The Responsibilities of SEO in 2012

Posted by Anant Patel

December 01, 2011

SEO 16 min read

These days, increasing web presence and visibility internationally is quite difficult as well as challenging. But it is possible you do the right preparations. You can easily understand the basic principles of international SEO that will help you to enter a new foreign market. Here, I provide the best and advanced five considerations in order to embark on global SEO.

Purposes & Limitations

You make sure that you don’t rush the process of analyzing your accessibility and recognizing potential barriers to entry. As we all know that the future changes are likely to be costly and short-cuts that can be eventually determined by your SEO. You are allowed to start by accessing your target market. So, are you focusing on a region, a language or a country?

These differences are imperative which impact all other decisions to follow. You can also assess the limitations and strength of your obtainable content management system (CMS). You can also assess and plan for lots of IT questions like how you mean to handle subdomains and directories. You can also review exterior factors such as legal requirements that whether local hosting is important or if particular advertising laws are accurate to your industry.

Search Engine Selection

You can identify that which search engines are extremely popular in the countries you are targeting. You make sure that you don’t imagine the search engine landscape will mirror that of the United States.

There are lots of foreign countries where Google’s presence is far obvious while in other countries, the regional and local company dominates. Google accounts for more than 90 percent market share in Europe. Yandex is the most famous search engine in Russia and in China, Baidu is the front-runner. When it comes to considering search engines to target, a user have exceptional settings that most search engines default to the user’s local version. You will be automatically being directed to if you are in Germany. It is also important to do keyword research and rank checking on the local level.

Site Structure Considerations

You can identify any given limitations and can select a web structure that is optimal for your business mission. Apart from server-side and other local signals like phone numbers, links, addresses and more, the format which you will choose will impact the search engine’s assessments of your target market. You might be select to use a country code top-level domain such as site for, a generic top-level domain (GTLD) like, a subdirectory with a GTLD like or a URL parameter like

The answer is not complete when selecting a structure. For the big enterprise service providers, what may be the best choice with operations worldwide may be detrimental for small B2C focused on expanding into Canada.

You can also decide that whether you want a uniform format and design for all your expansion locales or you prefer to have elasticity and diversification between websites. The differences like cultural and linguistic will drive these decisions. Language localization needs advanced planning and without it, the translator may motivate space problems.

Optimization Principles

Make sure to perform your analysis and search volume assessment on a local level as you research strategic keywords. By this, you can understand that queries are most accurate for your market. Through page optimization basics one can apply regardless of whether your website is targeted towards the Unites States or French market.

By inserting your targeted keywords in the URL, meta description, page content, header tags, title tags, you can drive page optimization. With localized captions, headlines and alt-texts, you don’t forget to optimize videos and pictures. In order to drive additional traffic, often image optimization presents a comparably easy opportunity. You can also focus on inbound links from local websites in order to gain authority in your target country or region.

Localization Guidelines

There are lots of users who are less likely to give credit card information, sign up for a newsletter or simply trust you, if their experience is defective by less than professional translation so you make sure that you don’t rely on automated translator tools.

If once you get your accurate translation then it may still want to be optimized for search. Frequently, more informal terms have higher search volumes. It is key to strike the right balance between an SEO friendly localization and an eloquently worded translation.

While deciding how to allocate funds, make sure to consider cultural factors. To understand the nuances of the consumer psyche, china is an excellent example of a market where one can spend more resources.


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