Sanket Patel

Posted by Sanket Patel

May 01, 2012

Google 9 min read

Search Data Expanded Up To 90 Days by Google Webmaster Tools

Today, Google announced that the historical search query data has been expanded up to 90 days and number of queries reported also has risen. Now onwards, the top 2,000 queries will be recorded in the report of the elected date range for each day. It is considered as great news as data are not store anywhere else. In recent times, a few other minor adjustments are to be made by Google to this data. If you are the one, who is using Google webmaster tools query data, then grab details how these reports work for you.

Top Search Queries Report

One must be thinking that what this data is all about. Let me tell you, it lists the top queries, which is helpful for bringing traffic to your site through Google organic search.

Summary Data

Talking about the preferred data range, the total numbers of queries that bought traffic, the total impressions and click the site received are showed in this report.

Query-Specific Data

The report notes for every single query:

  • Number of clicks: Number of clicks clicked for single query on the search result
  • Number of impressions: How many sites are seen by searchers in search results for single query
  • Average position: Average position suggests the highest ranked URL for that site seen in search results across all searchers for the query
  • Click through rate: The proportion of the time searchers, who have seen the site in search result for single query

Aside to that, one can also able to search out the change occurring between each of these data points from earlier one. But, one cannot see the change after longer than 30 days of change. One can see the change that should be visible by default, but they’re now “off” by default. So, user has to make click on With Change button in order to view in the report. One can have to turn off for expanding the date range further than 30 days. In order to get more particular data, you have to make click into any query such as clicks, the pages that ranked for the query and the impressions, and click-through rate at each position the site ranked.

Country and Property-Specific Data

It is better for you to make use of filters for drilling into what queries brought traffic from Google properties, i.e. from web, video, images, mobile web, and smartphones and from specific countries.

It is best, if Google are giving more accurate data. But, you have to make sure that these data gives you appropriate result that you are looking for.

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