London Dermatology Clinic Success Story

ABOUT
LONDON DERMATOLOGY CLINIC

As the name suggests, London Dermatology Clinic specializes in various dermatology related services. They are a team of certified dermatologists who help their patients resolve various skin conditions such as skin tags, warts, acne, hair loss, psoriasis, and others.

What We Did

Technical SEO
Content Marketing
Quality Link building

THE CHALLENGES

Over initial analysis, we found out that this client had low raking on the search engine.

We found a lot of duplicate text on the website and even the meta tags were not optimized.

Another major challenge was getting more calls and emails for customer queries and gaining more subscribers for the newsletter.

The ultimate goal was to boost organic traffic and improve website loading speed.

THE SOLUTIONS

To address all the issues, we conducted a backlink audit to remove any non-performing links and replaced them with quality backlinks. We also updated the meta tags by adding accurate titles, descriptions, heading tags, image alt-text etc.

Next, we replaced the duplicate website content with unique and engaging content that was curated around high-ranking keywords. We also provided them monthly blogs as a part of our content marketing strategy.

For improving the website speed, we revamped the entire website design, improved internal linking, and conducted webpage optimization. We also created a unique profile for doctors to build authority and targeted doctors’ directory sites to list doctors’ profiles for users to find them.

Maximizing ROI and acquiring new customers

After our various on-site and off-site marketing strategies, we saw a commendable hike of 49.20% hike in organic traffic within 6 months, 10 of our targeted keywords were ranking in the top 10. The client also reported an increase in phone calls and appointments, where 78.35% of the appointments were the result of organic SEO.

78%

Increase In Appointments Organically

48%

Increase In Organic Users

53%

Increase In Organic Page-views

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