Gone are the days when we used to get stuck to SEO practices while writing web content and just forget about the audience we are targeting. Now, if you want your web content to be placed on top position in Google, just impress your readers. Before writing content, it has become important to read the minds of the real people who are going to read your content.
Just remember, if you write only for Google, it is not going to work. The more you write for readers, the better ranking Google would provide to your content.
Yes, this is quite challenging and easier said than done. But, with proper research and Semantic SEO strategy, one can overcome this challenge.
What is Semantic SEO?
Semantic SEO is optimizing your web content in such a way that your website ranks on top position even when the content on your website doesn’t match with the exact terms used in the search query but at the same time your website content is meaningful or relevant to the search query.
Still confused? Let me explain….
For example if you have searched for a dialogue of a movie. Google search results would include the websites having details about the movie no matter even if that particular dialogue searched for is present in the search results or not. This is known as Semantic search.
In 2017, when Google has made major algorithm changes and is looking into the meaning and intent of the content, it becomes necessary to write content for your website keeping semantic search in mind.
Semantic search in a way is a good news for content writers as now Google is looking at the content the way humans do.
How Does It Work?
Semantics goes beyond the search query. Semantic search actually gives the result based on the intent of the user. Besides queries, semantic search uses quality resources to provide the search results. Below mentioned are some factors on which the semantic search results are based on -
History - Semantic search notes the queries given by the user in the past and provides the most relevant results based on that history.
Logic - Some queries provided by the users are logically not correct or relevant. Semantic search corrects the queries logically and provides the results accordingly.
Intent - Instead of focusing on the exact search terms provided by the user, the semantic search emphasizes on the motivation behind that search and provides the results based on the intention of the user.
Misspelled Words - Many times, the users’ queries are misspelled because of typo errors or unawareness. Semantic search corrects the spellings automatically and provides the results for the correct spelling.
Semantic Search Examples
Detailed Conversational Queries - If the user types a question in search box like “How to delete whatsapp account?”, the semantic search provides the instructions of how to delete whatsapp account and after that list of websites with relevant results.
Auto Corrects Misspelled Words - As already mentioned above, semantic search has a quite cool feature of correcting misspelled words entered by the users in search queries.
Graphical Information – Many times information in the form of graphics is provided as an answer to the query due to semantics search.
Different Ways Of Creating Content Taking Semantic Search Standards Into Consideration
Usually we create content based on the readers’ requirements and just forget about staying natural and relevant. The biggest challenge is to create content for both – readers and Google. The content should be interesting for readers and at the same time should be as per semantic search standards so that you achieve success in gaining top position for your website in SERPs. Let us have a look at some tips on creating content for readers and Google with Semantic SEO.
Focus on Quality of the Content
Focusing on quality is not something new expected out of content creators. Misspelled words and grammatical errors are a big NO as usual for any web content. Even Google semantics disqualifies keyword-stuffed, grammatically wrong and misspelled content. Spam articles with wrong use of keywords and poor English would not at all be ranked in Google. Ensure that you have qualified content writers and proof readers in your team so that you can keep your audience engaged with your projects. Provide attractive and captivating headlines to your content and encourage your visitors to read and click your content for better ranking in future.
Research relevant key phrases and their synonyms
Writing for readers and semantic search requires a good imagination. Try to imagine exactly what your potential customers require. Research long tail keywords relevant to your products and their related synonyms. Try using competitive synonyms in your web content. Just think about what your visitors are expecting out of your products and services and include phrases in your content accordingly.
Use best keyword research tools
Proper keyword research done with best tools like semrush and keywordtool.io can help you in achieving the desired results. Just don’t get obsessed with different keywords and start stuffing them in your content. Instead, use smart tools providing the latest information about the highly used keywords by your audience. Google has become much more smarter than before. It understands that the people searching for “auto mechanic” are looking for “car mechanic” as well. So, there is no need of being obsessed with several keywords and including too much of them in your content.
Provide informative and interesting content to your audience
The best way to grab attention of your audience is to provide the information they are seeking for. Using interesting tone in the content is another way to keep the readers engaged to your content. The content you are writing should sound natural. Use semantically researched key phrases in a right order in your content and convey your message in the most unambiguous manner.
To conclude….Just write for your target audience and you are definitely going to get the desired success with latest semantic search. Just make sure you stay away from keyword stuffing. Focus on what readers require, remain consistent and create quality content based on that. Just remember semantic search results are based on users’ intent. The most important criteria in 2017 to rank high in SERPs would be quality content. So, just prepare your content as per the semantic search standards and win the trust of Google to stay ahead of your competitors.