.
Increase in number blog post and articles referencing your site.
How many costumers indicating that they your provoked by link building (Online Marketing & Social Media)
How many bloggers,critics etc mentions you for better services.
How many positive responses you received into the reviews and conversation over Social Media.
How many of your costumers suggest your services or product to those who believe them.
How many positive email you received.
Increase in Social signals for your site example likes, followers , +1, RSS subscribers

Your Key performance indicators and goals always keep you updated for your position into the competition. So when ever you are starting link building campaign never forgot to design your goals and always look to your KPIs believe me adopting this habit will make your job more organized and smart.

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