As we have already discussed in a previous article about a step to boost an online reputation management strategy. Now, we come to second most important step to increase an online reputation and that is “evaluate and interpret”. There are various important tools, which help you to automate the process of searching discussions online as well as measuring sentiment.
It is extremely imperative for you to read through the results and try to interpret the true meaning. Make sure to set up a complete procedure that you need to identify key statements from step one which you feel are impactful despite of the sentiment. Throughout the interpretation session, the information which has been discussed can make huge difference in your entire online reputation management strategy.
These days, for every industry, reputation protection becomes much important tool as we all know that an each negative remark can easily cause harm to our reputation for years. If you will get one hateful attack from your annoyed customer or any competitor then it will devastate your business very easily.
You will get the accurate basis as you can decide how you are going to act on what you have learned. You have to place these in various different categories if you have interpreted lots of messages and conversations. Given below are some of these categories which have been broken down:
- Positive
- Negative
- Branding
- Personnel
- Regional
- Industry related
