One of the best, and for some marketers worst, things about the SEO is that the industry evolves almost every day. You might be following some techniques that were effective before a few months. However, in today’s scenario, such strategies might not work. The worst part is that you might not know about them.
To stay updated about algorithm changes and regulation and search engines priorities is the key thing to stand out among your competitors. While designing your SEO strategy, always keep a room for improvements and modifications for future updates. It will surely give you a much-needed facilitation to make changes in your SEO strategy to rank higher in SERPs.
Here is a list of some of the most effective SEO practices that are most relevant and proven. You can add them to your existing SEO strategy. If you have already added, congratulations. You are way ahead than your rivals.
Improve Engagement With Customers
If you have to define user engagement, it simply means keeping your user’s interest and attention. The more time the user spends on your page, the more the engagement is.
Many SEO experts really believe that a website with strong user engagement is rewarded by the search engines including Google. It ranks high than others.
It is a logical thing that if the user spends more time on a particular page, it means that he has found the page useful for their needs. Google will identify such actions and give a high rank to the page compared to pages with low engagement.
What are the ways to improve your site’s engagement?
Here is a list of 5 practices you need to implement:
1. Good Formatting of Content
If you want to improve your page’s readability, the best way is to format your content in a superior manner. Use short paragraphs and sentences rather than long, lengthy and preachy sentences. It will take you nowhere.
Also, use sub-headers to explain things in details and easily. Ensure that you use bullet points too.
Users will instantly connect with the page if you have formatted the page content excellently.
2. Bucket bridges
If you are a writer, you must know about the bucket bridge writing technique. It is a technique to use smart words to attract the user’s attention.
Use words such as “Look” and sentences such as “Here is an answer to your question” and other smart words to make your content more directive and straight. A user will instantly connect with the page and will write till the end.
3. Use images
No matter how informative your text content is, you cannot just publish without any image. Use appropriate images with the text to make your content more engaging and explaining. Users would connect with the content if high-definition and original images are there with the text.
Also, it helps to break the content in the sections and people love images.
4. Use inverted pyramid style writing
It is a journalist’s style to write in the inverted pyramid style. It simply means to break the information you want to convey to the audience. The most valuable information comes on the top of the content. It follows with less valuable information. If due to any reasons, a user can’t complete the article, he will get the overall message you want to convey to the user.
5. Improve the bounce rate
Content formatting and other things might not work if your website’s bounce rate is relatively higher. There are many ways you can improve your bounce rate. The high bounce rate depicts something wrong in your website. It simply means that your website offers a bad user experience to the user. You need to take some actions on it. Use techniques such as A/B testing and other ones to identify the issues and address them.
Make Your Existing Pages Longer
It is an interesting way that is still unexplored by many SEO marketers. You have a blog section on your website and you update it on a regular basis. However, to get high ranks on SERPs, you need to use your existing pages and update them with longer content.
Rather than writing an altogether new blog post, you can use such existing pages that already have the readership. Longer the content, higher the SERPs. It is as simple as that.
Use Search Analytics and find out pages with high ranks. Modify them and you will have improved rankings.
YouTube is a new search engine with more than 3 billion searches per month. If you have not used it till now, it is a time to start. It has more searches than Bing, Yahoo and AOL combined.
Make engaging videos about your offerings and upload on YouTube. It will give your website original and highly relevant traffic from YouTube. It means double traffic from the same content.
Ensure that you make SEO-friendly videos and make file name, the title and the description accordingly. Also, ensure that you make long videos rather than short ones. Be smart while selecting the video thumbnails. A better thumbnail will give you more views.
Improve Your Website’s Speed
If your website takes too much time to load, no one can help you. It is frustrating for a user to wait for a minute or more. Remember- users don’t like to wait for your website to load. They will simply move. It is annoying and discouraging to let the user switch even after putting so many resources and money on the bet. Google considers the site speed as one of the important rank factors.
As per the research conducted by Akamai and Gomez, a user expects the site to be loaded within 2 or 3 seconds. If your site takes more time than that, you need to make website development changes to address the issue.
These are the five key SEO practices that you can implement in your SEO strategy to get higher SERPs. Remember, SEO is a long time process and you might not notice instant results in a day or two. Instead, it might take a month or two to notice the results. Have patience and stay updated with latest SEO trends to get improved rankings and brand visibility.