With the latest Google algorithm change, many webmasters and SEO gurus are worrying about their online business. In latest search engine algorithm, Google has described about SPAM techniques, which are most of webmasters using for optimizing their website. The update of Google Search Engine Web Spam is well-known as Penguin Update. It is observed that due to latest update 3% of websites on the internet are affected whereas with the latest penguin update, around 13% of websites suffer a lot.
It is advisable to webmasters and SEO gurus that make use of White Hat Techniques & Follow Google Guidelines, if you want to get website visibility. After adopting such technique, your website doesn’t get affected by any kind of update, which is made by Google. On other side, if you are using Black Hat Techniques, then your website surely face trouble in ranking and SERP’s. As all know that while one door of hope is closed, another one opens automatically. Like that, there are many other services available that are helpful for optimizing site in better way. Some of them are:
Video Submission
Nowadays, webmasters and online marketers are giving more importance to video marketing as it is helpful for brining traffic to your website. More traffic is helpful for increasing the sales of their products or services as a result profit increases. If you are noticing changes after submitting videos to free video sharing sites in positive way, then you will incline to create video more productive and submit it into more sharing sites.
Although, we have an idea that submitting videos in video sharing website is time-consuming task, on other side, it gives best result in the form of “number of views”. Video marketing is also used by network marketers and internet marketers for attracting traffic to their websites. With the help of Video submission tools, user can also able to upload a video by the software and add tags, titles and a description. Some of the video sharing sites are:
- http://www.myspace.com/video
- http://vimeo.com/
- http://www.youtube.com/
- http://www.smugmug.com/
- http://www.dailymotion.com/in
Photo sharing
Photo sharing is one of the best ways to get connected with someone through internet. Photo sharing can be done through many ways through social networking sites, email, personal web pages and many other modes. Some of the best features such as thumbnails, slide-shows or adding special effects are also added in this sharing service. As we all have an idea that Branding is must for business in order to create online presence of the business. This can be done through photo sharing. Photo sharing services are divided into two groups, i.e. free and chargeable. Photo sharing is one type of standard part of communication that is to be adopted by many webmasters. Some of the well-popular photo sharing sites are:
- http://gallery.menalto.com/
- http://www.flickr.com/
- http://facebook.com/
- http://picasa.google.com/
- http://www.panoramio.com/
Local listing
Another way to increase success ration in internet marketing is through local listing. Local business listing is one of the best services, which is useful for local businesses as well as international businesses. With this service, special region is targeted by opposing whole internet population. According to some research, local visitors go for local listing on a search engine. Giving advertising through online business directory is cost effective. Many devices such as laptops, mobile phones or other internet-enabled devices are used for finding business service in local area. So, it is better to take help of free local business listings. Some of the best local business listing sites are :
- http://listings.local.yahoo.com/
- http://www.bing.com/local/
- http://local.botw.org/
- https://biz.yelp.com/
- http://www.hotfrog.com/
Document Submission
Nowadays, Document Submission plays an important role for sharing informative knowledge in better way. Webmasters and SEO gurus are taking help of this service in order to promote their product or service through document. Documents are considered as trusted information that is helpful in creating Referral Traffic for your website. Step-by-step guidelines are also given in documents that provide appropriate idea to the reader. It is in the written form, so it can be stored for proof also.
There are number of people, who are reading and discussing business presentations, poetry, magazines and the latest best-sellers through digital publishing platform. If you are thinking to create personal branding through digital publishing platform, then here you will find sites:
- http://www.issuu.com/
- http://www.scribd.com/
- http://www.slideshare.net/
- http://www.yudu.com/
- http://www.docstoc.com/
So, get ready to implement above various techniques for optimizing your website and enhance ranking in search engines.
