The Growing Importance of Social Media for Business

Posted by Bakul Sengal

July 28, 2017

Social Media 13 min read

The Growing Importance of Social Media for Business

There were days when social media was used only for personal pleasures. Now, the companies whether start-ups or enterprise businesses are splurging into including social media strategies in their digital marketing efforts.

Whether you are posting on Linkedin, Facebook, or Twitter about your business, none of the platforms is considered inferior to each other. It is well said by Mark Zuckerberg “When you give everyone a voice and give people power, the system usually ends up in a good place.”

Social Media For Business

The entrepreneurs now require acquiring knowledge relevant to their business which helps them to execute innovative and creative ideas. Social media is a tool that fuels this requirement of entrepreneurs and helps them to achieve their business goals.

Irrespective of the industry, social media is an outstanding platform that can help businesses in directly engaging with their customers and enhancing their relationships with them.

There was an era when digital marketing was limited to just getting a website built and ranking on SERPs. On the contrary, businesses now look for their potential clients on social media platforms. Due to that reason, they tweet and post updates relevant to their business on different social media platforms.

Does the confusion still remain among entrepreneurs that are using the actual potential of social media platforms? To understand that aspect, you need to consider below mentioned significant steps –

Build a Strategy

The first step to acquire realistic leads would be to design a strategy that is customized as per your business. Before thinking about ROI, you need to focus on delivering informative content to your viewers and build a community.


Optimize the Efforts

Advertising on television, in newspapers, and in magazines is quite different from advertising on social media platforms. Here, you need to be on your toes and interact instantaneously with the responses of your connections. The campaigns on Facebook, Twitter, Linkedin, or a Blog Post can demand a quick turnaround time. So, after executing a well-designed strategy, stay alerted to grab maximum leads out of your social media campaigns.

Socialize and Build Relations

The most important task to do in social media efforts is building relationships. If you build a relationship with a potential customer today may yield to convert in sales even after 3 years. You cannot give up on building relationships on social media platforms. Just keep on building relations with the audience interested in your products and services. By building a strong relationship with your viewers, you can ensure that they will walk up to your business as and when they feel the requirement of the products or services you are providing.

Sales Conversions

Campaigning on social media platforms like Facebook, Linkedin, Instagram, Twitter, etc., can drive enormous sales if effective strategies focusing on the strengths of each platform are executed. Regular content marketing and social media advertising are highly required to get the desired results. Moreover, staying in touch with potential customers is quite significant to get the most out of social media optimization.

Sales Conversions

Final Words….

The audience of today is exposed to a lot of information these days, and that is all because of the internet. Though, it is just not possible to measure increased exposure when compared to your website bounce rate or organic traffic; the entrepreneurs have ranked social media as the #1 media to advertise their products and services. They have experienced significant growth in their business after including social media optimization in their digital marketing strategies proving the monetary benefits it provides. The crux of the matter is that entrepreneurs today need to wisely invest in social media platforms which can pay off very well.


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