Links generating with significant value has become increasingly difficult in recent years as Google continuously updating its link spam algorithms to make a web spam free. Many webmasters had stated that link building is no more important to get higher ranking. But the fact is totally opposite as algorithms are still highly depends on backlinks to give your site higher ranking. This is the reason billions of spam links produce every day and more and more  online communities, blogs and forums are tightening preventing spam by entering plugins, stripping tags and actually limits opportunities that spammers can get a link from the site – the reality is that unless you’re a great brand with a large customer base equally which maximally focuses on e-mail marketing and social media as this platforms are just best to promote their services and products, But for small and newly started businesses email marketing and social media doesn’t work well as they didn’t have huge fan following and supporters like brands have so the possibility of acquiring backlinks for a small or medium business will be more difficult.

More and more emphasis will be placed on devising innovative and creative ways to generate links, of course, even more in 2012, as incoming links will remains the strongest factor in search ranking, As many companies of same industry are competing each other to be at the top of search engines Google also keep on improving its algorithms to fight against spam- So only those will win who have a ability to create a most genuine link portfolio with the great content and most unique context.

Social Weight & Signals

It’s a fact that social metrics currently affecting rankings in search engines and in 2012 achieving higher ranking will be impossible without social signals.

There are already hundreds of companies selling ‘ Like’, ‘retweets’ and’ +1s “, however, in an attempt to manipulate search engines into thinking that these pages are licensed and reliable, so it will be interesting to see how Google addresses this later in the year. But personally I just want to advise you please don’t participate into any campaign which promises you the thousand likes in a month as this is totally a worthless investment as many companies use a fake ids to increase likes so its totally useless to have a fake fans as all you need is a social media campaign which introduce your website to the real peoples who are looking for the services which you are providing.

If you have a online business and have not any social profile for your website so you are loosing the greatest opportunities to interact with the users who may looking for the same product and services which you are providing so start it now frankly speaking having a good social profiles is essential for every online business.

Rich Snippet Markup

The implementation of rich markup fragment of websites using scheme.org micro data has grown substantially in 2011. What this does is again more relevant information in the search results to the lists for certain types of content such as events, reviews and authorship. While the implementation of rich markup snippet currently has no direct influence on the ranking of pages to bear, it’s probably only a matter of time before being included in Google’s algorithm.

Using a rich markup snippet on your website tells the search engines much more about your content, it allows them to get a better assessment as to whether your content is more appropriate for a particular query. The more information you provide and the more relevant your content appears to be in search engines, chances are that over time, your content will be an advantage over competitors – by all means possible.

Google+

While Google still maintain the majority of the market share of search engines is essential for any website that focus primarily on the ranking and search engine (s) and do everything possible to influence possibilities. Welcome Google Plus.

Although not frequently used by the current out of the sphere of technology / digital, Google usually intensify their efforts to combine its search platform with its social platform. This includes public opinion “vote” of web pages on the web by using a button – that would be a fool not to use Google + and make sure you are doing everything possible to encourage interaction and participation for your content through Google + because it is the perfect leverage for Google to use their own social platform as a direct social signal (one of many) of ranking web pages, allows them to encourage the entire web to use + Google. Google in an attempt to compete with Facebook in the social field.

More Creative and Inspiring Ideas

As with anything on the web, is only a matter of time before an idea is exploited, too much dead and finally abused until the method is devalued / frowned upon by many. 2011 was the year of guest blogs and infographics, the two methods of link building / link baiting have experienced considerable mass attention – but by the every passes month the degradation of the quality and uniqueness has been seen.

2012 will undoubtedly see a new idea, a new way to create buzz around a topic. It could be a new social media website or can be a tool / application may be the next step evolved from guest blogs and graphics to create links. Well it’s impossible to know what it will be but it will happen and become the next big thing at least for a short period of time.

Many websites accept the method of placing a phone number and email address at the top or side bar of each page on their website. This is a best path to provide instant access for people to get in touch and to pick up them that is they have any queries, you are there to chat with the visitors.

Another general and crucial task is to have a link to your website contact page within your main navigation or equally visible area. Users look to find a contact page link nearer the end of a navigation list.

Once youre site visitors have searched your contact page, it is crucial to provide them the information and various options they need in order to make contact with you.

There is a list mention below which you need to assign on your page with a view to increase the amount of inquiries you get :

*Add your phone no as html text as some people may be using a mobile device or other servie such as skype in which they can click to call you. Or they may just need to copy and paste your number to save or share.

*Add your postal address as html text so that people can easily copy and paste that information for reference or to make use in their preferred mapping and direction service.

*Try assigning schema mark up data to permit your address and phone numbers to show as rich small parts in search engines and at all places.

*Have an interactive map if your business operates from assumption that customers can visit. A static map does not permit customers to find their bearings and view the area at huge scale or at street level.

*Include links to your main social network services to permit visitors to contact you through their preferred service.

*Provide a contact form so that users can easily send you a message without accessing their email service to do so.

*Create this contact form as short as you can, the basic name, email and message field should be enough.

*Use a broad submit button below your contact page.

*Have your contact form show a confirmation message or page that suggests the user that their message has been sent and provide them an estimate of when they might hear back from you.

*In the contact page be sure for users data privacy such as name and email address have not to be pass on to third party and they will not be included to a mailing list of any kind without their permission.

*Provide a call back service to save your valuable customers’ money.

*Provide a live interaction experience so that prospects can get instant answers over a messaging service.

*Test having a name, position and a picture of the person they might be showing to when they interact to you.

*Provide map of your firm location.

*Build and provide a link to some general questions that you get asked a lot when users contact you. This way they only connect to you at a later stage of the buying process and your resources are not wasted as much.

These are some of the things you should be trying on your contact page. Some of these options are not needed for all kind of business, as you may not have support or not participate in social media. Providing visitors as many options as you can is not always the solution, but you should be trying the above contact page applications with a view to see how visitors are connecting to you and see what works better.

Here is a example of contact pages that include some of the features listed above :

HubSpot contact page

SEOmoz contact page

Note* – Blurbpoint is redefining the conversion marketing for years. Contact us if you are in need to optimize your site for better conversion.

Apart from getting support of various sites like Twitter, Facebook and many other names, there are other participants also such as Wikipedia and popular social news website ‘Reddit’. By viewing the situation, we came to know that technology companies are worried about the legislation. The companies like the House’s Stop Online Piracy Act (SOPA) and the Senate’s Protect Intellectual Property Act (PIPA) are not ready to sacrifice a day’s worth revenue and the risk of users’ anger that will blow on lawmakers.

So, all situations are extremely hard to guess for such companies. Biggest encyclopedia ‘Wikipedia’ and popular social news website ‘Reddit’ has decided to black out their pages by which visitors are only view information regarding Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). Amidst all biggest tech websites, only Google is ready to take the risk of change to its site tomorrow. Well, it also has information regarding bills and users are able to search information on Google.

“Like many businesses, entrepreneurs and Web users, we oppose these bills because there are smart, targeted ways to shut down foreign rogue websites without asking American companies to censor the Internet,” said a Google spokeswoman. A source also added “So tomorrow we will be joining many other tech companies to highlight this issue on our US home page.”

Google is allowed to keep its revenue attached to its searched that allowed by solution as still highlighting the issue.

Biggest and most popular Microblogging service provider ‘Twitter’ also refused to participate with Chief executive Dick Costolo intriguing on opponents of the decision on Twitter over the weekend.

He wrote, “”Closing a global business in reaction to single-issue national politics is foolish”.

He also followed up with his tweet by updating that the company will continue to take an active role in opposing the bills.

Watch this space,” he tweeted.

There are many companies that criticizing the bills but sitting out the blackout is hard for all the tech companies comprising various who wrote to Congress in November to complain about the legislation like eBay Inc, Zynga Inc, AOL Inc and Mozilla.

“We are not adjusting the consumer experience on our properties tomorrow, but we will be helping to drive awareness of key issues around these bills to our users,” said Tekedra Mawakana, senior vice president for public policy at AOL.

In November 2011, there are lots of companies that wrote to key lawmakers expressing opposition to the bill comprising Google, Mozilla, Facebook, eBay and Twitter.

But the blackout had signed up various participating websites on Tuesday and it gets success of at least one level. It attracts the attention of lawmakers and industry leaders backing the bills.

“This publicity stunt does a disservice to its users by promoting fear instead of facts,” said Lamar Smith, chairman of the House Judiciary Committee and a sponsor of SOPA. “Perhaps during the blackout, Internet users can look elsewhere for an accurate definition of online piracy.”

Chris Dodd, a Former senator who now chairs the Motion Picture Association of America, labeled this blackout a “gimmick” and he also called for its supports to “stop the hyperbole and PR stunts and engage in meaningful efforts to combat piracy.”

This legislation is designed to control the access and payments to overseas websites that traffic I stolen content or counterfeit groups is main concern for entertainment companies, pharmaceutical firms, publishers and many other industry groups. They also preserve the proposed law which is serious to limitation online piracy they say costs them billions of dollars a year.

Some internet companies are also opposing the legislation and such companies also ramped up their lobbying efforts by arguing that it would weaken originality and free speech rights and compromise the functioning of the Internet.

Until the White House criticized this aspect, this legislation is on the fast track for approval by Congress.

It’s another curve ball from a search engine, which has been moving toward the full privatization of search for some time now.  The official blog represents it as an opportunity for users signed in to see the shared content from online friends. In theory this should provide a dedicated stream of results, somewhere between traditional search and social network feeds. But how this is useful in real terms?

At least initially, this is only likely to affect those searchers who already have an account of + Google. The latest estimates indicate that there are currently 62 million users, which is only a small part of the number of searches conducted every day in a unique way beyond Facebook, which is now 800 million active members.

To avoid privacy concerns, it will be to serve opt-in/out, with the log is also required, and the potential impact on a large scale should not also be felt in the beginning. However, as is the case with all the things you do a Google world, you are likely to be the first step of many. Search engine wants to harness the social and all of the benefits and the evidence offered by the contexts. User activity through understanding trends, and in theory can better understand the intentions and provide search results accordingly.

So what is it?

Basically, your world provides users the opportunity to view the contents related to the searches they make on Google directly in the SERPs. If it was a friend and share the video search for something you associated with the word, must be returned as a result of this landmark (even if it has no effect on what you are actually looking for). You can also view social formations, and the latest updates of special knowledge, which makes it easy to find and contact your friends through a single query.

Google +1 button will play a key role in the results inevitably amended. Will be sharing this data between the network of friends and reported wages that everyone sees. While this can be a good way to share recommendations, it also has the potential to damage permanently with a specific search.

Consider how many good friends have very different views, and interests and views to yourself. Can political attitudes, loyalties and sports, and musical tastes, and even your sense of humor is an individual thing. Why their preferences to inform the results?

For me this was always the sticking point to discuss personal and social development. How on earth do the liquidation of dozens of people that you have a friendship, but so far a very small share in common with them? We are all different, and our own interests. If you have amassed thousands of followers and has developed an extensive network of friends,  these differences are certainly  going to be magnified.

What about SEO?

This will not change the need to carry out the optimization, in fact, it is likely that demonstrates the need to adhere to best practices and make a good impression on visitors. If your site is very well positioned, offers a unique content and a product that people are looking for, then they are much more likely to share this experience with others.

If anything, it has been integrated with the SEO in just social order and as soon as cross-cutting research and social development. The main objective is to ensure that the first site to be considered, regardless of the platform and the obstacles placed in front of you. Just because rankings are likely to get around accommodating the 60 million users individually, and this does not mean that organic results are defunct.

You can ignore the influence of social platforms on how your contents are being accessed by the peoples but due to the never ending advantages of the personalized results. I am just requesting you, please do not stop doing that yet.

Is it a Facebook Killer?

Answer is No, Well Facebook has missed one awesome facility which G+ has covered very wonderfully and this is that Facebook users cannot find their friends sharing in SERPs and here Google come with the biggest advantage of G+ as you can see your friends sharing in the SERPs in short Google has changed whole search engine into a Social Bookmarking Site. But still Facebook has over 800 million active users so this single powerful feature will not spoil Facebook.

While Google + has grown tremendously since it first opened to the general public in September last year, still lagging far behind its main competitors. If greater integration with the search results to turn that around is certainly open to debate, as for most of Google is just for search and Facebook is for socialization. Changing this attitude will take time and require a large change in user habits.

Facebook has been missing a trick when it comes to searching for friends. With Plus Your World showing user information straight off the bat, you can avoid a lot of the tip toeing involved in searching the largest social network.

What should we do now?

It makes no sense to claim that the rankings and visibility is not affected, however, most search results – particularly for niche terms – largely unaffected. As Google gets more social factors and customization, this will change. Local search can become a mess, especially with the predominance of maps and other items that are already part above the organic results.

Only time will tell what the scope of these changes will, but certainly should not look to give up on yet. Just make sure you have a one button on each page of your site and maybe try to develop or create a profile of Google  Plus (business and personal) to begin the commercialization which really matters the most.

This is not the last update that Google makes to its search results pages this year and I really don’t think so that this will be the biggest one. However, we may be edging towards a situation where they are likely to go all in with an integrated model for Social search. It really a good attempt to boost G+ popularity but still it all depend upon the peoples that how much they are comfortable with the privacy features or are they having a good useful result while personalization.

Well I wish Good Luck to Google but if they will fall flat it will be a bigger day for Bing first than for Google.

For More Information:

Google’s Results Get More Personal With “Search Plus Your World”

Search, plus Your World

Make Sure to Start your Email List:

As everyone knows that mailing list is imperative feature of your blog and its success so its time to take serious action. So, if you don’t have then makes sure to create now and if you already have a list then let’s thinks of a few ways to optimize it.

• You have to ensure that you sign-up forms that are in the best locations (at the end of posts, sidebar and feature box).
• It is also most important for you to make “toolbox” of freebies which only subscriber’s access in order to think of it like the free ebook strategy, only kicked up a notch.
• You can also create newsletter that have only content for subscribers and make sure to make your newsletter more meaningful for them.

Don’t forget to make list of every blogger that have quality content in your niche

Many of you all think that why to do this but if you are at the midway stage of blogging then you already know the importance of guest blogging as it can bring lots of traffic and subscribers on your blog. One of the main things you have to realize is that guest blogging is most powerful and it is one part of being good at networking in your chosen niche.

You also want some important people who are truly rooting for you to succeed as a blogger. There are lots of bloggers who are afraid to do this so it is better for them to create a list by which you can easily get your way as it takes far less time. Make sure to use sites like AllTop and Technorati and make complete list of the best ones.

Re-consider your blog’s uniqueness offers to readers

Is there anything that makes your blog different? Is yes then what are readers of your blog are getting there that they simply cannot get on the hundreds to thousands of other blogs in the same niche? Now, it is most important that you take look at your blog and estimate that you add to the web as nobody out there is doing exactly the same.

There are wide ranges of blogs for people who love blogging but how what about people who love tumblr? Various personal fitness blogs which use video to make use sense but what about a finance blog which utilizes a lot of video? Well, what about craft blog which uses a lot of video?

Make sure to keep your blog fresh with new content

Various numbers of bloggers get so besieged with lots of traffic methods and writing techniques which they fail to realize which they could be putting their efforts to medium they might be better. You might be feel that writing posts is completely best but I am suggesting you for few other mediums try.

They can bring extra traffic from being hosted on the parent site and can give your blog appeal. Video, ebooks, slideshows on slideshare, workbooks, info graphics and more are the most popular types of content that you can try.

Get more knowledge of SEO and SEO copywriting

It is most important to understand the fundamentals of Word Press SEO are important to succeeding as a blogger. You also have to read more about SEO copywriting if you don’t know about it already. Now, the process of effective SEO copywriting is far less confusing than you think. You will already be more skilled than most bloggers in your article if you just learn the basics of good interlinking habits.

You also add social proof where it means

Sometimes, bloggers get too caught up in social networking proof as it can be as simple as quote from one of your readers on what great blog you are running. Such kind of social proofs are frequently powerful like Facebook following.

The below given ways are powerful statements for your blog:

• You can ask your readers to give quote to use on your blog as social proof if they don’t mind. Most of people happily give as they feel glad.
• Make sure to use comment and take comment from reader on your website which states something positive and use it as social proof.
• Make sure to quote someone else mentioned your blog or writing before? Whether it is from twitter or other website, people will have no problem with you quoting them for social proof.

As a modern ‘White Hat SEO “everybody tells you that content is king. Creating something that is attractive, relevant and worthy of liaison takes time, money, skill, and therefore. Whether it’s the opportunity cost of time or hires someone to actually go out and do the work for you do not really matter – the important thing is that by producing this content you expect to see some organic benefit. Unfortunately, this does not happen automatically and too often a great content fails or is overwhelmed by somewhat less, and have not been marketed properly.

When it comes to content creation the most important concept to grasp is the fact that it is an asset. As a rental property or a stocks and shares, its content has the potential to generate foreign exchange cold. As an SEO you could see a link, the higher score, the more sales and organic traffic – the point is that, you can’t wait or hoping that something would happen automatically. You have to work on it and help your content to get spread or being popular.
Why Market your content?
Suppose we invested a lot of time and effort into creating an amazing piece of kinetic typography to generate some additional awareness for our boarding kennels. Perhaps a bit exaggerated (pardon the pun), but for small businesses, local, the difference between the organic classification of high and low could be just a piece of great content that is linked to over and over again. Simply upload your video to YouTube and hope that people find it sounds like a ridiculous thing to do, but this happens again and again.

If it’s a video, computer graphics, how-to guide, or anything else of substance that needs to make sure people know about it. There are certain key media for almost any type of content:
• Social Media
• Bloggers
• Journalists
• Content directories (YouTube, Vimeo, visual.ly, etc)
• Customers
Social Media
Social is a great place to promote your contents. Whether it can be Reddit, Twitter, Facebook, StumbleUpon or any other social network just you have to consider that they have the potential to generate that traffic you are in search of. I’m still having great success while using Social Networks (though I know many say’s that social’s are a past history), as they think social sites are particularly for the fun and the graphical content. So I personally think that the use of Social Media is a great idea to promote your content.

Also, especially Facebook and Twitter, asking people you know or an influential person in place to share your content is major risks free, to reach a wider audience. If you have created something really big, then you never know – you may get lucky and go viral!

Bloggers

Then we have the bloggers. Whether they are in place directly or have a potential interest in content for other reasons (ie you’ve created something that bloggers can be related) then you have to tell people about it. Spend some time researching a list of blogs and get to their owners. This could be through social media, email or a letter (it is worth trying if someone really; really wants to make contact with). As long as not spam, most bloggers are sending thank for your great content, as it provides them an easy way to get to a place known only to their readers love.

I’ve had great success with bloggers to create content for Marketing simply because I have plunged into the niche. Help when it comes to something you are really interested in and spend time talking with people, meet and share their content can quickly build relationships that will help you over and over again. Using Blogger is a worth investment of your time.

Decent links

If you have created something worthy of the news, do not forget the press release. If you are through the distribution of this free service in place or through such prnewswire.com, pr.com or that you are guaranteed at least two links back to your content. Taking this a little further, it’s good to be in contact of the journalists of your field. Well it’s had to impress them but it may be possible if you’re succeeded to create something that might be of their interest. Always try to be into their focus well its fact sometimes we all need to play a bigger game. You never know-next time they are ranking to the experts in a particular field your name will strike in their heads!

From a little difficult to truly ripe fruit, content directories are a great way to get your stuff out there. It can be a YouTube video or graphics on visual.ly, it has a relatively small amount of time and is an easy way to reach a wider audience and pick up some good connections. Try to be selective and avoid the most of the payable services.

Don’t Forget Your Customers

Finally, do not forget your customers. If someone has already bought anything from you, means they have entered into a relationship – your job now is to make the most of it, so give people the opportunity to share something about you and your style of interaction with their friends is really a great way to deepen that relationship. If you are producing newsletters, please not only promote products in it – people talking about your content too. Leave a subtly content product pages. Push your content on social networks and interact with people who share or “similar” to it. This kind if things you stand, you get into people’s heads and helps your establishment as an expert in your industry.

There are some labels that are displayed to the user, such as the title tag (which is the title that appears at the top of your browser).

Note that the big search engines no longer have these labels into account when ranking your web pages (with the exception of the title tags). Some search engines smaller and more specialized still use the keywords and description tags when sorting and viewing your site.

Meta tags are added to the <head> section of your HTML page and generally look like this:

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”
“http://www.w3.org/TR/html4/loose.dtd”>

<html>

<head>

<META NAME=”Description” CONTENT=”Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages”>

<META http-equiv=”Content-Type” CONTENT=”text/html; charset=iso-8859-1″>

<META NAME=”google-site-verification” CONTENT=”+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl2390 8vVuFHs34=”/>

<title>Example Books – high-quality used books for children</title>

<META NAME=”robots” CONTENT=”noindex,nofollow”>

Google understands the following meta tags (and related items):

<meta name=”description” content=”A description of the page” />

This tag provides a brief description of the page. In some cases this description is used as part of the fragment is shown in search results.

<title>The Title of the Page</title>

Although technically not a meta tag, this tag is often used in conjunction with the “description”. The content of this tag are shown as the title in the search results (and of course in the user’s browser).

<meta name=”robots” content=”…, …” />
<meta name=”googlebot” content=”…, …” />

These Meta tags can control the behavior of search engine for crawling and indexing. The robots meta tag applies to all search engines, while the “Googlebot” meta tag is specific to Google. The default values are “index, follow” (the same as “all”) and do not need to be determined. Google aware of the following values and whenever you want to use the multiple functions or value, seprate them with a comma:

noindex: prevents the page from being indexed
nofollow: prevents the Googlebot from following links from this page
nosnippet: prevents a snippet from being shown in the search results
noodp: prevents the alternative description from the ODP/DMOZ from being used
noarchive: prevents Google from showing the Cached link for a page.
unavailable_after:[date]: lets you specify the exact time and date you want to stop crawling and indexing of this page
noimageindex: lets you specify that you do not want your page to appear as the referring page for an image that appears in Google search results.

*Google allows us to use all these tags in the header of your pages by using “X-Robots-Tag” HTTP header directive. This is very useful for you to tell search engines which pages or information you don’t want to get indexed.

<meta name=”google” content=”notranslate” />

When Google recognize content of website is not in the language that user understands than Google provides the translate links in the search result. Well this is a feature of Google and other search engines which helps our content readable and useable to larger group of users. But some times you may don’t want that your content get translate to any other language so by using this Meta Tag you can tell Google not to translate your page.

<meta name=”google-site-verification” content=”…” />

This Meta Tag is used to verify your ownership for Webmaster Tools.
*Note: The value of the “name” and “content” attributes must match exactly what is provided to you (including upper and lower case)

<meta http-equiv=”Content-Type” content=”…; charset=…” />

This tag defines the type of goal contents page and character set. Be sure to include the content attribute value quotes – otherwise the charset attribute may be interpreted incorrectly.

<meta http-equiv=”refresh” content=”…;url=…” />

This Meta tag are used as a form of redirection as this tag sends users to the new URL’s after a certain amount of time. Well this tag is not supported by all the browsers and this is the main reason that this Tag not gains much popularity as 301 or 302 redirect.

Other points to note:

Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page.
This is not an exclusive list of available metadata tags, and you should feel free to use the meta tags, if they are important to your site. Just remember that Google ignores meta tags which they doesn’t know.

Reference: SEO Guide by Blurbpoint

Make schedule for regular posting: Publish more and more content on your blog. Content must be unique and informative, it will provide your site a best chance to get indexed by Google and enables more crawling. This is only not enough for your sites, daily content update will gives a chance to get high rank in search engine on bases of large number of topics and blog content contains keywords of your site. It helps to attract visitors to come on your blog, take interest in post and engage with it.

Update poor content: Be aware that your site content must be unique and informative for readers. Always check that site never contains duplicate content in it because Google is checking all this things on your sites. If your site is available from long time on Internet then go back and check all older post of your site, is that all are unique or not?. If you find any poor quality content that did not have any engagement with readers or with page rank, than remove it or update that post with informative information. This whole new updating will helps to get high rank in search engine and increase chance of reader’s engagement.

Video Ads: Images and videos also improve chances of your site to get index by Google search engine and improve rank. So add alt tag with images of your site. Placing ads on website is also another way to get optimized in search engine. Google gives more importance to visual aids, infographics and images and check that they are relevant to your site or not. If you use appropriate title with alt tag than Google gives double benefits in side of content and image to get high rank and visibility.

Branding: Before few days, I had share a some tips for Using Social Media for Branding and Site Authority. In 2012, these branding tips becomes the most important factor for the any website. Always be sure that your site and business having unique identity that stand out from the crowd. Now search engines are able to extract data from social giants like Facebook and Twitter therefore Social Metrics has also become the important part of SEO. This metric helps to evaluate the information of brand importance, value in market and demand of website. Some points  you should take in care for branding are,

Define your brand up front.

Lead with what you do, not who you are.

Use a real person as a figure head.

Develop a fan-club mentality.

Make good use of words.

Make sure visual elements reinforce your identity.

Publish an e-mail newsletter.

This article helps to get high rank and site should be easily noticed by search engine. At last I want to say that social media is also most important factor for SEO.  Social media is developing day by day and become most imperative factor in off page SEO, so never forget older but important social media techniques.

Before few days, Twitter was redesigned with a title “Yours to discover” and it makes some hurry-skurry in Internet industry. The recent changes which are done on social networking site are major. You can see these kinds of changes on Twitter from new variety of brand pages to embedded tweets.

A new version of Twitter improves your Twitter experience in such an exciting way. The users who are migrating from Twitter to use third party application to completing their task, now they have to be come back on Twitter platform, because now all these things are available on Twitter timeline (i.e dashboard) to satisfy their users and make there work more easier than previous time.

On Twitter, four options are available for you to get all the information what you want to see more quickly and speedily in your account. The redesigned will be available for people in next some days but the mobile web visitors, for iphone users, and for Android users can enjoy see all recent changes.

What are the major changes done in Twitter? Let’s discuss.

Homepage redesigned

Previous home page design of Twitter’s having some complication in it so, now all that complication are removed in this new home page design. In older version, navigation is little bit harder for user to go from one page to another page if users are following or followed by large number of people. This new design of twitter account is very simple and more flexible for user, provides easy navigation from one page to another page, allow you to see Twitter stats quickly as possible, trending topics, and suggest the users to follow. The new home page is also slightly improved but still it is not modified as well as third party applications.

In addition of redesign, all the accounts which are following by you shows tweets in more dynamically way. You can able to expand tweets to see more information from it, you can see attached video or picture in Twitter directly rather than going to use other external applications.  This will help to stay more users on your Twitter’s profile and also reduce bounce rate from Twitter to other application.

@ Replies – Connect

Connect where the conversation starts – @ replies. The restore @ connect tab allows you to see not only @ replies but also interactions.

“Track your impact across Twitter” by these you can see all that actions which other people are taken related to you and your tweets. This feature of Twitter reminds me about the Google Ripples and that is used in same as Twitter one, to help you find those influences in your niche.

# Discover

With the help of this discover option, you can search other people who are talking about the same interest that you had and share with their followers. If you use Twitter more and more this discovers label will be modified for you day by day on bases of what is happening in the world, who are following to you, and as per your current location. In addition of this, you can able to browse the categories of interests that offers by Twitter to its user’s to search more friends, discover who to follow and more.

Biographical Pages

A modern design, a new look of profile pages in Twitter gets little bit changed its “Put you and your interest in front and center”. The changes in “Me” or in profile page is modified the same information in new design that are present in older time also like tweets, followers, following, favorites, lists, recent images, and users similar like you.

Brand Pages

The biggest changes to roll out are brand pages on Twitter is a much-anticipated addition. You can roll out brand up to 21 brands, these new brand pages contain lots of improvement in it and mostly on over standard profile pages or verified accounts.

These important and biggest changes is done on Twitter is the customize header images that will allows you to insert an image of your brand logo to look more real estate on Twitter, a promotion, or special. If you tried before to customize your Twitter background you faced some difficulties over there and it was little bit harder for you to make all information visible in very small area, because of it you can’t able to manage it properly. Now, more space means many opportunities to brand your business.

Another change, you can see on my personal favorite’s label that is embeddable tweet option is available for you.  Now you can attach your tweets with other web pages and in blog post also. This means that the links automatic back to your profile page of Twitter at any time when any one attached to your tweets. This embedded feature gives an additional bump to the best tweeters profile by giving “link juice” in very large amount because now all embedded tweets and links are directed linked to their profile and the creative tweeters who are especially knows for their amazing and fantastic tweets gets targeted visibility very easily.

I think that all you always want to feature your specific tweet seen at top of your Twitter’s brand page? Now you can do this with new Twitter brand pages. You can see particular featured tweet above your Twitter timeline which auto expand for you to show video or attached picture in the tweet. This features allows you to showcase your special product, features content, brand’s breaking news and more.

Lastly, the brands pages having best advantage are of their tweet @replies are mention separation for their easier views. In tweets only you have to mention their brand name that automatically directed at the brand page and seen on that page. If you are managing the brand Twitter account than you know that this brand separation can key for it, especially for those who get lot of @replies and mention in a day.

Conclusion

For Twitter users, all these changes are coming in unsurprisingly way. The Twitter platform has needed a fresh updated on it for long interval. Here, one question is arising in my mind, is these changes are enough for Twitter user’s or for Twitter?

Below, I want to discuss two point’s why you shouldn’t have to manage page rank while doing link building:

Google says you shouldn’t care so much:

If you know that, in 2009 Google employee spelled it out in web master central back “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.” After some time in another forum Google also states that “Don’t worry. In fact, don’t bother thinking about it.” If Google itself saying that you should not have to consider or worrying about your site page rank will effect on your SEO; than here I want to ask you, why you are considering page rank with your link building?

You might miss great link opportunities:

Now, whatever I am going to saying here I don’t know that you believe it or not. But it is a truth that there are many sites that don’t have high rage rank like page rank 8 or page rank 9, but still they are consider as best sites and provide best inbound links to your site like GASP. Instead of thinking that the site has high page rank or not but concentrate on that the site having same targeted traffic which you want to on your site and link on that site will help to receive that site targeted traffic on your site. Think about this, can you build a relationship with the site owner with the help of this single link? Instead of getting one link from that site, you can start submitting an article on their site as a guest for their blogs or describe your product and let them write a review on your product. Using a low page rank site for link building is not means that your site will lost its reputation, but this will provide a greatest opportunity to your site to build an effective links from that site.

According to me, best link building promotion is that create more and more links for your site from different – different sources. They may be blogs, social media signals, articles, videos, webinars, reviews and etc. Always remember that every single link which is coming on your site or link coming from high page rank site like page rank 8 is consider as useful link to your SEO.