Keyword Research - Discover the Importance of it!

Posted by Sanket Patel

October 15, 2011

SEO 28 min read

keyword ResearchAs we all know that keyword research is most important in SEO and it is successful internet marketing that is ignored by various marketers. According to my, it is also an important part of most online marketing activities like article writing, pay per click marketing, website optimization, blogging, video marketing and more. So, it is most important to do keyword research for selecting the perfect keyword. While selecting the keyword you would like to rank and you must take various factors into account. By searching out what effort is required for a return in profit, you need to calculate its potential ROI. Lots of uncertainties are there which you have to select in order to minimize. You also need to take a certain effort from your present situation to reach the desired ranking. This gets visitors on your website who turn could convert to your desired reward. Well, there are various efforts that you have to face while searching for specific keywords.

Efforts to ranking:

It is most important for you to know the basics of the algorithms behind them in order to estimate the effort for a topmost position in any type of search results. You also have to look at the accidental and intentional SEO effort taken by the sites in the top 10 if regular organic search results are aiming.

Competitiveness Over Time

By further investigating the credible SEO exertion of the competition over time, the uncertainty can be reduced.

On the First 10 Results, Do a Basic Scan

If you don’t have a page for the selected keyword combination then you can create one with nearly perfect keyword focus on a page directly linked. You guys know that proper keyword research not only discloses appropriate keywords and key phrases as it also great for bringing more and more traffic and can sometimes decrease competition for the same popular keywords.

  • Whether the search term is represented in the title or not?
  • Within the navigation of the domain, the page is likely to be high?
  • Does the domain have lots of quality links?

You also have to look at listings comparable to your situation during the scan and you also have to see what amount and quality of links they have reached that position.

  • The number one has a great domain that is likely to search term focus and more links than I can gather in the little time frame.
  • The page which is well optimized is comparable with what I am going to offer so it is going to be a draw with No.2. But, the links explain to me that it tools the associate only 50 links to beat Wikipedia.
  • Yeah, it is true that Wikipedia is quite hard and difficult to compare and match but the affiliate above it is a lot like my website. And you guys are not aware from this that Wikipedia is beaten by the associate as it only has an applicable page very deep in its site.
  • The results that are remaining show me that the ranking of the affiliate on No. 2 is not based on one single fluke. For the keyword, more than one low-quality competitor ranks without much effort.
  • If I make a well-optimized page high in my navigation then surely I can rank somewhere in the top 10 but that effort is required with high certainty.

Additional Investigation:

At present, if the websites are in the top 10 then it is less comparable to mine and show a close call in the initial scan. You might consider a more detailed scan. As it needs lots of SEO knowledge and you can also mark the keyword as hard to identify like top10 and leave it at that.

In order to investigate, there are lots of more keywords. The traffic potential of a keyword and value for your website identify how much effort you should be willing to take. The efforts that you required it identifies how certain you want to be a successful outcome.


If you are seeking at the effort of your competitors then don’t forget to take time into account. When you take someone’s No 1 spot what happens? Should they increase their effort? For a keyword, is the scan being done off-season with seasonal trending? Is this an emerging market?

With the effort you plan to take, for how long will your desired top position hold.

It is extremely hard to defend with just that traffic, if your web CMS needs various updates, or if you want many additional links to rank for a keyword. Estimating that additional keywords will advantage in what way is hard to identify. Experts can offer you closer estimates but this always remains one of the largest uncertainties.

From Ranking to Visitors

Ranking Leads to Visitors

In order to estimate how many visitors will be reached with a certain position in search results, you require to know how many people click that result. You have to take a separate look at the metrics involved to figure that out.

Position Gets Seen and Leads to Clicks

  • You can check how many potential viewers are thereby search query volume
  • The lesser position is less likely to be seen and clicked.
  • Seeming less relevant between others decreases your click-through rate.

For particular past periods, keywords tools show an estimated amount of searches. However, these are rough estimates and can be either spot on or totally off for future volumes on individual keywords. How correct is this data? If you need more certainty as a top position wants a substantial effort, you can always launch a paid search campaign to discover actual volumes.

The search volume is a rough indicator of visibility. If a search engine result page (SERP) shows 10 local results first then your No. 3 positions could be worthless. However, if the first two results are off-topic and there are no universal results then your No3 is likely to be very visible.

Well, it depends on the intention with which the query was typed and the relevant answer you seem to give. Showing an appetizing and description, having the right page score that leads to a very relevant product offering is even more important than achieving the ranking in the first place.

You can start calculating what amount of visitors you are likely to have with what click-through rate with search volume and probable ranking. Maybe, you are the only answer and ranking No.1 for certain keywords and may you get you over 25 per cent CTR.

You also have to make your own tables with averages from ranking 1 to 10. It offers some references for future calculations. For future calculations, it offers some references. Once you see how keywords are really performing then update these numbers.

From Visitors to Conversions

Visitors lead to the explanation of Your Effort

Which visitor is a valuable visitor? Keywords offer some idea of the type of person who is visiting your website. You are also able to estimate how many visitors will become customers, but only time will tell with various assumptions in place.

Assumption makes to the right entrance which leads to a logical conversion

The easier it is to meet expectations, the clearer keyword is about someone’s intention. To link that initial desire, the landing page has the chance to do whatever you have to give. It is up to the quality/comparability of the offer and the accessibility of online conversions after that.

You also have to take care that more generic keywords get lots of visitors but if you are not matching the presumption with which they clicked your result then they will immediately leave your website. For the top 10, some of these keywords need an enormous investment so if you are not willing to give every possible service then they may look for then this where the keyword might not be the right choice for you.

You can also convince them to reconsider if you don’t have what they are looking for. Whenever you come to know that what someone wants, providing pros and cons in comparison to your alternative might just work.

Conclusion: In the above discussion, I have mentioned the importance of keyword research that may help you out. So, keyword research in SEO is much important as it can bring more traffic to your website. So, you can follow the above-mentioned points and can get a complete idea.


Let's Talk