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While looking after the social media campaign for your business/clients are you focusing on the trends that are happening across the social web? As an online marketer you must be very well aware that the social media marketing circuit is the constantly evolving industry. However, the article here will mention certain discoveries of the social media research that is going to take you by surprise and will make you think twice about the …

Google Analytics could prove to be a valuable tool for tracking and monitoring the working of an online campaign and achieve the best results in the marketing efforts. Regardless of your being a small or a big enterprise, Google Analytics will always be handy in giving the statistics on the number of visitors that are coming to your site including all the information that is related to the page views. In addition to …

The foundation of any link building project is a thorough backlink analysis, as it reveals a number of areas where the data could be used. This post assumes that you already know how to conduct a backlink analysis. The focus of this post is to discuss the various ways in which the analysis could be used to further the link building campaign and how to ensure that you get the desired results with …

I bet that even though you know sufficiently about the term search engine, the first word that will come to your mind is Google. It is natural to anyone as the popularity of Google is evident from the fact that it gets 6 billion searches in a day and in 2013 it recorded searches to over 2 trillion. It is quite a powerhouse. So, it is again quite natural for people to think …

Local SEO is getting more important nowadays as, if done efficiently, it works to inform the people from your targeted local area about the existence of your business. This helps big time if you have a local business or even if you have a branch in a certain area and are looking to attract local customers. In order to dominate a certain market, a business couldn’t afford to neglect the people who form …

There has been a lot of speculation after the close of the year 2013, as to what does 2014 have in store for social media. The current year is slated to be a major revolutionary year for social media. The augment of mobile phones and the usage of videos and the conventional rise in the marketing companies adopting content marketing has given social media a major boost. For the sheer fact that social …

You have given your blood in the building process of your brand, and all of a sudden some unscrupulous activities compel you to imagine that your brand is falling down like a pack of cards. How badly even a bad word of the mouth publicity could affect your brand. Thus, envisaging how it could affect online, where millions of people are reading the reviews, brings a very drastic picture in our mind. If …

Smart SEO’s are always aware of the fluctuations in the search engine industry. They know that their rankings could drop notable at any given time. However, it couldn’t be only because of a penalty. It could also be a result of the strong online marketing strategy of your competitors who have got the bigger slice of your targeted audience. Even we have done that to outsmart our competitors. Are we waiting for that …

“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains; marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from ‘Always be Closing’ to ‘Always be Helping.’” From the quote above, it is understood that using a unique and quality content the marketers can stand out from the content crowd. No doubt, content is a powerful …

Over a couple of years, we have observed the numbers of the dreaded “not provided” term on a drastic rise. This is one area that frustrates the users whenever they see it in the organic search terms report. With an increasing number of results in the Analytics listed as “not provided”, it has become very tough for online marketers to make out what people are search for and how they came up to …