blurbpoint logo
Menu Button
  • Company
    • About US
    • Why Us?
    • Meet Our Team
    • White Label
    • Awards & Recognition
    • As Seen On
  • Portfolio
    • Case Studies
    • Testimonials
    • Video Testimonials
    • Our Clients
  • Marketing Services
    • Local SEO Services
    • Chicago SEO Services
    • National SEO Services
    • ON Page Audit
    • Content Writing
    • Link Audit & Removal Service
    • Panda & Penguin Recovery Service
    • Free Website Audit
    • Social Media Marketing
    • Online Reputation Management
    • Online Branding Management
    • Website Design
    • Responsive Web Design
    • Infographics Design & Promotion
    • Blogger Outreach
    • Blog Creation & Management
    • Lead Generation
    • Email Marketing
    • Pay Per Click Marketing
    • Conversion Rate Optimization
    • Inbound Marketing Service
  • Resources
    • Expert Talk
    • Webinars
    • E-Book
    • Videos
  • Blog
  • Contact
  • Company
    • About US
    • Why Us?
    • Meet Our Team
    • White Label
    • Awards & Recognition
    • As Seen On
  • Portfolio
    • Case Studies
    • Testimonials
    • Video Testimonials
    • Our Clients
  • Marketing Services
    SEO Services
    • Local SEO Services
    • Chicago SEO Services
    • National SEO Services
    • ON Page Audit
    • Content Writing
    • Link Audit & Removal Service
    • Panda & Penguin Recovery Service
    • Free Website Audit
    Social Media
    • Social Media Marketing
    • Online Reputation Management
    • Online Branding Management
    Web Development
    • Website Design
    • Responsive Web Design
    Content Marketing
    • Infographics Design & Promotion
    • Blogger Outreach
    • Blog Creation & Management
    Others Services
    • Lead Generation
    • Email Marketing
    • pay per click marketingPay Per Click Marketing
    • conversion rate optimizationConversion Rate Optimization
    • inbound marketingInbound Marketing Service
  • Resources
    • Expert Talk
    • Webinars
    • E-Book
    • Videos
  • Blog
  • Contact
  • Expert Interviews
  • SEO
  • Content
  • Social Media
  • InBound
  • Google
  • PPC
  • Reputation Management
  • Events
  • Webinars
our team

Digging the past: Leveraging Old Content For New Content Ideas

Tejas Kirodiwal September 17,2013 Content Marketing

Coming up with new ideas is something that the bloggers are challenged with constantly. There are times when a writer is completely stuck, short of ideas. In search of ideas through a number of sources, writers tend to forget more often that the treasure lies within. Yes, the treasure is in the form of old content. You might not believe, but revisiting old content can bring up a series of new ideas.

Digging the past

Same post with a Difference

As a writer, one of the pre-requisites is constant evolution. If you are re-writing an old post, it will be completely different than what you wrote the last time. This is because you have evolved as a writer. Try this – find your old past, write the title and start writing whatever comes to your mind. You will be taken by surprise to see that it is totally different than your previous post.

Popularity of the Older Posts

Looking at the old posts, you will be able to find out some of the most popular of your posts. They may have received a lot of comments and likes. Figure out what the post was all about. What made it so popular? Was it a hot topic? If yes, chances are that people will like the same topic again. Present the same topic with a new perspective. If required, you could also state all the changes that have taken place in the current scenario. You could refer the old post in the new one and provide a link for it.

Use your reference file

A consistent collecion of incomplete ideas and all your creations in a reference file could prove to be a foundation for some of your best works. You could have a single document, wherein you could save all the ideas, new words, phrases, titles, software features and updates, structure of an article, and various other things. There is no need to organize it, but you could keep a track of all the random ideas, so that you could get back to them in case you forget them. Some of them could be very old ideas. Going back to these old ideas could help you get those in sync with the current updates.

Expand your own ideas

Expand ideas

Let’s suppose that you had written plenty of articles in the past year. A lot of updates might have taken place in that particular area on which you have written the content. There could be lists that you would have given on a particular process. So, if you had given 10 steps to produce a mind-blowing content, you could expand that particular post and increase the count of steps to 15 or even 20.

New People Reading

One more reason why you should consider digging your old content, is for the new readers. Many of them might not have visited your site earlier, so for them your old idea is a new idea. Present the new ideas for your new readers in a new manner. Do not re-write the same post. Modify it and add some of the updates that have taken place pertaining to that topic.

Conclusion:

It isn’t necessary to research you old content for new ideas. You could also look at other blog posts of the same topic. Have a look at their posts and also find out those which were like and commented on the most. I am not advocating that you could copy their posts. In fact, get inspired to write something new. Even content curation is bound to work big time as long as you are not re-writing the same posts.

twitter sharing button

One thought on “Digging the past: Leveraging Old Content For New Content Ideas”

  1. bhargav September 30, 2013 at 10:36 pm

    good post….

Leave a Reply Cancel reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe to newsletter

Subscribe to our newsletter to get access to our news and resources. Your email will be safe. Unsubscribe at any time.

Email *

Connect With Us on Social

As Seen On

  • our client
  • our client
  • our client

Achievements

  • our client
  • our client
  • our client

Our Clients

  • our client
  • our client
  • our client

Categories

  • Achievement (1)
  • Bing (6)
  • Content Marketing (45)
  • Conversion Rate Optimization (1)
  • Ecommerce SEO (1)
  • Events (18)
  • Expert Interview (19)
  • Expert Talk (1)
  • Google (79)
  • Google Analytics (4)
  • Inbound Marketing (15)
  • Internet Marketing (50)
  • Link Building (50)
  • Online Job (1)
  • PPC (16)
  • Reputation Management (9)
  • SEO (278)
  • SMM (39)
  • Social Media (64)
  • Voice Search Optimization (1)
  • Webinars (5)
  • yahoo (3)
➤

Home

  • Who We Are
  • Our Clients love
  • White Label
  • Our Team
  • We Featured On
  • Free SEO Quote
  • Get in Touch
  • Working With Third Parties

Our Intelligence

  • Inbound Marketing Service
  • PPC Service
  • Local SEO Services
  • Chicago SEO Services
  • Social Media Marketing
  • Panda & Penguin Recovery
  • Lead Generation Services
  • Responsive Web Design

Resources

  • Expert Talk
  • Webinars
  • E-Books
  • Helpful Videos
  • Free Website Audit

Quick Contact

Email: support@blurbpoint.com
Call Us: 516-665-1600
blurbpoint logo

Copyright © 2008-2021 BlurbPoint.com All Rights Reserved.

  • Privacy Policy
  • Refund Policy
➤