Posted by Vikram Rathod
December 11, 2015
In the past few years there content marketing has been through a lot of ups and downs in the path of becoming a trending online marketing strategy. A simple content marketing strategy consisted of how your content makes connection with the market, diversity of format and the main factor is how well your content can connect with user or the audience. But that era of content marketing has changed and today content marketing has changed a lot as now analysis has been more situation base and with new technologies it has become more faster. But in the upcoming year content marketing is going to become even more complex as some more changes are going to be introduced.
So let’s have a look on what content marketing trends are going to hit in 2016:
Native Advertising is like other side of content marketing which can be effectively used to by companies and brands to reach out more and more audience in order to market their company.
Native advertising is a more user specific content marketing techniques and looking at today’s scenario that how personalized online searches are increasing and people looking for their specified subjects on the net. In the upcoming year Native Advertising will become the largest and most prevailing content marketing strategy.
2.Visual Format Of A Content
Visual contents are already a trend this year but in the upcoming year it will become a bigger trend in the content marketing strategy. But the question is How? Written contents may have been really amazingly written but a user very quickly gets saturated reading them and its more time consuming and as in the case of visual contents they provide a new and attractive medium of communication and helps in relatively connect the users to the content more effectively than the written contents. In the upcoming year this technological trend will become more and more important and prove to be an effective trend in the year 2016.
As we all know that the searches of a user have become customized or rather to say more personalized and this going to be the scenario with the content also, the content that responds according to the need of a user will be in serious demands. So in 2016 a need or demand of user responsive content will grow its demand.
4.Social Media Publishing
Today social media has become really big medium for sourcing various types of information rather the original platforms. Every latest and happening things are firstly now updated on various social media platforms. This is why in the upcoming year it can also create a major impact on content marketing and its likely that social media become a major platform for publishing articles, making it visible online and spreading a word about your brand globally.
5.Quality would matter
Over these years when it comes to content writing quality and quantity has been equally more important factors for a content. But in recent time due to some major chances in SEO relevance, reliability and interest value of a content is taken in consideration more. For a company it has always been important that they stand out different from their competitors and nothing can be better than to offer more interesting, valuable and reliable content. These all quality factors are going to be trending content marketing factors and strategies in the year 2106.
Mobile have change a lot of aspects and Google has always kept an close eye on the usability of a mobile as mobiles have been the foremost medium through which a content is been accessed. So mobile usability has now become an important ranking factor. Considering this its likely that mobile optimization may become trending in the upcoming year and be on of the prime factors of content marketing strategy and become one of the factors in 2016.
7 Competition will be at an all time high
As you know that Google algorithms, new formats and latest technologies has made content marketing a lot easier and even more cheaper. That’s why its likely that the market is going to get flooded and this would increase a lot of competition among businesses to be on the top. But in the upcoming year the visibility would clearly matter on how well a content craters every goal of a user and this would be the top most decider factor and the main part of a content marketing strategy in 2016.
These trends clearly suggest that a new era of content marketing is going to begin in the year 2106. So one needs to adapt to all these content marketing strategies to have a joy ride in 2016.
*Image Courtesy: freepik
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