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It is vital to prepare a well written Request for Proposal (RFP) as it helps the SEO agency in understanding and defining the needs and scope of your project along with determining the price. A miserable RFP will discourage 1the SEO firm in all ways and thus disconnect the contact between both parties. Although companies know what they want, they are structurally challenged to ask in a clear manner. A properly written RFP …

It wasn’t very long ago when Matt Cutts signaled us all to stop guest posting as a way to build links. Here is what he exactly said, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out …

You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way. Well, that’s the truth, and I don’t understand why you should be afraid …

It’s a difficult job for SEO agencies, in-house teams, and other professionals in the search engine industry. There are times when they are given a limited budget and time frame and are asked to improve the organic search results very quickly. To top this up, there is Google that is constantly evolving the search algorithm and competitors who are popping up in search results. It’s good to say that managing the clients’ expectations …

The internet world is going crazy over the newest update from Google in the form of Panda 4.0. Google’s latest algorithm change has made webmasters, marketers, and business owners get up on their feet and understand how it is actually affecting their existing websites and the SEO efforts. Well, if you believe Google, the doors are still open and there is nothing lost yet. This is what Google’s John Mueller had to say …

May
23

It’s out of the cage. The new Panda 4.0 has been released by Google and it is significant to all of us. What is Panda? Initially released as the “Farmer Update’, the Panda algorithm was released in February 2011. The main motive of this algorithm update was to demote/penalize the pages with poor content and spam from the search engines. The History of Panda Algorithm • Panda 1: Feb 24, 2011 Impacted 12% …

A professional SEO will never jump to hasty conclusions. Ask any SEO expert about what they do primarily when they come across a client’s website, and pat comes the answer – “Website Audit”. A thorough website audit is unavoidable as it enables the experts to explore the website from the scratch and come out with an indomitable SEO solution. In an eventful industry like the search engine industry, you simply couldn’t afford to …

Regardless of which business you are in, LinkedIn surpasses all the sources as far as helping in building a network of useful contacts in concerned. With its reach to over 200 countries with 250 million members, it has become the largest network in the world. If you are looking for clients, new job, or employees, or even want to share some suggestions and ideas, LinkedIn could prove to be valuable for providing the …

While looking after the social media campaign for your business/clients are you focusing on the trends that are happening across the social web? As an online marketer you must be very well aware that the social media marketing circuit is the constantly evolving industry. However, the article here will mention certain discoveries of the social media research that is going to take you by surprise and will make you think twice about the …

Google Analytics could prove to be a valuable tool for tracking and monitoring the working of an online campaign and achieve the best results in the marketing efforts. Regardless of your being a small or a big enterprise, Google Analytics will always be handy in giving the statistics on the number of visitors that are coming to your site including all the information that is related to the page views. In addition to …