While working with digital marketing trends, there’s always a risk involved. What if you end up at the top of Google SERPs but end up losing your position and get blacklisted? Website audits are important to help you keep yourself updated with your website’s functionality. This simple process is capable of helping you in the identification of any problems on your website beforehand whilst also allowing you to optimize your website to be better on search rankings and more.
What is Google’s manual action?
If we were to put it simply, Google issues a manual action when a human complaint is made against a particular website, deeming it to not be compliant with the Google webmaster quality guidelines. Manual actions are mainly carried out against businesses that have tried to manipulate the search index of Google, causing them to be omitted from search results.
If you have received a penalty from Google, it may be wise to not ignore it, especially if you are an online business. Since receiving a manual action report against your website will result in a major drop in your search engine results, a report is capable of nullifying your digital presence overnight.
Why are manual actions considered to be important?
Search engines come hand-in-hand with digital marketing agencies and while there are companies that use the right techniques to get to the top of the table, there are many others that don’t. The two are referred to as White hat SEO and Black hat SEO. White hat SEO is the use of prime techniques that follow Google’s webmaster quality guidelines, while Black hat SEO is all about using unapproved methods to build one’s rankings.
Manual actions are considered to be important because many businesses build up their strategies from scratch and work their way to the top. If their business were to be overtaken by a competitor for using the wrong methods, it nullifies the purpose of working hard in the first place.
Moreover, manual actions help in performing data-driven research to ensure a thorough quality evaluation. By separating the legitimate businesses from the spammers, both businesses and users benefit from the availability of the manual action.
What are the different types of manual action reports and how can you fix them?
Manual actions can be reported for several different reasons. Whether it be a report of spammed content or an issue in structured data, the list of reasons why you might have been reported can be quite long. However, amid the tension, it’s important to not feel overwhelmed and look for the fix instead. The different types of manual action reports include:
- Report for unnatural backlinks to your website
An unexpected increase in the number of backlinks to your website can turn out to be harmful in the long run. You can get reported for having an unnatural linking pattern, which can lead to a manual action report. Perform a thorough backlink audit to keep your business out of suspicious grounds.
Once you receive a penalty from Google regarding this reason, you will have to check Google’s search console to view all the links that seem suspicious to Google. This can be done with the help of a disavow tool.
Report for unnatural backlinks from your website
While the aforementioned pointer speaks about links coming back to your website, this particular report states the incessant amount of backlinks being reported from your website itself. This can lead Google to believe that you might be selling links to buyers and are involved in spam selling of backlinks to your website.
A report received on this subject can be tackled by identifying the links with the help of the ‘sponsored’ tag and removing them.
Before modern measures were introduced, keywords were the crux of a successful digital marketing strategy. Unlike recent content marketing methods, keyword stuffing was common to place one’s business atop Google SERPs. However, the method soon grew to be identified as Black Hat SEO and was soon considered to be a substandard procedure for climbing the search engine ranking table.
In today’s day and age, using keyword stuffing as a casual part of a digital marketing strategy is capable of landing your business in deep trouble. Your page is capable of being demoted or removed from search engine rankings altogether.
On a realistic note, it can be extremely difficult to recover from a keyword stuffing report. However, you can begin by checking the HTML coding of the page that has been reported whilst working out the excessive keywords from both the content and the meta tags. Begin by removal and work towards a White hat SEO method with the help of longtail keywords, a subtle keyword to content ratio and more.
If you’re still doubtful of the content you plan on posting to your website, you can use software like Copywriterly.com to check the keyword density of your writing.
Problems with mobile optimization
Two crucial factors need to be considered while optimizing a website to work well with mobile users – the AMP (Accelerate Mobile Page) content needs to be the same as the content available for the rest of the devices and the mobile users should not be redirected to a different URL.
The AMP is a lighter and quicker version of a website that allows users to access the website easily from their mobile devices. A manual action report for this can be reported for unmatched content, which will, in turn, lead to an unstoppable drop in rankings for search engine results on mobile devices. The only fix is to match the content on both the AMP as well as the actual website.
Getting redirected to a different URL which ends up leading to an advertisement can be extremely futile for a business. If you’ve received a manual action report for this and didn’t intentionally place a redirection, you might want to get it fixed as soon as possible. Generally, suspicious URLs and redirects tend to occur due to hackers and external malware.
Ways to avoid manual action reports for your website
As a business, you must keep your website out of trouble in the eyes of all search engines, let alone Google. Encourage your digital marketing team to use white hat SEO functions and respond to reports as soon as you receive them. To consistently work on the betterment of your website’s optimization and traffic will always be a healthier way to the top of Google SERPs.