Content Marketing

5 Ultimate Ways to Make Content Marketing Strategy More Effective

Vikram Rathod August 02,2019 Content Marketing

“Content Marketing is the Only Marketing Left” Seth Godin Brands are looking for the buzzword of the year. Guess what it is? “Brand Purpose” Brand purpose is a brand’s intention to make a positive change in the world. “I understand, but where is content marketing trend as Seth Godin says Axe, Unilever’s Men’s Grooming Brand, […]

5 Biggest Content Marketing Trends That Will Dominate 2019

Riddhi Shah January 04,2019 Content Marketing

Content marketing is one such marketing trend which has gained more popularity with growing time. The scenario of content creation and content marketing has changed radically over the past years. It is safe to say that content marketing is one of the most authentic, unique and dynamic forms of marketing. The channel tactics and tools […]

How to overcome clients’ hesitations for content marketing?

Vikram Rathore March 01,2018 Content Marketing

Content marketers who work for clients’ projects always get questions- why to go for content marketing strategy? To add to the misery, they sometimes directly reject your proposal for content marketing. It is worrisome as content marketing is very crucial to launching a digital marketing campaign. Researches conducted by digital marketers from time to time […]

8 Content Marketing Tips To Watch For In 2018

Sanket Patel January 23,2018 Content Marketing

A new year has just started with a bang and if you are done with celebrations and family gatherings, let’s get back to the business. Unquestionably, 2018 will be the most promising year for digital marketing enthusiasts with new trends, tricks and challenges. However, one thing is certain- content marketing is there to stay and […]

B2B vs B2C: How To Create Effective Content Marketing Strategy

Shahid Abbasi December 26,2017 Content Marketing

Is your content marketing strategy bringing you leads? Do you think your message is reaching to the right people? Content is the best way to demonstrate business to the audience at large. It will suffice your marketing purpose only when it is able to connect with the targeted audience. If it is reaching wrong people, […]

7 Secrets To Double Lead Conversion With Content Marketing in 2018

Vikram Rathore November 10,2017 Content Marketing

Google updates come and go, the aim to boost leads never decline from being the top priority. In fact, 63% of marketers consider it as the most challenging aspect. Well, another bunch of people says content marketing is the key to generate leads with soaring speed. Due to this reason, 93% of B2B companies believe […]

How To Measure ROI Of Your Content Marketing Strategy

Sanket Patel October 25,2017 Content Marketing

Content creation has not just been a small campaign of the business. It had taken place in the marketing strategy for nearly 76% of B2C marketers. The question is that how many of them consider the significance of measuring the performance of the content marketing against predetermined goals? In this cut-throat competition, quality of the […]

5 Actionable Ways To Boost Content Engagement On Your Blog

Bhupinder Kaur Chhabra March 31,2017 Content Marketing

While setting up a blog is a simple and straightforward process, having a good reader engagement plays a crucial role in its survival, or it would only be floating around in the cyberspace. With billions of blogs on the web and the reader’s short span of attention, creating a perfect blog can be a great […]

7 Trends To Look Out For Content Marketing In 2017

Bhupinder Kaur Chhabra January 21,2017 Content Marketing

With 2017 rolling in, new challenges are surfacing in the marketing world, but the most powerful weapon of all-time still rules the industries – the power of content. Far from passé, big shifts have been taking place in content marketing. Today, 80% of digital marketers consider content as an integral part of their digital marketing […]

5 Reasons You Need A Content Marketing Strategy For Your Business

Bhupinder Kaur Chhabra December 02,2016 Content Marketing

Like many organizations, probably your business may also be wrestling with a convergence of changes which are upending the popular tactics you’ve always used to communicate with your customers and potential prospects. With adoption of new technologies, growing demographic diversity and evolving media consumption, the way customers get information and how they perceive branded communication […]